Nature welcomes Trudi Sampola as director – people and culture

Nature - Trudi Sampola

Sampola brings with her a wealth of experience across media and advertising agencies, including HERO, Naked and OMD

Nature has announced the appointment of Trudi Sampola to the newly created role of director – people and culture, based in Melbourne, effective immediately.

Sampola brings with her a wealth of experience across media and advertising agencies, most recently at HERO, where she was head of people and instrumental in the design and implementation of its people and culture experience.

Her expertise includes a diverse skillset across commercial, strategy, and people and culture. She has previously worked in the UK and Australia, with a resume that includes Naked in London and OMD, Ikon, CHE Proximity and Carsales in Australia.

Sampola will be the first dedicated director – people and culture at the strategic insights consultancy and responsible for leading the evolution of the employee experience strategy. She reports to Nature partner and Melbourne managing director, Justin Connally.

Connally said: “We’re excited to have someone of Trudi’s calibre join the business, rounding out our 2022 focus on our people and helping us commit ourselves fully to making Nature the best it can be in 2023.

“Trudi’s new role highlights the recent transformation of our business and will help build out a great end-to-end experience for all our people. We’re excited to welcome her to the team,” he added.

Sampola said of her new role with the strategic insights consultancy: “I’ve known the Nature team for a long time, and I love that we have a shared view on the power of a people-first approach.
“The culture and energy there is awesome, and I can’t wait to get among it and work with the team on some exciting plans for our future,” she added.
Sampola’s appointment comes after Nature recently welcomed Aliya Hasan to the newly created role of strategy director based in Melbourne.
As a director at Nature, Hasan will bolster the strategic insights consultancy’s senior leadership team and help elevate its end-to-end brand strategy offer, from development through to in-market evaluation, through her extensive strategic planning expertise and skills.

See also: Nature welcomes Aliya Hasan as strategy director

Top image: Trudi Sampola

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