News Corp Australia has retained its position as the digital news and information publisher with the greatest reach, according to October Ipsos iris rankings as Australians sought more news, food, and lifestyle content.
The company reached four in five online Australians during the month, with 18.22 million people visiting its sites and an engaged reach of 157 browser page views per person, up 8.27 per cent on September.
News category leadership
In the News category, News Corp Australia recorded an audience of 14.51 million and 570 million browser page views. The publisher delivered an engaged reach of 39 page views per person and an average time spent of 43 minutes and 27 seconds.
Video remained a major driver of engagement, with 66 million video views, accounting for 75.8 per cent of all video views across the category.
Pippa Leary, Managing Director and Publisher Free News and Lifestyle, said the results reflected the strength of the company’s editorial network. “News Corp Australia’s network of news and lifestyle sites effectively engage audiences, leading to better results for our clients.”
Lifestyle gains led by taste.com.au
In the Lifestyle category, taste.com.au led the market with a 4.53 million audience, up five per cent month-on-month, and 71 million browser page views. Its engaged reach of fifteen page views per person rose 13.77 per cent.
The food site also grew video views by 51 per cent and accounted for 79.8 per cent of all video consumption in the Food and Beverage vertical.
“Our number one lifestyle site, taste.com.au, delivers a deeply engaged Australian food audience at scale,” Leary said. “This month, it tops the Lifestyle category… as Australians turn to the site to help them start planning for the festive season.”
News.com.au remains top news brand
At brand level, news.com.au delivered an audience of 12.24 million and 347 million browser page views. The site recorded an engaged reach of 28 page views per person and an average time spent of thirty minutes.
The 14–24 audience segment grew 11.86 per cent compared to September. The brand also delivered 55 million video views, 63.2 per cent of all video viewing in the News category and five times higher than its closest competitor.