Ogilvy Australia has announced the expansion of its Sydney strategy team, with the promotion of Ryan O’Connell to chief strategy officer and Rachel Pool to head of planning.
The promotions follow an exciting year of transformation and strong growth in new business for Ogilvy Sydney.
Alongside these promotions, Toby Harrison now expands his current role as chief strategy officer to lead Growth & Innovation across the newly formed ANZ Ogilvy Network.
Within this Network, the Ogilvy Agency, Ogilvy NZ, Ogilvy Health and PR (opr) business units are integrated into one powerful offering for clients.
Commenting on the appointments, Michelle Holland, managing director Ogilvy Sydney & Brisbane, says: “Ryan has been an outstanding leader, successfully driving Ogilvy’s effectiveness agenda to bring success to our key clients. He has been a fundamental contributor to our recognition as APAC Effies Agency of the Year in 2020, alongside our recent WARC award wins.”
“Ryan will be supported by Rachel, who has brought an amazing strength to our brand strategy and customer experience capabilities since joining last year. She’s already proven invaluable to the team, and her strategic leadership will be instrumental in future-proofing our client’s businesses. Together they will take our Sydney-based strategic offering to the next level.”
These appointments are the latest in a series of recent new hires that build out the ANZ Ogilvy Network strategic offering, including Nicolas Mendel’s appointment as head of digital performance and Mark Albert as chief data officer.
Speaking on his appointment earlier in the year, Mark Albert, chief data and analytics officer, said: “I am very excited to be re-joining the Ogilvy Network, and feel privileged to collaborate with such an amazing team. There is a huge opportunity for us to continue accelerating the smart application of data and analytics, and I look forward to combining my extensive data analytics experience with Ogilvy Australia’s talented creative minds to deliver exceptional work.”