Women Sport Australia (WSA) has signed News Corp Australia as its national media partner in a major extension of the publisher’s existing association with the Women in Sport Photo Action Awards (WISPAA).
News Corp Australia has extended its support to cover Women Sport Australia’s advocacy initiatives and programs as national media partner after two years partnering with WSA on the Women in Sport Photo Action Awards (#WISPAA).
The partnership is aimed at increasing WSA’s visibility, allowing the WSA to have a stronger voice advocating for women and girls sport in Australia.
WSA commercial director Helena Dorczak said she was proud News was extending its support of WSA.
Dorczak said: “Women Sport Australia has had a great working relationship with News Corp Australia for several years through #WISPAA and we are really delighted to extend the partnership to Women Sport Australia more broadly.
“With so much fantastic momentum around women’s sport following the FIFA Women’s World Cup, having News Corp Australia as a national media partner will help amplify our advocacy work and help us reach a broader audience.”
News Corp Australia’s MD news sport network, Michael Wilkins, said becoming the national media partner of WSA reflected the publisher’s commitment to support the communities in which it operates while extending its leadership covering women’s sport in Australia.
Wilkins commented: “News Corp Australia is the number one destination for sports lovers to get the latest news and the best analysis, and women and girls’ sport is a huge priority for our audiences. As WSA’s national media partner, it means we can better support WSA in their important work advocating for and prosecuting the arguments women’s sport needs – from grass roots community sports right through to our global champions.”
Since incorporating in 2005 Women Sport Australia has worked in collaboration with stakeholders from around Australia and the world to improve opportunities for girls and women in sport and recreation – both on and off the field – and see this partnership with News as a key strategic goal.
See also: Meeting of the Minds: News Corp Australia’s Kelly Healy and Phillipa Monti