OzTAM has announced that Google Display & Video 360 (DV360) is now integrated with its VOZ Streaming service, becoming the fourth demand-side platform (DSP) partner in the initiative.
The addition of DV360 further strengthens VOZ Streaming’s role in the Total TV advertising ecosystem by enabling broader access to premium broadcaster video-on-demand (BVOD) inventory through a centralised, programmatic solution.
Expanding access to premium BVOD inventory
With this integration, holding companies, independent agencies, and direct advertisers can now activate campaigns across major broadcaster platforms more efficiently. According to OzTAM, commercial BVOD viewing is up more than 25 per cent year-on-year*, underlining its growing importance within the video advertising landscape.
VOZ Streaming enhances programmatic BVOD trading by offering a unified OzTAM dataset and improving viewer experience through frequency capping across participating broadcaster inventories.
Karen Halligan, CEO of OzTAM, said: “This latest integration marks another important chapter in the growth of VOZ Streaming, as we continue to deliver a more connected, efficient and future-ready programmatic BVOD ecosystem.”
“With Google DV360 being a key DSP for many agencies, we’re accelerating the accessibility and impact of VOZ Streaming. It’s a clear signal that our roadmap is translating into real-world efficiencies for agencies and advertisers alike.”
Industry voices welcome greater interoperability
Google joins The Trade Desk, Microsoft Xandr and Nexxen as VOZ Streaming’s DSP partners, effectively covering most of the Australian programmatic demand-side market.
Christopher Eden, Head of Programmatic Media, Google AUNZ, said the move comes at a pivotal time: “As consumers increasingly turn to streaming to watch their favourite content, the video and TV landscape is undergoing significant change with a multitude of exciting opportunities for marketers.”
“We are excited to partner with OzTAM on the launch of this VOZ Streaming integration, supporting the industry on progressing cross-media buying and measurement solutions.”
Adam Coulter, Chief Media Implementation Officer at OMG, added: “DV360’s addition to the VOZ Streaming ecosystem expands the potential for our brands to leverage VOZ audiences across connected TV.”
“This integration unlocks the full potential of the BVOD ID – enabling seamless cross-screen planning, buying and measurement, and empowering clients to deliver more effective Total TV strategies that drive real business outcomes.”
Momentum grows with SBS On Demand
Google DV360’s integration marks continued momentum for the VOZ Streaming platform, with Netflix joining in May. OzTAM also confirmed that SBS On Demand inventory will soon be made available through the service.
Launched in December 2024 as the industry’s official trading currency, VOZ is designed to unify linear TV and BVOD viewing. VOZ Streaming builds on this by enabling programmatic activation and campaign-level deduplication through consistent, anonymised audience identifiers.
*Source: OzTAM VOZ National BVOD | Total People | Weeks 1–25 2025 vs Weeks 1–24 2024 | 7Plus, 9Now, 10 Play, SBS On Demand
Top image: Karen Halligan, CEO of OzTAM