Pepsi launches first new visual identity after 14 years

Pepsi launches first new visual identity after 14 years

Vandita Pandey: “We have huge plans for 2024 here in Australia.”

Pepsi has launched a significant global redesign, unveiling its first major visual identity change in fourteen years.

The revamped logo and visual elements debuted worldwide on 1st March 2024, with the rollout of the new look extending across all channels in Australia also starting March 2024.

The updated visual identity retains elements of the soft drink brand‘s heritage while infusing modern touches, featuring an expanded colour palette with electric blue and black, and the signature Pepsi pulse evoking its “ripple, pop and fizz.”

Pepsi has also promised to further engage its fans via its line-content in 2024 through unique experiences under its platform, “Thirsty for More.”

To commemorate the milestone, Pepsi orchestrated over 120 CGI moments worldwide, including an installation at Hosier Lane in Melbourne, Australia. The large-scale CGI kinetic mural pays homage to Australia’s vibrant street-art subculture, reflecting Pepsi’s commitment to cultural relevance.

In addition to the Hosier Lane installation, Pepsi also created displays globally such as a hot air assembly forming a massive Pepsi® logo in Warsaw, Poland, and Ho Chi Minh, Vietnam. Other large-scale activation locations included the Nile in Egypt and Ain Dubai.

Vandita Pandey, chief marketing officer Australia and New Zealand, snacks and beverages at PepsiCo Australia, said that Pepsi as a brand is known for itboldness and willingness to challenge norms, while putting enjoyment first. She described the new visual identity as bold, unapologetic, modern, and iconic, reflecting the brand’s core values and spirit.

Pandey continued: “We have huge plans for 2024 here in Australia, delivering one-of-a-kind experiences to Australia’s culturally thirsty, next generation drinkers – those with a bold attitude, keen to try new things and live new experiences.

“Our fans can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, sport and culture.”

See also: Special and Pepsi Max poke fun at Coke in new ‘Tastes OK’ campaign

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