Wednesday November 7, 2018

Melbourne Cup a win for Godolphin and Seven West Media

Sheikh Mohammed and his Godolphin stables have won their first Melbourne Cup just as Seven West Media has won what will be its final Melbourne Cup – for now.

With the broadcast rights converting to Network 10 from 2019, Seven confronted all sorts of weather on its final coverage of the first Tuesday in November from Flemington.

Viewing of sports is much more than the linear TV audience these days, but on this measure Seven still attracted a big crowd, very close to last year’s audience.

The TV audience for the 2018 Melbourne Cup was 2,489,000 with metro 1,836,000 and regional 653,000.

That compares with corresponding numbers of 2,520,000 with 1,815,000 metro and 705,000 regional last year.

Seven has just released a breakdown of data for the 2018 race that stops the nation:

The Melbourne Cup 2018

• Seven reached 4.4m broadcast viewers nationally (3.1m metro)
• Race peaked at 2.7m combined viewers (1.9m metro)
• Seven delivered a 96% commercial share in Melbourne during The Race and dominated all demographics
• #1 program this week
• The Race averaged 2.5m broadcast viewers combined (Metro + Regional)
• 17.0m live streaming minutes (+56%) vs last year (10.9m). Seven’s highest streaming day for sporting content since Commonwealth Games (April 8 and 9)
• 28.1m minutes total (Live+VOD), Seven’s highest streaming day since 2016 Rio Olympics
• 11.6m live streamed minutes for Melbourne Cup coverage, up +38% on last year
• Seven’s highest live streaming minutes for sporting content outside of Commonwealth Games and Rio (surpassing all WO, AO Finals, Super Bowl and previous Melbourne Cups)

Social reach for Melbourne Cup day:

• 7HorseRacing Facebook: 1,176,243 reach
• 7HorseRacing Instagram: 24,256 reach
• 7HorseRacing Twitter: 373.4k impressions

Twitter Livestream of Melbourne Cup:

• 49.5k minutes watched
• 29.2k viewers

September readership: The Age climbs into top 5, NT News up to #13

Although we only reported on the emma readership data for August just over a week ago, publishers have brought forward the release date of the September survey results.

That data shows more than half of news media readers (55% or 9.1 million people) consume their news content in both print and digital.

Print-only news media consumption is at 18%, or almost 3 million people, while 27%, or 4.5 million people, consume only digital news media.

“Australia’s news media publishers have successfully pioneered the extension of their print brands to digital channels and cross-platform readership continues to strengthen. We expect to see this trend remain as publishers continue to grow across more platforms and readers seek their news and information on the go,” NewsMediaWorks CEO, Peter Miller, said.

“Cross-platform news brands also dominate when it comes to consumer trust, ably led by quality, credible journalism. As Australia’s most trusted media channel, research has found that trust positively impacts purchase intent, something advertisers cannot ignore. “

This is the seventh month of emma cross-platform readership data to come from Nielsen, in a new strategic collaboration announced in May. Under the new arrangement, Nielsen leads the fusion process that brings together the industry-accredited print readership data from Ipsos and Nielsen’s IAB-accredited digital audience data, to deliver a total audience readership. Nielsen Consumer & Media View (CMV) is fused to the emma cross-platform data to provide critical product and attitudinal data.

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 4.6 million readers. The Herald Sun followed, reaching 3.9 million readers, with The Daily Telegraph on 3.5 million (see table below).

In the September top 15 news brands, The Age has replaced The Courier-Mail in the top five, while the Newcastle Herald has dropped off the chart to be replaced by Northern Territory News.

Media Stable signs Lanna Hill & launches new products

Media Stable has announced a new appointment and is also launching two new products this week.

Lanna Hill joins Media Stable

While many media companies have lately been shrinking in size, in the last two years Perth-based Media Stable has doubled its numbers.

Lanna Hill is the latest addition to the Media Stable team, in her new role as talent acquisition manager. The role of talent acquisition at Media Stable is to identify quality business leaders who have an opinion, who are experts in their field and who are also well-regarded in their own industry.

Hill is a successful small business coach with her own impressive media profile. “It made sense to bring in someone like Lanna who has excelled in developing her own media profile,” said Nic Hayes, managing director of Media Stable.

“Lanna knows what it takes to build a strong media presence and is well-positioned to identify the type of people the media are looking to work with.”

Lanna is based in Perth but will also be servicing the Sydney and Brisbane markets in her new role.

New Media Stable products

Media Stable’s Media Training platform has assembled a directory of the cream of the country’s media trainers, who have been vetted for quality and value.

“Our platform gives you the ability to compare and choose the right trainer for your purposes. And because the level of expertise and investment can be varied, by assembling the country’s top trainers in one place we’ve helped to take the guesswork out of your media training decision,” said Nic Hayes.

“Business leaders across all sectors who carry the title of CEO, managing director, general manager, board member, director or the like need to do themselves a professional favour and invest in media training. It can be as simple as some introductory training and theory, right through to high-end practical work in front of the camera. Media training is no longer a luxury for business – it is a necessity these days to be able to communicate with both traditional and new media.”

Media Stable is giving media trainers across the country an opportunity to get a profile on the website. There are a few protocols to go through and, while it doesn’t cost the trainers anything to be listed, there is a commission fee for every job allocated. The platform can be found here.

The second new product is The Registry, a new service from Media Stable aimed at those wanting to build a media profile. It also suits those with an existing profile, who are looking to maintain a media presence and engage with media on a more strategic level.

For a one-off fee, a curated profile is created and then registered within Media Stable’s existing expert database. With over 600 media subscribers, The Registry places the expert profile within a searchable platform that enables the media to directly engage the expert. However, it’s very different from the Expert and Premium Profiles offered by Media Stable, which both have far more proactive approaches to building your profile as an authority.

“The Registry is the place to be if you want the media to come to you for your expert advice and opinion,” said John Solvander, director of media engagement at Media Stable.

Those looking to take up a profile in The Registry should send an email of interest to

GQ to celebrate 20 years & Men of the Year Awards with Audi

News Prestige Network’s editorial director of GQ Australia Edwina McCann has announced that GQ will celebrate 20 years in Australia as part of the 2018 GQ Men of the Year Awards with automotive brand Audi returning as presenting partner.

As part of GQ Australia’s 20th anniversary, former GQ Men of the Year Award winners and friends of GQ will come together next week to celebrate.

McCann said: “This will be a very special celebration of GQ Australia, forming a key part of the brand’s 20th anniversary celebrations. I’m delighted that Audi returns as presenting partner of the 2018 GQ Men of the Year Awards. It is such a respected brand that stands for performance, style and dynamism, just like the Men of the Year Awards. Audi’s investment in the event will allow us to take it to even more prestigious heights.”

The 2018 GQ Men of the Year, being held on November 14, will see the awards handed out at The Star Sydney for the black tie event, where staging of the red carpet arrivals, awards ceremony and after-party will be executed on a grander scale for the special celebration.

David Jones, Grey Goose, Paco Rabanne and Qantas join The Star as supporting partners of this year’s Awards.

TV Ratings Analysis: November 6

• Seven: Cup Day crowds linger with winning evening share 24.0%
• Bride & Prejudice – The Forbidden Weddings climbs to 750,000

By James Manning


After starting the week on 620,000 the Tuesday episode of Home And Away did 640,000.

Bride And Prejudice: The Forbidden Weddings saw Jess offered $10k and a round-the-world ticket to leave her partner Seyat – an easy decision for some perhaps? However, Jess said no! The episode was on a much-improved 744,000 after 629,000 on Monday.

The Good Doctor was key to Seven’s winning performance, pulling 678,000 after 628,000 last week. However, this time last year the then-new medical hit was doing 1.18m.


Martin King and Cup Day – a brilliant recipe for A Current Affair, even if viewers did have to listen to some of the beautiful people in the Birdcage midway through King’s report. ACA Tuesday did 717,000 after 698,000 on Monday.

Family Food Fight then did 402,000 after 401,000 Monday and then 358,000 on Tuesday last week.

A double serve of The Big Bang Theory was on 400,000 and 313,000 followed by a two episodes of Kath & Kim on 176,000 and 199,000.


Frank Woodley dressed for Shakespeare and Hugh Riminton reporting from Washington were among the highlights on The Project with a Tuesday audience of 481,000 after 442,000 on Monday.

Ambulance Australia then did 520,000 after 613,000 a week ago.

US crime drama double was next with FBI on 310,000 and NCIS: Los Angeles with 183,000.


Ahead of the News Corp AGM in New York overnight, 7.30 had a lengthy report on Rupert Murdoch with contributions from former senior News Corp executives Tom Mockridge and Mark Day plus comments from former Guardian editor Alan Rusbridger. The episode did 629,000.

Ask The Doctor reported on research into cancer-fighting super cells for its audience of 394,000.

Part two of Barrenjoey Road followed on the mystery of the disappearance of Trudie Adams. After launching on 409,000, the second of three episodes did 413,000.


The final episode of Michael Portillo’s Abandoned Britain did 389,000 after 272,000 last week. It was all set to be the channel’s most-watched program in week 44 until the Freddie Mercury doco last Saturday torched that statistic as 299,000 tuned in.

Insight then did 236,000.

Week 45 TV: Tuesday
ABC Seven Nine 10 SBS
ABC 11.8% 7 24.0% 9 16.2% 10  11.8% SBS One 5.9%
ABC 2 2.7% 7TWO 2.8% GO! 5.0% 10 Peach 3.0% VICELAND 1.6%
ABC ME 0.9% 7mate 3.8% GEM 2.3% 10 Boss 1.7% Food Net 0.8%
ABC NEWS 1.6% 7flix 2.1% 9Life 2.0%     NITV 0.1%
TOTAL 16.9%   32.7%   25.5%   16.5%   8.4%
ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 10.9% 7 22.2% 9 11.5% WIN 12.2% SBS One 4.8%
ABC 2 3.3% 7TWO 4.4% GO! 5.9% ONE 2.8% VICELAND 1.5%
ABC ME 1.4% 7mate 5.9% GEM 4.7% ELEVEN 1.9% Food Net 1.1%
ABC NEWS 1.6% 7flix 0.9% 9Life 1.9% Sky News  on WIN 1.0% NITV 0.2%
TOTAL 17.2%   33.4%   24.0%   17.9%   7.4%


85.5% 14.5%


  1. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 1,836,000
  2. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 1,439,000
  3. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 1,241,000
  4. Seven News Seven 1,075,000
  5. Seven News / Today Tonight Seven 1,037,000
  6. Nine News Nine 889,000
  7. Nine News 6:30 Nine 887,000
  8. Bride & Prejudice – The Forbidden Weddings Seven 744,000
  9. ABC News ABC 719,000
  10. A Current Affair Nine 717,000
  11. The 2018 Melbourne Cup Carnival: Melbourne Cup-Late Seven 717,000
  12. The Good Doctor Seven 678,000
  13. Home And Away Seven 640,000
  14. 7.30 ABC 629,000
  15. The Chase Australia Seven 617,000
  16. The 2018 Melbourne Cup Carnival: Melbourne Cup-Early Seven 581,000
  17. Ambulance Australia 10 520,000
  18. Hot Seat Nine 487,000
  19. The Project 7pm 10 481,000
  20. Barrenjoey Road ABC 413,000
Demo Top 5

16-39 Top Five

  1. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 340,000
  2. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 266,000
  3. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 223,000
  4. Bride & Prejudice – The Forbidden Weddings Seven 207,000
  5. The Good Doctor Seven 149,000


18-49 Top Five

  1. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 549,000
  2. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 450,000
  3. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 363,000
  4. Bride & Prejudice – The Forbidden Weddings Seven 335,000
  5. The Good Doctor Seven 255,000


25-54 Top Five

  1. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 597,000
  2. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 479,000
  3. The 2018 Melbourne Cup Carnival: Melbourne Cup Seven 397,000
  4. Bride & Prejudice – The Forbidden Weddings Seven 373,000
  5. Seven News Seven 306,000
TUESDAY Multichannel
  1. The Big Bang Theory Tx2 9GO! 209,000
  2. Hercules 9GO! 184,000
  3. Bluey AM ABCKIDS/COMEDY 173,000
  4. The Big Bang Theory Tx1 9GO! 169,000
  5. Highway Patrol-Ep.2 Pm 7mate 168,000
  6. Peppa Pig AM ABCKIDS/COMEDY 145,000
  7. Outback Opal Hunters PM 7mate 143,000
  8. Highway Patrol PM 7mate 139,000
  9. Octonauts ABCKIDS/COMEDY 138,000
  10. Waffle The Wonder Dog PM ABCKIDS/COMEDY 135,000
  11. Peppa Pig PM ABCKIDS/COMEDY 133,000
  12. Peter Rabbit ABCKIDS/COMEDY 133,000
  13. New Tricks 9Gem 132,000
  14. Seinfeld-Ep.2 Pm 7flix 131,000
  15. Wanda And The Alien PM ABCKIDS/COMEDY 130,000
  16. Hey Duggee AM ABCKIDS/COMEDY 128,000
  17. Becca’s Bunch PM ABCKIDS/COMEDY 127,000
  18. Floogals AM ABCKIDS/COMEDY 127,000
  19. Rusty Rivets PM ABCKIDS/COMEDY 125,000
  20. Sarah And Duck AM ABCKIDS/COMEDY 124,000
TUESDAY Subscription TV
  1. Paul Murray Live Sky News Live 72,000
  2. Jones & Co Sky News Live 69,000
  3. Live: Melbourne Cup Sky Racing 61,000
  4. Live: Back Page FOX SPORTS 50 3 55,000
  5. The Battle Of The River Plate FOX Classics 49,000
  6. Live: Sky Racing 1 Raceday Sky Racing 48,000
  7. The Bolt Report Sky News Live 47,000
  8. Live: Sky Racing 1 Raceday Sky Racing 47,000
  9. Criminal Minds TVH!TS 44,000
  10. The Simpsons FOX8 42,000
  11. The Simpsons FOX8 39,000
  12. NCIS TVH!TS 38,000
  13. PML Overtime Sky News Live 37,000
  14. Family Guy FOX8 36,000
  15. Peppa Pig Nick Jr. 35,000
  16. Alvinnn!!! And The Chipmunks Nick Jr. 35,000
  17. Selling Houses Australia LifeStyle Channel 34,000
  18. Peppa Pig Nick Jr. 34,000
  19. Seinfeld 111 33,000
  20. Blaze And The Monster Machines Nick Jr. 33,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

The other US election day: News Corp shareholders re-elect Murdochs

News Corp executive chairman Rupert Murdoch addressed shareholders briefly at the News Corp annual general meeting held in New York on Tuesday November 6.

The AGM saw shareholders vote to re-elect all 11 News Corp board members.

Murdoch called the past 12 months another successful year for the company. He mentioned the transition to digital sales revenues from the company’s news brands, which fed a public appetite for quality news.

Murdoch then introduced News Corp CEO Robert Thomson, who gave a little more detail on the blend of revenues, which its brands now attract.

Thomson also talked about the combined Foxtel and Fox Sports and its new management team. “Formerly almost half of the News Corp revenues came from advertising. Today subscription and other non-advertising revenues exceeded 70% giving News Corp a healthy foundation for growth and a deeper relationship with customers.”

Thomson highlighted the successful subscription strategies at The Wall Street Journal, The Australian, The Times and The Sunday Times where digital subscriptions are now more than half the subscription base.

Thomson also mentioned real estate services remain the fastest growing sector in the company and he briefly referenced book publishing and Storyful.

“At the close of this fiscal year, five years since the rebirth of the company, we are proud to honour the traditions of News Corp and look forward with confidence to the future.”

Including the vote for the re-election of directors, the whole AGM lasted just over 20 minutes.

Three shareholders asked questions. As to the future of print, Rupert Murdoch said he didn’t foresee a time when News Corp would stop printing newspapers. It might happen he suggested, but it is a long way off. As to future acquisitions, Rupert Murdoch said they were always on the lookout for acquisitions of assets that would be beneficial, “but [there is] nothing of an enormous nature” on the horizon.

AWGACS, AWG and Screenrights settle dispute, but won’t talk about it

The Australian Writers’ Guild Authorship Collecting Society (AWGACS), Australian Writers’ Guild and Screenrights have settled their Federal Court dispute.

The three organisations have entered into a settlement agreement, which will see them working together for the benefit of scriptwriters and the industry as a whole.

AWGACS, AWG and Screenrights said they looked forward to working together to ensure that the interests of local and international scriptwriters are protected and all rights holders are paid their entitlements equitably, efficiently and accurately.

The terms of the settlement are confidential and no party will be providing any further public comment on its contents.

In 2016 Australian scriptwriters launched a multimillion-dollar legal case against Screenrights, the organisation the Australian Government authorises to collect royalties in the film and television industry.

The case was filed in the Federal Court of Australia by the 2,600-member Australian Writers’ Guild and the AWG Authorship Collecting Society on March 3 that year.

Scriptwriters alleged that instead of protecting them, Screenrights, which was established in 1990 to collect and distribute royalties paid by educational and other users of Australian films and TV programs, may have misdirected possibly tens of millions of dollars in royalties that should have been paid to writers over the past two decades.

The Writers’ Guild president, Oscar-nominated writer Jan Sardi, said at the time scriptwriters were forced to take legal action through their representative industry bodies after years of negotiation and attempts to resolve the matter got them nowhere. “This case is about fairness,” said Sardi. “It’s about scriptwriters – who are at the very centre of our film and TV industry – being treated fairly and getting the royalties that they are rightfully entitled to.”

AWG past president Tim Pye, who has written some of Australia’s most popular and critically acclaimed television programs including Sea Change and Love Child, said Screenrights was set up to reward creators but was not doing so fairly.

See also: Content copyright holders got $44m from Screenrights in 2017/18

Staff anger after revelation ABC executives paid themselves bonuses

The ABC has become a “powder keg”, with journalists across the country reporting unprecedented levels of anger over the revelation the public broadcaster’s 157 executives had rewarded themselves with $2 million in bonuses, report The Australian’s Deborah Cornwall and Lilly Vitorovich.

The ABC house committee – the journalists’ union representatives – will hold an urgent meeting today to consider possible industrial action over what it says is poor management.

Katelin McInerney, the Sydney house committee representative for the Media Arts and Entertainment Alliance, said workers were suffering daily from “chronic staff shortages” following a series of redundancy programs.

“Whole programs and news bulletins are being abandoned daily because we don’t have enough staff to fill the shifts,” McInerney said. “Our message is that staff deserve better leadership than executives giving themselves generous bonuses when news and content staff are struggling to fill shifts.”

[Read the original]

News Brands

Judge rejects Daily Telegraph’s bid to call ‘Witness X’ in Rush trial

A woman dubbed “Witness X” who has made allegations of a sexual nature against Geoffrey Rush will not be permitted to give evidence in support of The Daily Telegraph in a defamation case brought against it by the Oscar-winning actor after a judge rejected the newspaper’s eleventh-hour bid to amend its defence, reports Fairfax Media’s Michaela Whitbourn.

Federal Court Justice Michael Wigney ruled on Tuesday that he would not allow the prospective new witness to give evidence in the high-stakes trial, which has run for 12 days and is expected to conclude by the end of the week.

Justice Wigney said the evidence of the witness, known as “Witness X” because Rush’s lawyers successfully applied for an interim non-publication order over her identity and the details of her proposed evidence, related to Rush’s alleged conduct during a theatre production that is not at the centre of the case.

The parties will start delivering their closing addresses to Justice Wigney today.

[Read the original]


Stan acquires new Jackie Weaver & Ben Kingsley drama Our Lady, LTD

Streaming platform Stan has announced that modern noir drama series Our Lady, LTD will premiere on Stan in 2019. 

The 10-episode series, which will star Australians Jacki Weaver (Silver Linings Playbook, also featuring in the forthcoming Stan original series Bloom) and Damon Herriman (forthcoming Once Upon A Time In Hollywood, Stan original series No Activity) alongside Ben Kingsley, Jimmi Simpson, Chris Conrad and Luis Guzman, has commenced production in Santa Fe, New Mexico.

The series, produced by MGM Television, is set to premiere on Stan in 2019 as part of its multiyear partnership with MGM.

Our Lady, LTD follows James (Simpson), a young grifter, as he attempts to prey upon Pastor Byron Brown (Kingsley), who turns out to be far more dangerous than he suspects. The pastor and his wife Lillian (Weaver) – known to their parishioners as Pa and Ma – have used religion to bilk hundreds of innocent people out of their life savings.

Herriman will play Paul Allen Brown, the wayward son of Pa and Ma, and architect of a scheme to fleece his own parents out of millions with partner James (Simpson).

Our Lady, LTD comes exclusively to Stan as part of its multi-year partnership with MGM. Other MGM Television dramas currently steaming on Stan include The Truth About The Harry Quebert Affair, Condor and Get Shorty.

Nick Cummins admits he didn’t enjoy his time on The Bachelor

Nick “Honey Badger” Cummins has no regrets about his stint on The Bachelor despite sparking national outcry when the former rugby player didn’t choose a winner, reports News Corp’s Jonathon Moran.

“I don’t regret it,” Cummins told Confidential.

“I didn’t enjoy it a great deal but I don’t regret it because I learnt a lot.”

The 31-year-old former rugby player disappointed loyal fans in the final episode when, after weeks of courting dozens of women, he opted to stay single.

As for the future, and specifically his love life, Cummins said: “My love life is very low key, I am a bit gun shy, mate, I am just hiding out.”

[Read the original]

Hard Quiz inundated with contestants (and ratings), thanks Gogglebox

ABC’s Hard Quiz continues to score in the ratings, now winning its timeslot and, according to producer Charlie Pickering, there is a long conga line of people wanting to face off with host Tom Gleeson.

“The ratings for Hard Quiz are – I will say entirely deserved – but are great,” he told TV Tonight.

“Tom Gleeson and I were just saying how great it is that you feel like an audience is still finding the show. It keeps going up and word of mouth is still working, in season three. It is still adding audience.”

Pickering also credits Gogglebox families for a free plug.

Gogglebox has been good to us doing The Weekly and Hard Quiz this year. At times it feels like a five-minute ad for your show on another network. I couldn’t thank them enough!” he continued.

[Read the original]

Sports Media

FFA chair hopeful Craig Foster outlines vision for Australian football

Craig Foster has become the first Football Federation Australia board candidate to publicly outline their platform for election, releasing a 4,000-word digital manifesto that explains how his “football acumen” can help drive the sport forward, reports Fairfax Media’s Vince Rugari.

Foster launched a website,, on Tuesday which articulates his comprehensive vision for the game and what he believes he can bring to a new-look FFA board.

He has also promised to share in the coming days a “broader plan” which has been developed in conjunction with Professional Footballers Australia, the union which put him and Heather Reid forward as nominees.

A former Socceroo and a longtime pundit for SBS, Foster is one of 12 contenders for election to the FFA board at its annual general meeting on November 19 and is also in the running to replace the outgoing Steven Lowy as chairman.

[Read the original]

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