Australian home-building company Metricon has appointed Pivotus as its digital media strategist and buyer for its Queensland operations.
This collaboration follows two successful years of the independent agency spearheading campaigns for one of Metricon QLD group’s subsidiary brands, the Australian Building Company (ABC).
During this past year, Pivotus demonstrated its prowess by reducing the Australian Building Company’s CPA for new home leads, through a significantly more efficient advertising spend.
Michael Petersen, founder and client strategist at Pivotus, said: “The intricacies of digital media buying may be overlooked by some, but for nimble marketing teams like those at Metricon QLD, an exceptionally responsive and dedicated agency team will yield substantial results. Their gifted trading skills and passionate investment in automations and integrations serve as the cherry on top!”
Rachel Blades, marketing manager QLD for Metricon & ABC, praised Pivotus’ dynamic approach and said: “The enthusiasm and dedication of the Pivotus team is contagious. I am eager to see our collaboration develop further, knowing firsthand their exceptional service, impressive outcomes, and unwavering commitment to challenge conventional methods.”
Heading the Metricon QLD account at Pivotus is account director Adrienne Le Mura and senior account manager Manon Gattolin, with a new addition to the team to be announced shortly.
Metricon Queensland and Pivotus Team
Earlier this year, Pivotus announced it has been appointed as media buyer and strategist for world leader and iconic cycling brand, Trek Bicycle Co Australia.
Both the independent agency and Trek pride themselves on challenging their industries and their own business’ status quo. Both are privately run operations with entrepreneurial approaches, and the match made great sense.
Michael Petersen, Pivotus CEO, said: “My Dad raced road bikes, our Ops director is obsessed with the Tour de France, and one of our key suppliers is mad for his road racing.”
“It was fun to turn our interests and passions into a strategy that could help Trek navigate their retail and wholesale models with differing geographies, target markets and stakeholders. Trek has a solid marketing model for us to build and execute a great media plan from,” he added.
See also: Pivotus is appointed as media buyer and strategist for Trek Bicycle