Paramount Australia has unified its linear and digital television sales operations under a single structure, with Grant Madigan commencing as Vice President, Sales.
Madigan will oversee the Australian sales function and report to Lee Sears, President, International Markets Advertising Sales at Paramount.
Sears said the move would align the company’s commercial operations across platforms.
“Bringing together our linear and digital capabilities under a single, cohesive sales team is the right move for our partners and the right move for the market,” she said.
“Grant is exactly the leader we need to drive that agenda in Australia, commercially sharp, deeply connected to the industry, and focused on delivering outcomes that matter to advertisers.”
New reporting structure
Madigan’s direct reports include Nick Bower, General Manager Sales; Diane Ho, National Digital Sales Director; and Tamar Hovagimian, Director of National Advertising Partnerships.
Bower oversees client and agency relationships, as well as the converged national ad sales team. State Sales Directors reporting to Bower are Travis Kirk, John O’Brien, Adam Quick, Helen Elliott and Paul Townsend.
Ho leads Paramount Australia’s digital commercial strategy and revenue delivery, working across data and technology-led advertising solutions.
Hovagimian oversees the company’s commercial partnership portfolio across strategy, creative integration, production and activation.
Nick Bower, Diane Ho, Grant Madigan, and Tamar Hovagimian
Focus on converged advertising offering
Madigan said the company’s sales team and content portfolio positioned the business to expand its market offering.
“We have a talented sales team at Paramount with a real appetite to push what’s possible, guided by experienced leadership across the country and backed by a content catalogue reaching more viewers across more platforms than ever,” he said.
“I’m looking forward to working closely with Nick, Di, Tamar and the broader team in evolving our market offering and delivering powerful outcomes for our advertisers and partners.”
Paramount said the unified structure would provide advertisers with greater flexibility across its linear and digital platforms.
Main image: Grant Madigan