Mediaweek editor James Manning examines the latest social content ratings from Nielsen.
In Australia, search (including directories) spend will grow an average 4% per year over the next three years.
More than 92% of global businesses use social media to build brand awareness.
• Trust in news brands surges by 13 points, Trusted content creates halo effect for trust of ads
Meanwhile, Nine News ranks #1 on the non-sport chart.
• Enough Rope comparisons, “I am always nervous”, Denton’s reservations about social media, Denton’s interview bucket list
80% of the world’s internet users are active on social media
A look back at the top trends, creators and influencers in 2017
On the non-sport chart, news programs filled all spots in the top five
The ARIA Awards managed to rank #2 in non-sport
However, the Ashes filled the remaining four spots in the sports top five
In non-sport this week it was all about news
The Bachelorette on TEN ranked #1 in the non-sport category
On the non-sport chart, Australian Survivor narrowly ranked #1