Pinterest has announced the appointment of Laura Gaffney as director of business marketing for EMEA and APAC.
In the role, she will be responsible for leading the platform’s business marketing initiatives in the EMEA and APAC regions to raise Pinterest’s visibility and comprehension to support revenue generation.
Gaffney will set the regional business marketing strategy, lead the high-performing marketing teams in each country, and oversee all facets of regional messaging and execution.
Gaffney brings over 18 years of experience as a marketing leader, developing and overseeing regional teams to drive business growth. She has led teams and supported businesses around the world. Gaffney thrives on simplifying the complex, bringing structure, clarity, and strategy to any business opportunity.
Her career spans the tech sector at Google and Meta, marketing to business customers across small, medium, and large businesses, agencies and tech partners.
Gaffney joined Pinterest from Meta, where she held various business marketing roles over the past 12 years, most recently as head of EMEA audience marketing.
The EMEA and APAC markets will continue to be a key priority for the platform in its next chapter of growth. Pinterest Business Marketing focuses on ensuring marketers, advertisers, and brands know that while Pinterest has always been a full-funnel solution, it’s now even stronger for performance-based advertising goals.
Based in Dublin, Gaffney will report to Stacy Malone, VP of global business marketing at Pinterest. Malone welcomed Gaffney’s appointment as the company heads into a new growth phase.
Gaffney said she is looking forward to raising Pinterest’s visibility for the value of Pinterest for advertisers across regions.
“I feel personally connected to Pinterest’s mission and look forward to shaping bold business marketing opportunities that resonate with audiences,” she added.
Earlier this month, Pinterest has launched its trends predictor shop in Australia in a bid to engage more brands with its 8 million local monthly users, according to Ipsos Iris figures.
Melinda Petrunoff, managing director of Pinterest Australia and New Zealand, told Mediaweek that the site’s unique position, where 50% of its users arrive ready to shop and openly seek ads, has helped it develop a full-funnel positioning to boost its appeal for brands and marketers.