Peter Horgan chairs new-look MFA board with three new directors

• New MFA directors come from Carat, OMD and This Is Flow

The Media Federation of Australia (MFA) board has appointed three new directors and unanimously voted to re-appoint chair Peter Horgan and deputy chair Megan Brownlow, at its first meeting for 2020 held yesterday in Sydney.

The three directors joining the board are Sue Squillace, CEO Australia & New Zealand at Carat; Aimee Buchanan, CEO of OMD; and Jimmy Hyett, managing director & founder of This Is Flow.

Hyett takes over the local media agency director post vacated by Virginia Hyland, founder and principal of Hyland. The position is elected by local media agency members to represent the local sector.

At yesterday’s meeting the board also voted to re-appoint Omnicom Media Group ANZ CEO Peter Horgan as chair and independent non-executive director Megan Brownlow as deputy chair for an additional two-year term each.

Mark Coad retains his position on the board, now representing IPG Mediabrands, a post previously held by IPG Mediabrands APAC CEO Leigh Terry.

MFA CEO Sophie Madden said: “We are delighted to welcome the new directors to the MFA board, and to welcome back Peter Horgan and Megan Brownlow, who were unanimously re-appointed by the board.

“I’m proud of the diversity of the MFA board, including an equal split of men and women, reflecting our industry’s strong gender equality scorecard.

“This team places the MFA in an exceptional position to continue to advance our industry, its people, tools and processes, and in being able to address today’s challenges. The role of MFA board director requires time away from businesses and families, and a significant amount of after-hours work. I would like to acknowledge the contribution and commitment of all our board directors, and particularly the outgoing directors, Virginia Hyland and Leigh Terry.”

Jimmy Hyett said of his appointment: “I’m extremely proud to have been elected by my peers to be the voice for the independent agency community. Throughout my career, NGEN to now, the MFA has been the consistent thread fuelling my career, and I look forward to paying that back, by leading industry change and innovation that will guide us well into an ever-evolving future.”

The full board of the MFA now comprises:

Sophie Madden, CEO, MFA
Peter Horgan, CEO, Omnicom Media Group ANZ – Chair
Megan Brownlow, Non-executive Director – Deputy Chair
Mark Coad, CEO, IPG Mediabrands Australia
Mark Lollback, CEO, GroupM ANZ
Toby Barbour, CEO, Publicis Media ANZ
Katie Rigg-Smith, CEO, Mindshare Australia
Mel Fein, CEO, Initiative Australia
Brett Dawson, Founder &CEO, Bohemia Group
Sue Squillace, CEO, Carat ANZ
Aimee Buchanan, CEO, OMD
Jimmy Hyett, Managing Director & Founder, This Is Flow

Top photo: MFA board 2020 [L-R] Sophie Madden, Jimmy Hyett, Sue Squillace, Peter Horgan and Aimee Buchanan

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