Orange Line has announced a series of major client wins spanning Australia, the United States and the United Kingdom, underscoring the independent digital marketing agency’s growing international presence.
Leading the expansion is Orange Line’s new partnership with Udacity, the online education platform known for its professional skills courses. The agency has been appointed to deliver performance marketing and creative campaigns aimed at driving student acquisition and brand growth in the US and other key markets.
In Australia, TVSN has enlisted Orange Line to enhance its SEO and organic growth strategies. The partnership will focus on improving visibility, engagement and conversions across the home shopping network’s digital channels.
Meanwhile, global baby products supplier Dreambaby has appointed Orange Line as its digital marketing partner across the US, UK and Australia. The agency will oversee Dreambaby’s Amazon presence, SEO, branding and organic social campaigns to build global awareness and scale.
“Clients choose Orange Line not just because we’re good at what we do, but because we focus on the nuanced, niche challenges unique to each brand,” said David Klein, Co-Founder, Orange Line. “These wins reflect our continued commitment to solving complex marketing challenges across local and global markets.”
David Klein, Co-Founder, Orange Line
Global growth driven by bespoke strategy
Patrick Donovan, Senior Director, Marketing at Udacity, said: “Udacity is committed to equipping professionals with the skills they need to thrive in the future of work, and partnering with Orange Line allows us to accelerate that mission. By contextualizing performance media within a more holistic vision for the brand, Orange Line has helped us not only lower the initial cost of acquiring new students in the US, our largest market, but also build a foundation for incremental brand growth worldwide.”
Anthony Del-Grande, Digital Marketing Manager at TVSN, added: “At TVSN, connecting with customers in new and meaningful ways is at the heart of what we do, so we are excited to work with Orange Line to strengthen our digital visibility and engagement. Their tailored approach to SEO and organic growth will help us deliver a richer shopping experience.”
Expanding capabilities through AI and automation
The agency is also investing in proprietary technology to enhance its problem-solving capabilities. These tools will be rolled out across clients as Orange Line integrates AI and automation into its service model to deliver scalable, bespoke solutions.
In addition to its headline appointments, Orange Line has added several other clients across Australia and the US, including Orana Car & Truck Rental, Revestio, ProSpend, Hire A Mover and Voices (US).
“Our significantly expanded client roster demonstrates Orange Line’s continued growth and ability to meet the evolving demands of brands across diverse industries and geographies,” Klein said.