Optimizely partners with Orchard to scale experimentation


• The partnership will help marketers and organisations scale experimentation

Optimizely has announced its partnership with Orchard to help marketers and organisations scale experimentation through the perfect mix of strategy and platform. 

The partnership between the digital experience platform (DXP) provider and creative technology agency comes in a time where online competition is fierce, experimentation can be the difference between good and great revenue and building meaningful, long-term relationships with customers.

Optimizely noted that digital experimentation allows marketers and organisations to A/B test across the entire customer journey to meet overall business goals and objectives.

Organisations can test several digital products to know which drives customer engagement, allowing them to deliver world-class customer experiences. Most importantly, digital experimentation allows businesses to make data-driven decisions to meet overall business goals. 

Paul NorthOptimizely’s senior vice president APJ (Asia Pacific and Japan), said: “We’re proud to continue partnering with Orchard to help brands unlock the power of experimentation.”


Paul North

“Optimizely was built from a core focus of experimentation and optimisation, and our partnership with Orchard only strengthens how we can support marketers and brands on this journey.

“By leveraging Optimizely’s world-class tools and Orchard’s experience, we’re making it easier than ever for organisations to leverage the true value of experimentation, through data-driven decision-making with an emphasis on value creation.”

The partnership between Optimizely and Orchard will help marketers create quality experiments from start to finish, across all stages of the customer journey.

This is what separates this partnership from the many others, with Orchard’s end-to-end, full service offering covering all key aspects of experimentation across strategy, data, technology and creative to ensure clients extract the full potential of the Optimizely platform.

Michael Di Natale, managing partner at Orchard, said: “We see tremendous synergy in this partnership to really show marketers and businesses the true potential of experimentation.”

“We know that building a culture of experimentation is key to winning today in customer experience, but how do marketers and organisations scale this in an efficient way? That’s where we come in, to ensure that ‘testing’ leads to learning and most importantly value creation.

Michael Di Natale

Michael Di Natale

“This is an underutilised market with ample opportunity for organisations to do what they’ve been striving to do for years without tangible results. As a result, we’re excited to partner with Optimizely to bring the best of experimentation to marketers and businesses,” Di Natale added.

The partnership comes off the back of Optimizely and Orchard’s recent work with Tourism Tasmania to launch a new digital experience platform to inspire personalised travel.

To celebrate the partnership and the recent launch, Optimizely and Orchard will be hosting an event where Tourism Tasmania will be talking through its transformation journey to date and what lies ahead.

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