Pedestrian Group appoints Dane Robertson as Melbourne’s head of partnerships

Pedestrian Group

Robertson previously held the position of head of VIC, QLD, SA Partnerships at The Brag Media

Pedestrian Group has hired Dane Robertson to lead the company’s sales department in Melbourne, further developing agency and client partnerships as well as driving new business relationships in the market.

Robertson previously held the position of head of VIC, QLD, SA Partnerships at The Brag Media. Prior to that, he worked at Val Morgan Digital and Val Morgan Cinema for multiple years. 

Pedestrian Group’s chief commercial officer, Rachel Tikey said, “Dane is a highly respected sales leader in the Melbourne market and comes to our business with glowing client reviews, we couldn’t be more thrilled to have him join the Pedestrian Group team as our Head of Partnerships in Victoria.

“We are excited to see the impact he will make and the growth he will drive for our business and clients. Welcome aboard, Dane!”

Robertson said, “I’m so incredibly excited to join the Pedestrian Group team. I’ve always admired the network from afar and now have the opportunity to help contribute by leading the Victorian Partnership’s team to new heights.”

Robertson’s appointment comes as Pedestrian Group continues to grow and expand its commercial offerings. In December last year, Pedestrian Group promoted Rachel Tikey to the newly created role of chief commercial officer.

The position sees Tikey lead expansion into new markets and launch new products; including web3 vertical The Chainsaw and other products in development with parent company, Nine.

Under Tikey’s guidance, the commercial department, which includes the national teams of Strategy, Sales, Projects and Ad Operations, has delivered back-to-back years of revenue growth and several industry award wins.

Tikey said at the time: “I love Pedestrian Group and feel incredibly fortunate to work alongside the talented minds in this business. It is a privilege to take this next step in my career with brands that inform and entertain young Aussies like no other.”

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