Pacific’s BEAUTYcrew and Revlon have released a first-to-market new interactive video format to coincide with the launch of Revlon’s #defineyoureyes campaign.
The four-in-one interactive video is an Australian beauty media first, whereby users are invited to select their eye shape onscreen to unveil a customised step-by-step makeup tutorial personalised for the consumer’s eye shape.
Carli Alman, editor, BEAUTYcrew, said: “Our audience loves highly personalised beauty advice. Interactive and responsive video functionality now allows BEAUTYcrew to take personalisation to the next level, with a tailored guide to this season’s most in-demand high impact eye makeup. We are delighted to collaborate with Revlon, which from the outset has shared our ambition to bring to market innovative, personalised new content formats that are simple and fun to use.”
Launched in 2016, BEAUTYcrew claims to be the #1 online beauty destination that combines the expertise and reach from its own content team plus the combined power, influence and reach from the portfolio of Pacific brands marie claire, InStyle, WHO, Girlfriend, Better Homes and Gardens, Women’s Health, New Idea and Men’s Health.