NAB and TBWA\Melbourne launch bookkeeper tool

NAB Bookkeepers

“Small business owners are usually portrayed as in control, but the reality of running a business is far from orderly.”

National Australia Bank (NAB) and TBWA\Melbourne have teamed up to launch a new bookkeeping tool, NAB Bookkeeper.

The campaign is the next iteration of the recently launched Wrangle Your Money platform, which sees the bank supporting and empowering its customers to make better financial decisions.

NAB Bookkeeper is an all-in-one financial management tool aimed at helping small businesses streamline and simplify their finances. It delivers accounting, invoicing and tax calculation, with a plan to add payroll and expense management functionality in the future.  

TBWA\Melbourne was tasked with developing the brand strategy and campaign for the launch. The ad was directed by TBWA’s Kale McRedmond, who also served as a lead creative.

Matthew Stoddart, executive creative director of TBWA\Melbourne, added: “Small business owners are usually portrayed as in control, but the reality of running a business is far from orderly, and the risk of their receipts turning into paper snakes is a daily fear. The new campaign helps vanquish that problem and puts business owners back in control with the help from NAB. It was a lot of fun.”

The campaign is set in the same baby store featured in the previous Business Wrangle campaign.

Elly Bloom, NAB executive business and private bank marketer, said: “We’re excited to share our next chapter of the ‘Wrangle Your Money’ campaign. NAB Bookkeeper isn’t just a product – it’s a reflection of our ongoing commitment to providing tailored, digital support and tools that empower our business customers. TBWA has captured the essence of this beautifully in the wild world we know our customers operate in.”

The media strategy, which was delivered by Mindshare, sees the campaign running in Australia across connected TV, social, and OLV.

See also: NAB launches ‘Wrangle Your Money’ campaign with TBWA\Melbourne


Elly Bloom – Executive Marketing, Business & Private Bank
Simon O’Connor – Head of Business Marketing
Katherine Venus – Head of Small Business & Digital Marketing
Donna Reynolds – Senior Consultant, Creative & Content
Keegan Nash – Consultant, Creative & Content
Susanna Hondrokostas – Manager, Brand Identity
Nyaradzayi Masanga – Consultant, Brand Identity
Minh Tang – Senior Consultant, Brand Identity
Marcus Sands – Consultant, Media Personalisation

Chief Creative Officer: Paul Reardon
Executive Creative Director: Matt Stoddart
Creative: Kale McRedmond
Creative: James Southey
Creative: Eliza Romanos
Co-Head of Planning: Virginia Pracht
Planning Director: Zac Martin
Head Content Producer: Joel Morgan
Managing Director: Ricci Meldrum
Client Partner: Sarah Tukua
Business Director: Ella Hine

Production house: TBWA\Melbourne
Director: Kale McRedmond
Producer: Joel Morgan
DoP: Max Walter
Production Manager: Phoebe Graham
Editor: Tom Edney
VFX: Studio Pancho
Sound: Rumble Studios
Colourist: Matt Fezz


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