With the broadcast rights converting to Network 10 from 2019, Seven confronted all sorts of weather on its final coverage of the first Tuesday in November from Flemington.

Viewing of sports is much more than the linear TV audience these days, but on this measure Seven still attracted a big crowd, very close to last year’s audience.

The TV audience for the 2018 Melbourne Cup was 2,489,000 with metro 1,836,000 and regional 653,000.

That compares with corresponding numbers of 2,520,000 with 1,815,000 metro and 705,000 regional last year.

Seven has just released a breakdown of data for the 2018 race that stops the nation:

The Melbourne Cup 2018

• Seven reached 4.4m broadcast viewers nationally (3.1m metro)
• Race peaked at 2.7m combined viewers (1.9m metro)
• Seven delivered a 96% commercial share in Melbourne during The Race and dominated all demographics
• #1 program this week
• The Race averaged 2.5m broadcast viewers combined (Metro + Regional)
• 17.0m live streaming minutes (+56%) vs last year (10.9m). Seven’s highest streaming day for sporting content since Commonwealth Games (April 8 and 9)
• 28.1m minutes total (Live+VOD), Seven’s highest streaming day since 2016 Rio Olympics
• 11.6m live streamed minutes for Melbourne Cup coverage, up +38% on last year
• Seven’s highest live streaming minutes for sporting content outside of Commonwealth Games and Rio (surpassing all WO, AO Finals, Super Bowl and previous Melbourne Cups)

Social reach for Melbourne Cup day:

• 7HorseRacing Facebook: 1,176,243 reach
• 7HorseRacing Instagram: 24,256 reach
• 7HorseRacing Twitter: 373.4k impressions

Twitter Livestream of Melbourne Cup:

• 49.5k minutes watched
• 39.5k views
• 29.2k viewers

That data shows more than half of news media readers (55% or 9.1 million people) consume their news content in both print and digital.

Print-only news media consumption is at 18%, or almost 3 million people, while 27%, or 4.5 million people, consume only digital news media.

“Australia’s news media publishers have successfully pioneered the extension of their print brands to digital channels and cross-platform readership continues to strengthen. We expect to see this trend remain as publishers continue to grow across more platforms and readers seek their news and information on the go,” NewsMediaWorks CEO, Peter Miller, said.

“Cross-platform news brands also dominate when it comes to consumer trust, ably led by quality, credible journalism. As Australia’s most trusted media channel, research has found that trust positively impacts purchase intent, something advertisers cannot ignore. “

This is the seventh month of emma cross-platform readership data to come from Nielsen, in a new strategic collaboration announced in May. Under the new arrangement, Nielsen leads the fusion process that brings together the industry-accredited print readership data from Ipsos and Nielsen’s IAB-accredited digital audience data, to deliver a total audience readership. Nielsen Consumer & Media View (CMV) is fused to the emma cross-platform data to provide critical product and attitudinal data.

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 4.6 million readers. The Herald Sun followed, reaching 3.9 million readers, with The Daily Telegraph on 3.5 million (see table below).

In the September top 15 news brands, The Age has replaced The Courier-Mail in the top five, while the Newcastle Herald has dropped off the chart to be replaced by Northern Territory News.

Lanna Hill joins Media Stable

While many media companies have lately been shrinking in size, in the last two years Perth-based Media Stable has doubled its numbers.

Lanna Hill is the latest addition to the Media Stable team, in her new role as talent acquisition manager. The role of talent acquisition at Media Stable is to identify quality business leaders who have an opinion, who are experts in their field and who are also well-regarded in their own industry.

Hill is a successful small business coach with her own impressive media profile. “It made sense to bring in someone like Lanna who has excelled in developing her own media profile,” said Nic Hayes, managing director of Media Stable.

“Lanna knows what it takes to build a strong media presence and is well-positioned to identify the type of people the media are looking to work with.”

Lanna is based in Perth but will also be servicing the Sydney and Brisbane markets in her new role.

New Media Stable products

Media Stable’s Media Training platform has assembled a directory of the cream of the country’s media trainers, who have been vetted for quality and value.

“Our platform gives you the ability to compare and choose the right trainer for your purposes. And because the level of expertise and investment can be varied, by assembling the country’s top trainers in one place we’ve helped to take the guesswork out of your media training decision,” said Nic Hayes.

“Business leaders across all sectors who carry the title of CEO, managing director, general manager, board member, director or the like need to do themselves a professional favour and invest in media training. It can be as simple as some introductory training and theory, right through to high-end practical work in front of the camera. Media training is no longer a luxury for business – it is a necessity these days to be able to communicate with both traditional and new media.”

Media Stable is giving media trainers across the country an opportunity to get a profile on the website. There are a few protocols to go through and, while it doesn’t cost the trainers anything to be listed, there is a commission fee for every job allocated. The platform can be found here. https://www.mediastable.com.au/home/media-training/

The second new product is The Registry, a new service from Media Stable aimed at those wanting to build a media profile. It also suits those with an existing profile, who are looking to maintain a media presence and engage with media on a more strategic level.

For a one-off fee, a curated profile is created and then registered within Media Stable’s existing expert database. With over 600 media subscribers, The Registry places the expert profile within a searchable platform that enables the media to directly engage the expert. However, it’s very different from the Expert and Premium Profiles offered by Media Stable, which both have far more proactive approaches to building your profile as an authority.

“The Registry is the place to be if you want the media to come to you for your expert advice and opinion,” said John Solvander, director of media engagement at Media Stable.

Those looking to take up a profile in The Registry should send an email of interest to [email protected].

As part of GQ Australia’s 20th anniversary, former GQ Men of the Year Award winners and friends of GQ will come together next week to celebrate.

McCann said: “This will be a very special celebration of GQ Australia, forming a key part of the brand’s 20th anniversary celebrations. I’m delighted that Audi returns as presenting partner of the 2018 GQ Men of the Year Awards. It is such a respected brand that stands for performance, style and dynamism, just like the Men of the Year Awards. Audi’s investment in the event will allow us to take it to even more prestigious heights.”

The 2018 GQ Men of the Year, being held on November 14, will see the awards handed out at The Star Sydney for the black tie event, where staging of the red carpet arrivals, awards ceremony and after-party will be executed on a grander scale for the special celebration.

David Jones, Grey Goose, Paco Rabanne and Qantas join The Star as supporting partners of this year’s Awards.

By James Manning

Seven

After starting the week on 620,000 the Tuesday episode of Home And Away did 640,000.

Bride And Prejudice: The Forbidden Weddings saw Jess offered $10k and a round-the-world ticket to leave her partner Seyat – an easy decision for some perhaps? However, Jess said no! The episode was on a much-improved 744,000 after 629,000 on Monday.

The Good Doctor was key to Seven’s winning performance, pulling 678,000 after 628,000 last week. However, this time last year the then-new medical hit was doing 1.18m.

Nine

Martin King and Cup Day – a brilliant recipe for A Current Affair, even if viewers did have to listen to some of the beautiful people in the Birdcage midway through King’s report. ACA Tuesday did 717,000 after 698,000 on Monday.

Family Food Fight then did 402,000 after 401,000 Monday and then 358,000 on Tuesday last week.

A double serve of The Big Bang Theory was on 400,000 and 313,000 followed by a two episodes of Kath & Kim on 176,000 and 199,000.

TEN

Frank Woodley dressed for Shakespeare and Hugh Riminton reporting from Washington were among the highlights on The Project with a Tuesday audience of 481,000 after 442,000 on Monday.

Ambulance Australia then did 520,000 after 613,000 a week ago.

US crime drama double was next with FBI on 310,000 and NCIS: Los Angeles with 183,000.

ABC

Ahead of the News Corp AGM in New York overnight, 7.30 had a lengthy report on Rupert Murdoch with contributions from former senior News Corp executives Tom Mockridge and Mark Day plus comments from former Guardian editor Alan Rusbridger. The episode did 629,000.

Ask The Doctor reported on research into cancer-fighting super cells for its audience of 394,000.

Part two of Barrenjoey Road followed on the mystery of the disappearance of Trudie Adams. After launching on 409,000, the second of three episodes did 413,000.

SBS

The final episode of Michael Portillo’s Abandoned Britain did 389,000 after 272,000 last week. It was all set to be the channel’s most-watched program in week 44 until the Freddie Mercury doco last Saturday torched that statistic as 299,000 tuned in.

Insight then did 236,000.