The Dame Changer organisation is showing Australian women working in film and television how to stay in the professional spotlight with a brand building masterclass as part of its 2020 member series. The event will be now be held in a special online session.
The Power of Visibility Masterclass – a two-hour online session to help them elevate their profile and accelerate career success – will be run by Karen Eck, founder of eckfactor, an entertainment, consumer and celebrity brand PR agency, on Saturday, March 28 from 2.00pm – 4.00pm (AEDT).
Karen Eck has been a driving force behind hundreds of brand and professional profiles in her 25-year career as a TV publicist, PR strategist and talent manager. She has worked with some of the biggest names in the industry including Oprah Winfrey, Donald Trump (as a touring TV Star, not in the White House!) and Mark Burnett, creator of Survivor and Eco-Challenge.
Dame Changer founder Heather Oxenham, said: “Dame Changer is a growing non-for-profit organisation dedicated to building resilient, sustainable and successful careers for women in the screen industry.”
Karen Eck said a dedicated focus on your professional brand is critical to longevity in the entertainment industry.
“My message to the Australian women working behind-the-scenes in film and television is to be viable, not invisible – stop underselling yourself and start getting what you want,” Eck said.
Karen Eck’s masterclass will focus on how to self-promote with confidence and resilience; how to get cut-through from publicity that works; the real value of building an online presence and how to start or build a strategy; collaborating for brand success using free resources; and how to create an action plan that is relevant, achievable and sustainable.