Optimizely experimentation platform is now available on Google Cloud


• Optimizely and Google Cloud’s partnership was first announced in February

Optimizely has announced that its Web Experimentation and Full Stack solutions are now available on the Google Cloud Marketplace, making it easy for Google Cloud customers to purchase both products.

The digital experience platform (DXP) provider’s experimentation solutions remove the guesswork from delivering personalised, meaningful engagements through science-backed data to improve customer experience (CX) and drive business outcomes. 

Alex Atzberger, CEO of Optimizely, said: “Our launch on Google Cloud Marketplace is another step forward in our strategic partnership with Google Cloud, one which will break boundaries for the data-driven growth marketer.”

“The industry is ripe for disruption as global organisations navigate economic uncertainty and heightened consumer expectations. We have an incredible opportunity to serve global customers through the Google Cloud Marketplace and ensure innovation is accessible and achievable for marketers looking to drive exceptional digital experiences.”

The launch comes six months after Optimizely announced it had entered a multi-year, strategic partnership with Google Cloud to deliver next-gen experimentation solutions and move its experimentation solutions to Google Cloud.

As part of the ongoing partnership, Optimizely and Google Cloud will coordinate a joint go-to-market and sales execution strategy to seamlessly deliver scalable, end-to-end experimentation solutions to customers across the globe. 

Kevin Ichhpurani, corporate vice president, global partner ecosystem and channels at Google Cloud, said: “Optimizely and its customers are building exciting digital consumer experiences and utilising Google Cloud’s capabilities in artificial intelligence and machine learning in new and innovative ways.”

“Bringing Optimizely to Google Cloud Marketplace makes it even simpler for businesses to deploy, manage, and scale Optimizely on Google Cloud’s trusted, global infrastructure,” Ichhpurani added.

Optimizely first announced their partnership, multi-year agreement between the platforms, with Google Cloud in February.

See also: Optimizely and Google Cloud announce partnership

The commitment by the two companies to collaborate on innovative opportunities, bring advanced, digital-first marketing solutions to market, and move Optimizely’s market-leading experimentation solutions to Google Cloud.

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