Nine’s Drive launches a new brand and a new website

Drive TV

• The relaunch comes as Drive names 2021 Car of the Year

Nine’s automotive business has rebranded and relaunched on a new platform which combines automotive commentary, comparison and commerce in one automotive consumer destination.

The new site launch comes as the Kia Sorento SUV is named Drive’s Car of the Year 2021 in the new car awards.

“We could not be more excited to launch the refreshed Drive brand and our new consumer- centric automotive platform,” said Alex Parsons, CEO of Drive. “Our vision is to create the future of automotive in Australia and the launch of our new brand and platform marks the first step in that journey.

“Many sites have commentary or commerce as stand-alone offerings, but the new Drive brings together commentary, commerce and comparison in an integrated, consumer- focused experience.

“The new Drive site enables consumers to find all the best and latest independent news and reviews, then compare the makes and models they want in our showrooms and ultimately progress towards making a decision on their next new car via our exclusive dealer network. All on the one consumer-centric platform.”

The new functionality on the Drive site now includes:

New Car Showroom: Browse the showrooms of every auto brand available in Australia. Look at the product ranges, search by type of car (such as a family, work or sports car) or by segment, such as small car or large SUV. Review the specifications, pricing and make an enquiry direct from the showroom is now available.

New Compare Features Tool: Compare up to five cars, side by side, through criteria that matter most to the individual consumer – such as safety features, engine and performance specifications.

Drive Car of the Year: Video, imagery and written reviews, tables, comparisons and recommendations. This area brings together cars available to Australian drivers in an easy-to-navigate way – essentially providing ready-made shortlists by segment.

New and Used Car Listings: New and used car listings via Drive’s dealer network as well as new car deals for consumers.

More features will be progressively released over the coming months.

Parsons said: “The team at Drive are passionate about offering consumers a new way to understand, consider, decide and purchase their next new car. We believe that with the best and most relevant content – news, reviews, advice, opinion – coupled with automotive data, listings and comparison capabilities, we can provide consumers with an exciting new way to complete their next new car purchase.”

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