Nature has announced the appointment of John Crowley as a director in its Sydney office, effective immediately.
John brings more than 20 years of strategic insights experience to his new role at the strategic insights consultancy.
Most notably, he was the managing director at Fifth Dimension Consulting, with extensive knowledge in both quantitative and qualitative research, developing marketing strategies and optimising customer experience across clients in financial services, insurance, telecommunications and FMCG.
Before Fifth Dimension, Crowley held roles at The Leading Edge in Australia and GfK NOP and Network Research in the UK.
Nature continues to gain traction in the Sydney market and the addition of John will strengthen the company’s senior leadership team. He will report to Nature Sydney partner and managing director, James Jayesuria.
Jayesuria said: “We’re thrilled to welcome John to Nature Sydney. Since our opening in 2019, we’ve worked tirelessly to build an incredible team and John’s appointment is testament to this.
“John’s insight and talent will help take our business – and clients – from strength to strength. We’re thoroughly looking forward to working with him.”
Crowley said of his new role: “I have only heard wonderful things about Nature. Their range of clients is impressive, their team culture is inspiring and so is their methodological excellence and robust research. I couldn’t be more excited to kick off the new year with them.”
Crowley’s appointment follows four years of strong client and revenue growth for Nature in Sydney.
Last year, the consultancy also welcomed Trudi Sampola as director – people and culture based in Melbourne.
Her expertise includes a diverse skillset across commercial, strategy, and people and culture. She has previously worked in the UK and Australia, with a resume that includes Naked in London and OMD, Ikon, CHE Proximity and Carsales in Australia.
Nature also welcomed Aliya Hasan as strategy director, also based in Melbourne. Hasan’s expertise includes a diverse skillset across brand and creative strategy and integrated communications planning.
See also: Nature welcomes Trudi Sampola as director – people and culture
See also: Nature welcomes Aliya Hasan as strategy director
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Top image: John Crowley