Consulting-led digital marketing agency Orange Line has finished the year with a new business boost, adding national health and safety training provider AlertForce to its client roster.
The Sydney-based agency has been appointed to deliver all SEO services for AlertForce, supporting the organisation’s nationwide growth ambitions.
The appointment followed a competitive pitch, with Orange Line selected for its depth of SEO expertise and clear strategy to lift organic visibility at scale.
Supporting national growth through search
AlertForce is a registered training organisation specialising in compliance-based work health and safety (WHS) and occupational health and safety (OHS) training.
Its services are heavily focused on the transport, building and construction sectors, delivering nationally recognised courses including silica awareness and asbestos training, which are mandatory across Australia.
The SEO partnership comes at a critical time as demand for compliance training continues to rise across multiple industries.
Brendan Torazzi, CEO and founder of AlertForce, said visibility was a key factor in the decision.
“As demand for compliance training continues to grow across Australia, it’s critical that AlertForce is visible and accessible to businesses nationwide. Orange Line stood out for their SEO expertise and their clear technical, creative and commercial approach to scaling our digital presence, giving us confidence they were the right partner to support our next phase of growth.”
A consulting-led approach to SEO
For Orange Line, the win reflects its focus on performance-driven, consulting-led digital growth, particularly in highly regulated and competitive sectors.
David Klein, co-founder of Orange Line, said the partnership aligns strongly with the agency’s strengths.
“WHS and OHS training is mandatory across Australia, which creates both responsibility and opportunity. We’re partnering with AlertForce to support their national expansion by ensuring their training solutions are highly discoverable and accessible through a performance-led SEO strategy. It’s a strong way to close out the year for our team, and we’re excited to get started.”
Work on the account has already commenced.
The AlertForce appointment adds to a strong year of growth for Orange Line, which has recently secured work with brands across Australia and the US, including Dreambaby, TVSN, Orana Car and Truck Rental, Revestio, ProSpend, Hire A Mover and US-based organisation Voices.