Just over a month after the launch of Australian music’s call-to-arms, Our Soundtrack Our Stories continues to drive support from the nation’s music lovers and corporations, with new support from Commonwealth Bank, Nissan and Bonds.
Launched in August by over 80 music companies, Our Soundtrack Our Stories calls on corporate Australia to soundtrack homegrown music while the industry faces its darkest days.
Since its inception, Our Soundtrack Our Stories has been incredibly well received, with Channel Seven, Qsic, 7Eleven, Coles, Channel 10, Rebel Sport and Bank Australia also making public commitments to increase their support of homegrown music.
ARIA and PPCA CEO, Annabelle Herd, said: “The support from our nation’s corporate sector has been really amazing to see, even more amazing is that it shows no signs of slowing down, with plenty of announcements still to come.
“On behalf of everyone behind the Our Soundtrack Our Stories campaign, and our entire music industry, we want to seriously thank the country for its support. We have so many incredible creatives to be proud of, and who deserve championing in such a difficult time.”
Stemming from local artist Jack River’s now viral Instagram post, the campaign has reached over 340k people to date, with artists and organisations adding their voices to the deafening cry for more homegrown music in stores, in advertising, on television and on hold music.
Joining the impressive list of brands and businesses supporting Australian artists, Commonwealth Bank has recently launched their new StepPay campaign featuring homegrown artists Confidence Man and Sycco.
In addition, Australian underwear and clothing brand Bonds have also pledged to playlist all homegrown music in their stores across Australia.
The call is still out for Australian businesses to jump on board and support homegrown music. To pledge your support go to the webpage and follow Our Soundtrack Our Stories on Instagram, Facebook, Twitter and TikTok.