News Corp’s Growth Distillery lifts the lid on 2024 program

the growth distillery

Dan Krigstein “The program reflects our commitment to tackling the most pressing challenges faced by Australian brands.”

News Corp Australia’s Growth Distillery has launched its 2024 research and intelligence program. 

The five tentpole programs of The Growth Distillery in 2024 are:

The Influence Codes: A research and insights program to uncover what makes individuals, institutions and brands influential in 2024. Categories include travel, food, health, and retail.  

Moments that Matter: A series of studies that reveal how consumers are navigating purchase decisions from inspiration through to checkout. Categories include home retail, health, travel, finance, luxury, and food. 

Reframe: A series of explorations that will encourage marketers to reframe their approach and thinking to grow. Categories include luxury, food, auto, home retail, travel, and health.

Nudge: This project explores how consumers are navigating the new information landscape to gravitate to what is trustworthy. 

Beliefs of the Nation: A research project to illuminate how deeply-rooted values shape not every-day actions and the brands people seek, the topics they engage with, and the expectations of institutions.  

New to the schedule in 2024 is a series of six workshops facilitated by The Growth Distillery. Select marketers will be invited to a series of research launches throughout the year to learn how they can use the insights to create connections with consumers. 

The Growth Distillery has also extended its vodcast offering this year to 35 episodes, working in partnership with The Marketing Academy and the Australian Association of National Advertisers. 

Director of The Growth Distillery Dan Krigstein said “Following the success of The Growth Distillery launch 12 months ago, I’m delighted to kick off our 2024 insights offering. The program reflects our commitment to tackling the most pressing challenges faced by Australian brands, as well as supporting our client partners growth ambitions. With this year’s broadened insights program and a significantly expanded slate of events and workshops, we’re aiming to equip marketers and agency professionals with a deeper understanding of what’s going on under the hood of Australia’s consumers. We want to empower these decision-makers to better connect with their current and future audiences.”

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