OzTAM seeks new head of digital as VPM becomes fully operational

• O’Donovan will launch his own consultancy

OzTAM is searching for a new head of digital with the departure of digital strategy director Padraig O’Donovan (pictured) to start his own business.

Over the past five years O’Donovan has managed the development and successful deployment of OzTAM’s Video Player Measurement (VPM) reporting service, which provides daily audience data for broadcasters’ IP-delivered video on demand (BVOD) services.

O’Donovan will launch his own consultancy.

OzTAM CEO Doug Peiffer thanked O’Donovan for his contribution to OzTAM and the broader television industry.

“Padraig has built VPM into a world class BVOD measurement service worthy of currency status,” Peiffer said.

“With VPM now fully operational, we understand Padraig’s decision to strike out on his own and wish him every continued success.”

Padraig O’Donovan said: “From concept to launch, OzTAM and our broadcaster clients have been united in the view that VPM would be a world-leading online TV measurement service, and it’s been a career highlight for me to help deliver on that promise.

“With VPM now established in the marketplace, the time is right for me to take on new challenges.”

VPM will be a component of Australia’s new Total TV currency, Virtual Australia (VOZ), that will bring together measurement of broadcast viewing on TV sets and connected devices to provide an all-screen, cross-platform planning and reporting standard for Australia’s television industry.

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