PHD Australia welcomed Elyse Foley as head of Planning & Effectiveness at the agency’s Sydney office.
Foley brings more than a decade of client leadership experience and a strong planning background; she returns to PHD from Initiative, where she was group business director and head of Employee Experience.
Prior to her move, she had been with PHD for more than five years. Foley has worked across a range of clients, including PepsiCo, AfterPay, Unilever, IAG and Goodman Fielder.
Her role will see her responsible for nurturing PHD’s planning community, by linking strategic thinking and media planning, using its proprietary platform OMNI, which powers the agency’s best in class tools to drive channel planning that creates real results for clients.
Foley will commence in her new role on Monday, 12th February, succeeding from Alex Williams, who exits the role from PHD for a new opportunity.
Coyle welcomed Foley’s appointment and said her experience with PHD makes her a perfect fit for the role.
“The appointment of Elyse marks a renewed focus on what makes us the market-leading planning agency. I’d also like to thank Alex for his contribution to the planning product and wider agency during his time with PHD.”
Foley said she was excited to be returning to PHD and noted that the agency has always stood out to her because of its leadership team, market leading product and tools, a robust, science backed approach to planning and genuine authentic people.
“I’m excited for the opportunity to lead the talented and passionate planning team to deliver great work and create a meaningful impact for clients.”
Foley’s return to PHD comes after the agency announced it won was appointed as the media agency of record for frozen food company McCain, following a competitive pitch late last year.
See also: PHD Australia wins McCain
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Top image: Elyse Foley