Piers Morgan Uncensored delivered one of the strongest launches in Sky News Australia history, ranking as the number one program for the day (26 April) across Foxtel, Flash and free-to-air regional channel Sky News Regional.
The new show, hosted by the former CNN and Good Morning Britain anchor Piers Morgan, was the number one program on Foxtel, delivering a total average audience of 93,800, an increase of +114% on the year-to-date timeslot average. The linear broadcast reached a total of 154,300 unique viewers on Foxtel. Sky News Australia was also the number one channel on the Foxtel platform.
Piers Morgan Uncensored was also the number one program on Sky News Regional, delivering a total average audience of 48,600, an increase of +51% on the year-to-date timeslot average. The broadcast on the linear regional free-to-air channel reached a total of 92,700 viewers.
On news streaming service Flash, Piers Morgan Uncensored was the number one program, drawing in three times more viewers than any other primetime program on the platform.
Across Sky News digital platforms including SkyNews.com.au and Sky News Australia’s YouTube channel, content from the program delivered more than 2.5 million video views.
This follows a strong debut for the program on the new TalkTV channel in the UK, which drew more average viewers (317,000) than all other news channels combined. TalkTV was also the most-watched news channel across its primetime schedule on launch night.
Paul Whittaker, chief executive officer, Sky News Australia said: “Following a fantastic launch internationally, Piers Morgan Uncensored has proven to be a hit with Australian audiences debuting as the number one program across Foxtel, Flash and Sky News Regional. This is in addition to an impressive 2.5 million video views of the program’s content across our digital platforms.
“Featuring an interview with former US President Donald Trump, the show generated headlines around the world and was one of the most talked about TV launches in recent years. A bold and unique show designed for a global audience; it’s pleasing to see how well it has been received across all its broadcast markets.”
In Australia, Piers Morgan Uncensored broadcasts on Sky News Tuesday – Friday at 9pm AEST and is available on Foxtel, regional free-to-air channel Sky News Regional and on news streaming service Flash. The program is also available as a live audio stream on iHeartRadio.
Internationally, Piers Morgan Uncensored is broadcast on TalkTV in the UK and FOX Nation in the US. The show is also syndicated to RTL in Holland and simulcast in the UK on TalkRadio.