Thursday September 10, 2020

Podcast Week: New Sarah Grynberg series and book, SpokenLayer arrives

By James Manning

• Rachel Corbett’s insights, What’s next for Adam Lang and Russell Tate

Podcast insights from Rachel Corbett

Earlier this week Nova Entertainment revealed it had appointed Rachel Corbett as new head of podcasts and digital entertainment.

See also:
After split with Acast, Nova Entertainment signs new podcast A team

In addition to what Corbett told Mediaweek about her new role on Tuesday, we also asked her about what will happen to her PodSchool training business.

Corbett said she has spent many hours working on PodSchool since its 2016 launch and she’s not about to let it die. One of the reasons she left Mamamia was to devote some more time to PodSchool. “It’s such an important thing for me. I am looking to hire some people to help with PodSchool while I look after Nova,” she told Mediaweek.

“With PodSchool it’s always a cool feeling when I hear from someone that they have actually launched a podcast.”

Corbett has also been consulting, and hosting, a Google podcast series called Rethink. Now three episodes in since its July launch, Corbett will wind up the series before she starts with Nova. Guests on the series so far have included Ashley Chang, head of culture and trends at YouTube, APAC, Simon Joyce, CEO and founder at Emotive, and YouTube creator Marion Grasby.

Listen to Rethink here.

While Corbett has co-hosted a range of different podcasts during her audio journey, her deal with Nova Entertainment doesn’t call for her to be part of the talent. “I would never say I will not host another show in case the right opportunity presents itself. If we created a show and it made sense for me to host it then the opportunity is there. It will be more likely though I will be behind the scenes getting other people to host shows.

Corbett doesn’t have a weekly schedule of podcasts she listens to. “I have a very eclectic mix of shows that I love,” she explained to Mediaweek. “I am always listening to new and different things. I don’t have one genre I am obsessed with as I move from one to another. I also like things that don’t fit in a particular genre. I am just a sucker for a good idea. I’ll listen to anything,” she admitted.

When asked about tips for squeezing in as many podcasts as possible each week, Corbett said: “Podcasting has become such a big thing in part because it is all about the multitask. I always listen when I am walking, when I go to the shops, when I drive in the car. Whenever there is a moment that could be filled with some noise, I do podcasts. There is also nothing wrong with consuming the content in bits and finishing it whenever you can. They are my secrets. I listen to a lot of shows and I feel like I don’t have a lot of time.

Sarah Grynberg: New book, series and meets ‘Everything is F*cked’ author

Prolific PodcastOne host Sarah Grynberg thought she would be wrapping up season four of her Life of Greatness series about now. However the recent episodes have generated her most downloads ever. With the help of some extra guests, including a new recording this week with author Mark Manson, she is extending the season.

But that’s not her only news – she has a spin-off series of short episodes launching on PodcastOne where she shares learnings across four seasons of interviews. And – major publisher alert if you are reading this – Grynberg has also published an e-book called Finding Greatness: Your Life Guide.

“Mark Manson has an amazing way of seeing the world and it was awesome speaking with him,” Grynberg told Mediaweek. “He was very frank about his upbringing, talking about his childhood in Texas and his parents. Hearing his life story gives us a better understanding of who Mark is. He talked about how he thought at the age of 32 he had achieved everything he wanted to in life and that led him to be really depressed.”

Grynberg told Mediaweek how critical it is for her to be fully prepared for every interview. No surprise that many of her guests stress she is one of the best interviews they have ever done, after a talk full of insightful questions. (Something Manson comments on during his interview too.) “I will never interview anybody where I don’t know their work. I have also learnt much from my years as a radio and podcast producer listening to other people do interviews.

The Life of Greatness season started with Hughesy and the diverse guest list has also included Rabbi Laibl Wolf and now Manson.

Three weeks ago Grynberg released Finding Greatness as an e-book. “The idea is to allow people to achieve their own greatness via very easy tips and advice I have learnt during my own journey.”

Sounds like something that deserves a major publisher to jump on board to share to a bigger audience. Also coinciding with the book is a new series of short-form podcasts from Grynberg called Unlock the Greatness Within. “Every Friday we will publish five-minute episodes with me talking about self-improvement and wellness topics. Subjects include choosing love over fear, kindness and I also share my daily routine and habits you can adopt to lead a great life.”

Listen to a Life of Greatness here.

Media trio spread Fear and Greed

Fear and Greed is an imaginatively titled daily business podcast that aims to set the listener up for a successful day and is building a following after its launch in May this year. Every weekday morning, business news is summarised in less than 20 minutes from economist and former Fairfax Media executive and editor Sean Aylmer. After editing The Sydney Morning Herald in 2012, Aylmer moved on to be Fairfax editorial director across its metro dailies for over four years.

The new podcast promises to deliver its business content in less than 20 minutes and new episodes are published before 6.30am daily and there is a special weekend episode too.

In addition to host Aylmer, the podcast is produced by former head of content for Macquarie Media Michael Thompson. Head of operations for the podcast business is former Macquarie Media CEO Adam Lang.

The podcast industry in Australia is ripe with talented former Macquarie Media executives. One of the pioneers in the space here is former Macquarie Media chief Rob Loewenthal who founded Whooshkaa.

See also our separate item this week on changes at Talent Corp too.

Tomorrow in Mediaweek: Adam Lang on his new audio adventure.

 Listen to Fear and Greed here.

SpokenLayer partners with SCA for Australian audio network

SpokenLayer country manager ANZ Michael Richardson

SpokenLayer has announced its expansion into Australia with the launch of SpokenLayer Australia in partnership with SCA.

SpokenLayer is the leading US provider of short form audio content for voice assistants, smart speakers and podcast platforms. The company specialises in the creation, distribution and monetisation of short form audio content in partnership with publishers and brands.

The end-to-end solution turns text into human voiced audio which is then distributed to Google Home, Amazon Alexa, Apple Podcasts, Spotify and a number of other platforms.

SCA CEO Grant Blackley said: “We’re excited to partner with SpokenLayer as it enters the Australian market and SCA has a depth of professional voices across Australia. Audio is an incredibly innovative medium, and with smart speaker ownership growing and Australians spending more time at home, we’re seeing demand for text to voice grow dramatically. We see these text-to-voice briefings as complementary to our existing assets in podcasting and radio streaming giving advertisers access to a highly engaged and growing digital audience.”

SpokenLayer recently launched daily news briefings for five publications as part of a new partnership with Australian Community Media (ACM). Led by The Canberra Times, the ACM partnership will also see SpokenLayer producing and distributing daily briefings for The Ballart Courier, The Launceston Examiner, The Border Mail and The Illawarra Mercury.

SpokenLayer already partners with leading US publishers such as Hearst, Time and Condé Nast, producing content for more than 200 titles including Techcrunch, Time’s The Brief, The Economist and The Los Angeles Times. The ACM titles will add to its growing Australian roster which includes a daily gaming news update from leading gaming publisher Press Start and the Coronavirus Australia Daily Update.

SpokenLayer country manager ANZ Michael Richardson (pictured) said: “There’s a real appetite from our smart speaker partners for human voiced short from audio content. With consumption exploding in recent months now is the right time for companies to build their audience in audio. Our partnership with SCA will help drive this growth.”

Russell Tate now chairing Talent Corp

Podcast Week wrote about the new Steve Price podcast On the Record late last month. The series is one of the offerings from the new audio business Talent Corp launched by former 2GB sales boss Mark Noakes in partnership with former 2GB colleagues Ruth Thompson, Ross Greenwood and Mike O’Regan. Greenwood also hosts a Talent Corp podcast The Money Minutes and the series is being hosted on the Whooshkaa platform.

See also:
Steve Price On the Record

Since we published that story we have an update on the team running Talent Corp. Noakes and his colleagues have found room for one more Macquarie Media colleague. Former Macquarie Media executive chairman Russell Tate (pictured) has come on board as chairman of Talent Corp.

Radio host tells of his battle with testicular cancer

The second season of Podshape’s This is Me podcast features former radio announcer Craig Evans (pictured with his family) talking about the horror of being told he had testicular cancer.

Evans co-hosted the Craig & Mandy breakfast show on the NSW Central Coast for over three years back in 2012. He also worked as a weekend announcer more recently for a number of years at Nova 100 in Melbourne.

Evans is working as a paralegal and is studying to be a lawyer. Just five weeks ago he learnt about his medical diagnosis that saw doctors tell him they would have to remove one of his testicles to save his life.

“I was doing burpees at the gym when I noticed one of my plums was bigger than it should be, I thought it was weird but I didn’t worry about it,” said Evans. “I told my girlfriend and she said go and get it checked out. Within days I was booked in to have it removed.”

Evans is a new father and this news shocked him, but at the same time he is positive that it was caught in time. In the first episode of the new season of This is Me, Evans gives a first-hand account of his life changing moment.

Podshape founder, and former Nova colleague of Evans, Jay Walkerden said: “I’ve known Craig for a number of years and he was always a positive and funny bloke with the world at his feet. When we heard of his story we wanted to make sure we could help share it and encourage other young blokes to give themselves a check.”

Listen to This is Me here.

Jim Wilson on not re-inventing the wheel on 2GB Drive

By Trent Thomas

The retirement of 2GB staple Alan Jones set off a game of musical chairs at 2GB with drive host Ben Fordham moving up the schedule to take over the 2GB breakfast show. This saw Seven’s senior sports journalist and TV presenter Jim Wilson take the vacant seat of 2GB’s drive program.

Wilson isn’t a radio rookie having appeared across many of Nine’s radio stations for the last two decades. He spoke to Mediaweek about what to expect from his new show, and what it’s like launching a major radio show during a pandemic.

After joining Seven in 1992, Wilson said that it was always going to take a lot for him to want to change employers.

“I am 52 and have a lot of my work life in front of me. I have always enjoyed the immediacy and intimacy of radio and the variety of doing a show like drive was a major factor of going down this path.

“I feel like I have come home. I started with Nine in the mid-’80s and I have contributed a lot to a variety of different radio stations over the years. It was not a spur of the moment decision – going back a number of years I have always had a desire to do more radio.”

On his first broadcast, Wilson delivered a fast-paced program with a guest list including Prime Minister Scott Morrison, NSW Premier Gladys Berejiklian, ARL Commission Chairman Peter V’landys, and former Prime Minister Julia Gillard.

However, he said the important thing was to not rely on name power but to provide a show that provided listeners value for money.

“It is a marathon and not a case of having heavy-hitting big names on day one, you need to consistently deliver each day.

“The big thing that I have learnt over the last 30 years is that you need to inform the listener and have some fun along the way as well.”

While Coldplay was swapped out for INXS’s New Sensation as the theme song Wilson said that not a lot needed changing for the show.

“Ben had a great formula and I was not coming in to re-invent the wheel. He is enthusiastic and has a great energy about him and I am sort of cut from the same cloth. We are a different sort of presenters, but the bottom line is we have the same passion.

“Ben showed on his program that you have to be genuine, compassionate and empathetic, and I was brought up to be that way by my mother as well.”

One thing that listeners should expect more of from Wilson’s edition of 2GB drive is the coverage of topics that are near and dear to his heart.

“Mental health right now needs to be at the top of priorities along with getting people jobs, keeping people safe, and finding a vaccine. There is a lot of people struggling and it will be a regular thing on the program whether it be mental health or research, we want to make a difference.”

Wilson has launched his show in the midst of the COVID-19 pandemic which has caused upheaval in every facet of life including the media industry. Wilson said that due to the news cycle being generated by this he wanted to jump in the hot seat as soon as possible.

“I left Seven and I only had a couple of days off, and I thought I want to get into this. While it is a terrible thing that was evolving throughout our country it is a huge news story with so many different angles to it. I thought now is as good a time as ever to start.”

Podcast Ranker August 2020: Nine’s Please Explain highest new entry

• Schwartz Media’s 7am now highest-ranked daily podcast, Life Uncut big mover

Seven new entities appear in the Top 100 Podcast Ranker this reporting period, including Please Explain (Nine Publishing), Naked City (Nine Publishing), and The Night Driver (News Corp Australia). Stuff You Should Know (ARN/iHeartMedia) remained in the #1 spot as the most downloaded podcast in the country in August.

As for the All-Australian Top 100, 14 new entities appear this reporting period, including Fear and Greed (Fear and Greed), Six Tackles with Gus (Nine Digital), The Babble with Nat Bass & Matty J (Nova), and The Queensland Briefing (SCA-Triple M). Casefile True Crime (Audioboom) remained the #1 spot as the most downloaded podcast in the country.

Total downloads of all shows by all participating publishers in the month of August is 46.7m.

Participating publishers in the Australian Ranker include ARN/iHeartMedia, Southern Cross Austereo, News Corp Australia, Audioboom, Stitcher, Wondery, Nova, Nine, SEN / Crocmedia, Schwartz Media, TOFOP Productions, Kinderling Kids Radio, Australian Radio Network, Wavelength Creative, NBC News, West Australian Newspapers, and Fear and Greed. Additionally, as of the August 2020 Australian Podcast Ranker, Nine Radio has been expanded to include podcasts from Nine’s Digital and Publishing divisions.


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James Warburton reunited with long-time comms advisor Neil Shoebridge

Seven West Media has appointed Shoebridge Knowles Media Group (SKMG) to “define and drive the group’s corporate communications and publicity strategies” working alongside most of SWM’s existing team.

SKMG, a strategic communications consultancy established in May 2018 by partners Neil Shoebridge and Andrew Knowles, will commence working for SWM later this year.

SWM managing director and CEO James Warburton said: “We are delighted to announce our partnership with SKMG. Having worked closely together with Neil and Andrew over a number of years, we know that their vast experience, understanding and enthusiasm for our industry will make a big difference to our business.”

Warburton and Shoebridge worked together at Network 10 during Warburton’s reign as chief executive in 2012. Shoebridge stayed on at 10 after Warburton departed. During his time at 10, Shoebridge launched his SKMG consultancy, moving from a staff member to a contracted consultant. The new consultancy was hired by Warburton during his transformation of APN Outdoor before the busines was sold.

There was much speculation that Shoebridge would join Warburton at Seven 12 months ago, especially when interim Seven head of corporate affairs Stephen Browning departed for a new role at Orica.

But Shoebridge and Knowles honoured their contract at Network 10 and as recently as last week were at work behind the scenes helping promote the business via highlighting how it was performing in key metrics against Seven and Nine. It is believed SKMG needs to sit out a non-compete period before it can start work at Seven in early November.

SWM chief marketing officer Charlotte Valente said: “SKMG will play crucial role as we continue to transform our television, newspaper and digital businesses, and pursue our audience-first content-led growth strategy. Their combined strengths will ensure we establish the right structure, strategies and processes to supercharge our team and realise our transformation at pace.”

Shoebridge said: “With strong and successful brands across television, publishing and digital, SWM is one of Australia’s best and smartest content companies and a business with enormous potential. We are honoured to join the SWM team and be part of the transformation of the group and its future success.”

Knowles added: “When Neil and I launched SKMG, James and Charlotte were our first clients [at APN Outdoor]. Between the success we’ve enjoyed with them in the past, the privilege to work with the rest of SWM’s well-regarded leadership team and the opportunity to continue building one of Australia’s most venerable media groups, this partnership just makes sense. We can’t wait to get to work.”

The arrival of Shoebridge and Knowles at Seven means that Julia Lefort will be stepping down this week as Seven’s director of corporate affairs & publicity after seven months. Valente commented: “Julia been a tremendous influence across our team and business and is to be commended for her tenacity and professionalism during her time with us. We wholeheartedly support her as she evaluates her next opportunity.”

Manon Pietra and Chloe Hooper promoted to new roles within PHD

PHD has announced two promotions within its Australia team: Manon Pietra will now have regional oversight as the lead for the agency’s people & development community, while Chloe Hooper will co-lead the growth community with Garth Farrar, head of business development, APAC.

“These are fantastic achievements for Manon and Chloe and is testament to the incredible work that they’ve been doing across Australia, and more recently Asia-Pacific,” said James Hawkins, CEO of PHD APAC. “As we continue PHD’s ambitious growth plans, I am excited to have both of them drive operational excellence as we make the leap in our evolution as a network,” he added.

As lead for the people & development community, Pietra will oversee the talent and development across the region including strategic recruitment, talent management and learning and development. She joined PHD Australia in 2015 and has been instrumental in supporting PHD’s growth by developing the people and development offering, including training programs, recognition initiatives, health and wellbeing and most recently, achieving recognition for PHD as the Employer of Choice at the Australian Business Awards hosted by the Australian HR Institute.

Chloe Hooper

As co-lead for the growth community, Hooper will oversee the growth and marketing initiatives for the region. She joined PHD Australia in 2015 and has since helped to build the PHD brand in the market, winning Agency of the Year twice and the AFR’s most innovative company accolade. During her five-year tenure, Hooper has helped to grow the PHD business in Australia and has been instrumental in winning global and regional clients including CUB, Unilever, 7-Eleven and Volkswagen Group.

Pietra commented, “I am really excited to work closely with our regional network and to make the leap towards a better-connected talent strategy, enabling our people with support and more opportunities to thrive at PHD. Our APAC region is incredibly dynamic, and I look forward to lending my expertise to improve the way we hire, develop and grow our people.”

Hooper commented, “In a pre-lock down world, I had the pleasure of visiting some of the SEA markets and the people, alongside the creative, originating from these markets is best-in-class. I am excited for the opportunity to accelerate their fame and help build their already impressive client portfolios. As a strong believer in the importance of celebrating achievements through the power of marketing, I look forward to making the leap with the markets to further their brand and accelerated growth.”

The appointments after global and regional client wins including Diageo, Bayer Digital and Spotlight Retail. PHD counts Volkswagen Group, Diageo, HSBC and Singapore Airlines amongst its global client base.

Both roles will continue reporting to Mark Jarrett, CEO at PHD Australia, and operate out of Sydney, Australia.

The PHD network is part of the Omnicom Media Group.

Top photo: Manon Pietra

OzTAM introduces co-viewing on connected TVs to VPM reporting service

OzTAM has introduced connected TV (CTV) co-viewing* data to its Video Player Measurement (VPM) Report.

The enhancement evolves the VPM service from a 1:1 people-to-device measure for broadcaster video on demand (BVOD) to reflect that people often watch BVOD content together on a CTV.

Co-viewing expands on the demographic profiles that OzTAM introduced to the VPM service in early 2019 and is an important component of VOZ, Australia’s forthcoming all-screen, cross-platform planning and reporting database.

CTV viewing accounts for approximately 50 per cent of BVOD consumption, and up to 95 per cent of that occurs with one, two or three people watching.

Accordingly, the introduction of co-viewing data reveals an additional 20-25 per cent of BVOD viewing that was not previously reported (see ‘Fast Facts’, below).

OzTAM CEO Doug Peiffer said: “We know from our technology, the robust OzTAM panel and our demographic modelling that many people watch TV together on the biggest and best screen in the home.

“Increasingly, that’s a connected TV, as 48 per cent of Australian households now have at least one.

“VPM co-viewing enables us to report that shared BVOD consumption, taking us beyond a 1:1 people-to-device ratio to now model the size of overall BVOD viewership, and uncovering 20-25 per cent of the BVOD audience that until now was not reported.”

With co-viewing, a new people-based ‘BVOD Audience’ figure replaces the device-based ‘VPM Rating’ in the BVOD top program reports posted to OzTAM’s website.

Similarly, the ‘stream starts’ (device) metric has been replaced with ‘BVOD Reach’ (people count).

OzTAM’s VPM co-viewing and demographic models have been developed by Milton Data.

Peiffer added co-viewing is a key input to Australia’s forthcoming Total TV database, Virtual Australia (‘VOZ’).

Co-viewing provides a valuable new dimension to the BVOD audience, expanding on the VPM demographic profiles OzTAM introduced early last year and illustrating the overall size and reach of broadcast viewing across all devices that VOZ reveals,” Peiffer said.

Currently in the final stages of preparation for launch, Virtual Australia (or, ‘VOZ’) is the foundation of Australia’s new Total TV reporting standard, bringing together broadcast viewing on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM Report) to provide all-screen, cross-platform planning and reporting for Australia’s television industry.

OzTAM fast facts on co-viewing

• Co-viewing is defined as up to two additional viewers simultaneously watching BVOD on a connected TV (CTV) alongside the primary viewer.

• Co-viewing captures approximately 20-25% more BVOD minutes that until now were not measured and reported.

• For example, if the total number of BVOD minutes played across all individual devices in a 1-hour period is 1 million, co-viewing data shows that the people watching that content collectively consumed 1.2-1.25 million minutes.

• Approximately 50% of all BVOD viewing takes place on CTVs.

• Approximately 95% of viewing minutes on CTVs occur with 1, 2 or 3 people watching.

• Device primary users/owners comprise about 80-85% of all BVOD viewers for both total people and 25-54s.

• Although co-viewing on other devices (e.g. smartphones, tablets) occurs, such co-viewing is a small proportion of overall BVOD consumed and difficult to measure reliably.

• BVOD viewing accounts for approximately 4% of broadcaster TV content consumed (linear TV + BVOD minutes viewed).

• However, many programs attract a sizable portion of their overall audiences via BVOD, similar to the way in which certain shows substantially build on their Overnight linear TV ratings through time-shifted viewing.

• OzTAM’s VPM reporting service typically collects, on average, around 150 million minutes of participating broadcasters’ BVOD content a day.

• Approximately 30% is BVOD live and 70% BVOD video on demand (VOD).

• Over the same 24-hour period, Australians typically watch around 3.5 to 4 billion minutes of broadcast TV content through their television sets.

Source: OzTAM VPM, BVOD Live + VOD, January–August, 2020. Connected TV sets penetration based on combined OzTAM Metro and Regional TAM quarterly Establishment Survey, January–June, 2020.

About OzTAM’s VPM reporting service

OzTAM’s VPM reporting service captures minute-by-minute, census-level data on participating broadcasters’ TV content (BVOD live and BVOD VOD) played on devices such as connected TVs, desktops/laptops, tablets, smartphones and gaming consoles. Since launching in early 2016 those broadcasters are ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

About OzTAM

OzTAM is Australia’s official source of television audience measurement, covering free-to-air and subscription television in the five metropolitan markets (Sydney, Melbourne, Brisbane, Adelaide and Perth) and subscription television nationally. OzTAM ratings are the accepted metric by which Australian television is evaluated. The media industry uses OzTAM data to assist in program development, advertising planning, and to gauge the performance of television programs, networks and advertising campaigns. With 5,250 metropolitan homes and 2,120 national STV panel homes, OzTAM samples the actual viewing behaviour of more than 12,000 people 24/7/365, and Australia is the world’s largest per capita people metered market. OzTAM’s VPM Report provides Australia’s official figures for the audience viewing internet-delivered broadcast TV content (BVOD). OzTAM, Regional TAM and Nielsen are preparing to launch Virtual Australia (‘VOZ’), the foundation of Australia’s new Total TV reporting standard. VOZ brings together broadcast viewing on TV sets (OzTAM and Regional TAM TV ratings) and connected devices (OzTAM’s VPM Report, which measures BVOD) to provide all-screen, cross-platform planning and reporting for Australia’s television industry. More information at and

Photo: 10’s The Bachelor is currently the #1 overall ranked program on OzTAM VPM BVOD charts

SCA's live radio streaming reaches new highs with 1.5 million listeners

Southern Cross Austereo‘s (SCA) digital audio platforms have reached new highs with more people tuning into Hit and Triple M than ever before, recording a record 1.5 million* live radio streaming listeners during August, a jump of 88% year on year. 

SCA audiences are listening longer and more often, with 10 million listening hours, an increase of 46% year on year.   

Smart speaker listening continues to record extraordinary growth, reporting 2.2 million listening hours in August, up 95%* year on year, now accounting for almost a quarter (22%) of total listening. Smart speaker listening has an average session duration of 2 hours and 16 minutes^. 

PodcastOne Australia’s original podcasts have also reported record listening growth – rising 167% from March 1 to August 31**. 

Listening on demand, including live radio streaming across mobile, tablet and smart speakers, as well as radio podcast listening, has soared again in August: 

“Digital audio in all its facets continues to explode and SCA is at the forefront of this transformational market. Audiences are embracing all digital audio and we are seeing massive growth in new, addressable advertising inventory that provides audiences at scale. It’s a compelling new opportunity for advertisers and enhances the ability for agencies and advertisers to target campaigns,” SCA Chief Sales Officer, Brian Gallagher, said. 

“This includes, but is not limited to, weather and proximity targeting.  As we enter spring, clients want campaigns that activate with changes to the weather such as ‘Pollen Count’, or that target specific radius catchment areas or post codes to deliver hyper-personalised brand messages.   

“SCA’s significant mobile app audience also creates new opportunities for call to action for brands with our ShakeMe audio creative.  By developing a script to encourage the audience to ‘Shake your phone now’, the creative drives website traffic, app downloads or can even place a call to a brand’s customer service line.  Many of our clients in August saw the benefits with the new attributable audio creative generating high interaction rates with ad completion of more than 97%.” 


* Adswizz Audiometrix August 2019 v August 2020 
^ Omny Studio August 2019 vs August 2020 
** Omny Studio March to August 2020 

Lee Glendinning
ABC appoints Lee Glendinning to lead delivery of regional and local content

The Australian Broadcasting Corporation (ABC) has appointed former executive editor at The Guardian, Lee Glendinning, as the head of content curation & platforms in its regional & local division, to manage the delivery of content to metropolitan, regional and rural audiences.

In her new role, Glendinning will be responsible for ABC Regional & Local’s digital and social media output as well as managing content planning and operations, audio strategy and overseeing content quality.

Judith Whelan, director of Regional & Local, said: “Lee has experience in bringing the very best out of the editorial and content teams she has led – here in Australia and in the USA and Britain.  She will play an important part in helping us connect more deeply with Australian communities, particularly in our cities’ suburbs and in regional centres, which is central to us delivering on our 5-Year Plan.”

Glendinning said: “I’m so thrilled to be joining the ABC which has such an important role in keeping Australians connected to one another across the country — something which is more critical than ever right now.

“I’m passionate about how we tell the real stories of Australia. This is a wonderful opportunity to be a part of the team working to make sure we can reach readers, listeners and viewers in a way which matters to them, in the communities where they live, and the issues they care deeply about.”

TV ratings: Wednesday Week 37 2020

• Master bedroom week keeps The Block master of the timeslot
• Nine makes it four from four in primary and network share wins

Primetime News

Seven News 1,100,000/1,045,000
Nine News 1,032,000/992,000
ABC News 711,000
10 News First 382,000/250,000
SBS World News 183,000

Daily current affairs

A Current Affair 710,000
7.30 571,000
The Project 344,000/536,000
The Drum 193,000

Breakfast TV

Sunrise 285,000
Today 244,000
News Breakfast 198,000

Late night news

Nine News Late 168,000
The Latest 141,000
ABC Late News 119,000

Wednesday TV

Seven: The network closed the gap a little in network share, but Nine stayed well ahead in primary share. Home and Away was just short of 600,000 for the third episode of the week. An hour of Highway Patrol followed with two episodes on 440,000 and then 407,000. Seven then went with a midweek movie, 2015’s Kingsman: The Secret Service, with 346,000 watching.

Nine: Nine has won the first four nights of the week in primary and network share. A Current Affair started with an extraordinary fallout between a customer concerned about his father and a Jewish Care aged care facility. The episode did 710,000.

The Block was back after the Domain game show Block It In on Tuesday which is a bit of midweek filler for a sponsor between work on the master bedroom and walk-in-robe. The Wednesday episode featured Scott and Shelley travelling around the hosts to try and motivate the other teams to tackle the competition front runners Jimmy and Tam. The audience of 687,000 was up a little on last week’s 651,000.

Emergency then did a stronger 522,000 after 459,000 a week ago.

10: The Project started its hour on 344,000 and then climbed to 536,000 after 7pm. A busy episode covered the end of Keeping Up with the Kardashians and spoke to Mick Fanning and Kate Langbroek.

On the week’s first episode of The Bachelor Australia, virtual dating continued and Locky met five of the Bachelorette’s nearest and dearest via Skype, Juliette and Roxi’s relationship continued to suffer, and viewers were introduced to brand new Bachelorette, Bec.

With COVID-19 restrictions easing, host Osher announced that the women who receive a rose in the next Rose Ceremony can safely return to the mansion. He also invited Bella, Steph, Nicole and Roxi on a group date with Locky… and their loved ones.

At the rose ceremony, 23-year-old professional dancer Nicole was sent home. The audience of 549,000 was down marginally on 570,000 a week ago.

ABC: 7.30 featured a look at Facebook and its threat to stop people being able to share news in Australia. Reporter Michael Vincent managed to find one news executive, Hal Crawford, who wasn’t blaming tech giants for the failure of the commercial news model: “It absolutely is not the fault of Facebook and Google. What’s responsible is the internet, the modern world. That is what has destroyed the business models of commercial media.” The episode did 571,000.

Hard Quiz featured another four contestants with quirky subjects, including one with a passion for Leeds United. The episode was on 682,000 after 672,000 a week ago.

Episode six of Shaun Micallef’s Mad as Hell followed with 588,000 after 573,000 previously.

The second episode of a repeat of season four of Utopia was on 362,000.

Planet America is just 54 days out from the US election with 322,000 watching John Barron and Chas Licciardello.

SBS: Part 2 of Arabia with Levis on Wood keeps Tony Robinson out of the midweek timeslot with 184,000 watching.

Sydney’s Super Tunnel ended its four-episode season with 219,000 watching.

A late start for the Tour de France with 141,000.

Week 38 TV: Wednesday
ABC Seven Nine 10 SBS
ABC 13.6% 7 18.9% 9 20.7% 10  11.1% SBS One 6.5%
ABC KIDS/ ABC COMEDY 1.9% 7TWO 3.8% GO! 2.3% 10 Bold 4.5% VICELAND 1.5%
ABC ME 0.4% 7mate 3.2% GEM 2.2% 10 Peach 2.0% Food Net 0.7%
ABC NEWS 1.3% 7flix 1.8% 9Life 2.0%     NITV 0.1%
        9Rush 0.9%     SBS World Movies 0.7%
TOTAL 17.2%   27.7%   28.1%   17.6%   9.4%


ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 11.9% 7 20.2% 9 16.5% WIN 8.2% SBS One 5.1%
ABC KIDS/ ABC COMEDY 2.2% 7TWO 5.4% GO! 2.6% WIN Bold 5.5% VICELAND 2.2%
ABC ME 0.7% 7mate 3.2% GEM 5.0% WIN Peach 2.1% Food Net 0.7%
ABC NEWS 1.3% 7flix (Excl. Tas/WA) 1.9% 9Life 2.1% Sky News  on WIN 2.7% NITV 0.2%
                SBS Movies 0.7%
TOTAL 16.1%   30.8%   26.4%   18.6%   8.9%


86.6% 13.4%
Wednesday FTA
  1. Seven News Seven 1,100,000
  2. Seven News At 6.30 Seven 1,045,000
  3. Nine News Nine 1,032,000
  4. Nine News 6:30 Nine 992,000
  5. ABC News ABC 711,000
  6. A Current Affair Nine 710,000
  7. The Block Nine 687,000
  8. Hard Quiz S5 ABC 682,000
  9. The Chase Australia Seven 633,000
  10. Home And Away Seven 592,000
  11. Shaun Micallef’s Mad As Hell S12 ABC 588,000
  12. 7.30 ABC 571,000
  13. The Bachelor Australia10 549,000
  14. The Project 7pm 10 536,000
  15. Emergency Nine 522,000
  16. Hot Seat Nine 497,000
  17. Highway Patrol (R) Seven 440,000
  18. Highway Patrol Ep.2 (R) Seven 407,000
  19. The Chase Australia 5pm Seven 397,000
  20. 10 News First 10 382,000
Demo Top 5

16 – 39

  1. The Bachelor Australia 10 177,000
  2. The Block Nine 172,000
  3. Nine News 6:30 Nine 149,000
  4. Nine News Nine 132,000
  5. Emergency Nine 129,000


18 – 49

  1. The Block Nine 300,000
  2. The Bachelor Australia 10 290,000
  3. Nine News 6:30 Nine 263,000
  4. Nine News Nine 252,000
  5. Seven News Seven 242,000


25 – 54

  1. The Block Nine 338,000
  2. Nine News 6:30 Nine 309,000
  3. The Bachelor Australia 10 303,000
  4. Nine News Nine 301,000
  5. Seven News At 6.30 Seven 301,000
Wednesday Multichannel
  1. NCIS (R) 10 Bold 216,000
  2. The Coroner PM 7TWO 159,000
  3. NCIS: Los Angeles (R) 10 Bold 147,000
  4. Bluey AM ABCKIDS/COMEDY 135,000
  5. NCIS: Los Angeles Ep 2 (R) 10 Bold 123,000
  6. Peppa Pig PM ABCKIDS/COMEDY 116,000
  7. Lewis PM 7TWO 114,000
  8. Noddy Toyland Detective PM ABCKIDS/COMEDY 109,000
  9. ABC News Mornings AM ABC NEWS 108,000
  10. Neighbours 10 Peach 107,000
  11. Octonauts PM ABCKIDS/COMEDY 106,000
  12. Bluey ABCKIDS/COMEDY 105,000
  13. Love Monster ABCKIDS/COMEDY 100,000
  14. Peter Rabbit PM ABCKIDS/COMEDY 100,000
  15. ABC News At Noon PM ABC NEWS 99,000
  16. School Of Roars ABCKIDS/COMEDY 98,000
  17. Bargain Hunt PM 7TWO 98,000
  18. Rusty Rivets ABCKIDS/COMEDY 98,000
  19. Floogals AM ABCKIDS/COMEDY 97,000
  20. Bondi Rescue Ep 2 (R) 10 Bold 96,000
Wednesday STV
  1. Gogglebox Australia Lifestyle Channel 172,000
  2. Live: AFL Brisbane V Gold Coast FOX FOOTY 148,000
  3. The Bolt Report Sky News Live 79,000
  4. Paul Murray Live Sky News Live 71,000
  5. Alan Jones Sky News Live 69,000
  6. Live: AFL Post Game FOX FOOTY 69,000
  7. Credlin Sky News Live 67,000
  8. Selling Houses Australia Lifestyle Channel 47,000
  9. PML Later Sky News Live 46,000
  10. The Windsors: Inside The Royal Dynasty UKTV 38,000
  11. The Kenny Report Sky News Live 38,000
  12. Live: NRL 360 FOX LEAGUE 37,000
  13. Jeopardy! FOX Classics 34,000
  14. The Big Bang Theory FOX Funny 34,000
  15. First Edition Sky News Live 28,000
  16. Hawaii Five 0 FOX One 27,000
  17. Blue Bloods FOX One 27,000
  18. White House Farm BBC First 27,000
  19. M*A*S*H FOX Classics 26,000
  20. AM Agenda Sky News Live 25,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

News Brands

ASIO bans Chinese ‘agents’ after interference probe of journalists, academics

Six Chinese citizens believed to have engaged in espionage or foreign interference in Australia have either been denied re-entry into the country or have left after being questioned by intelligence agencies, report The Australian’s Simon Benson and Ben Packham.

Two academics were offshore when the Australian government cancelled their visas, effectively preventing them from returning to the country, while four Chinese journalists left Australia after being spoken to by ASIO.

The intelligence service’s actions targeting foreign interference come amid high tension between Canberra and Beijing.

The two academics to have had their visas cancelled and been denied re-entry to Australia are Chinese scholar and media commentator Chen Hong and Australian studies scholar Li Jianjun. Two Chinese journalists, the Australia bureau chief of China News Service, Tao Shelan, and China Radio International’s Sydney bureau chief, Li Dayong, have also left Australia after ASIO questioning.

The Australian has established there were a further two Chinese journalists who also left the country under similar circumstances.

[Read more]

Coalition considers AAP's funding request as anxiety mounts over media concentration

The federal government has acknowledged the role of the national newswire, Australian Associated Press, in fostering media diversity and is considering a request for funding, as concerns mount among crossbenchers over media concentration if the service was to fail, reports Guardian Australia‘s Anne Davies.

Just a month after being purchased by a philanthropic-backed company, AAP 2.0 has turned to crowdfunding to raise money as Covid-19 promoted shutdowns in regional media and remaining subscribers sought shorter contracts.

“The government recognises the important role AAP plays in supporting public-interest journalism in Australia,” the federal communications minister, Paul Fletcher, said.

“We also understand that AAP, like other news businesses, is facing challenging times in the current climate. I will continue to engage with AAP as it seeks to manage these challenges.”

[Read More]

10 News weather presenters join interstate bulletins

10 News First Brisbane & Adelaide weather presenters are set to relocate as part of revamped state bulletins, reports TV Tonight.

From Monday Brisbane’s Josh Holt will present weather for Sydney and Brisbane bulletins, joining Sandra Sully and Matt Burke. He will also present weather for Perth.

Adelaide’s Kate Freebairn will present weather for Melbourne and Adelaide bulletins, joining Jennifer Keyte and Steve Quartermain.

The plan is for Holt to be based in Sydney and Freebairn to be based in Melbourne, but as of next week they will be in Brisbane and Adelaide, respectively.

[Read more]


Bauer Media restructures motoring portfolio into New Car & Enthusiast

Bauer Media has restructured its motoring portfolio and appointed three new editors as part of a strategic editorial shift towards Australian new car consumers.

The restructure divides Bauer’s six popular motoring publications into two divisions: New Car, which will focus on informing and educating Australian new car buyers, and Enthusiast, directed at Aussie car fans in the 4X4, modified and classic car genres.

General manager publishing Terry King said this is the biggest restructure in the history of the respected automotive media brands. “This is a fundamental change to how our brands have worked in the past. It’s about playing to our combined strengths, reducing coverage overlaps, and giving Australians what they need most: advice they can trust.”

Glenn Butler, formerly WhichCar brand content director, becomes brand content director, New Car Division. This includes WhichCar, the consumer website and TV show, and motoring magazines Wheels and Motor, both of which will be revamped to align with WhichCar’s mission to educate Australian new car buyers.

A fourth all-new digital publication will join the New Car Division later this year, shining a light on the future of motoring and mobility in Australia and around the world, along with a revamp for season three of WhichCar TV, along with expanding its video channels.

The restructure takes effect Monday September 14 and includes the following appointments:

Dylan Campbell has been promoted to Editor of Wheels and will lead the revamp of Australia’s oldest and most-trusted new car brand as it shifts focus from the enthusiast niche to mainstream consumers. Previously, Campbell was editor of Motor for seven years, and before that held senior roles with Top Gear Australia and Auto Action.

Andy Enright has been promoted to editor of Motor, the performance car media brand with a 66-year heritage. Enright was formerly deputy editor of Wheels and has also worked extensively in the UK motoring scene.

David Bonnici will be the editor of an all-new digital publication under the WhichCar umbrella focused on the future of motoring and mobility, to be launched later this year. From alternative fuels to flying cars, autonomy to connectivity and technology, this digital pureplay will help Australians gain a deeper understanding of important new trends and technologies. Bonnici’s previous experience as editor of Melbourne Weekly and the Emerald Hill Times, plus four years at WhichCar, will give this new player a uniquely engaging voice in the market.

Tim Robson continues as editor of, Australia’s fastest growing auto website in 2018 and again in 2019, reaching more than two million unique browsers in May 2020. Robson’s role has been expanded, with all former Wheels and Motor journalists now unified in the one New Car Editorial Team reporting to him.

All New Car division editors will report to Glenn Butler, who says the restructure strengthens the WhichCar Network’s position as the Australian new car buyers’ most trusted advisor, with the best advice on the best-selling new cars.

“This is all about helping Australians learn WhichCar is best for them. Whether it is expert advice on the most popular new cars, the low-down on fun cars for $50K, or deciding when to go electric, has it covered.”

Terry King said this is the last piece of the puzzle falling into place. “We have been working towards this moment for two years now, looking at how we communicate with Australians, and increasing our reach and publishing platforms. I am super excited to work with Glenn and his talented team as we continue to produce trusted news and reviews for the automotive intender.”

The Adelaide Review magazine will publish its final edition this month

Long-running arts and literature magazine The Adelaide Review will publish its final edition at the end of this month, reports News Corp’s Patrick McDonald.

Publishing director and editor Amanda Pepe announced on its website that, after nearly 37 years, the 488th monthly edition would be its last.

“It is no secret that the upheavals of COVID-19 have hit the media industry in serious and profound ways, compounding the ongoing challenges and disruptions,” she said.

“But, unfortunately, the numbers just do not add up.”

The Adelaide Review was established by the late journalist Christopher Pearson during the 1980s, while the masthead is now owned by Spanish businessman Javier Moll through local publisher Opinion Media.

[Read more]


Adelaide’s Teenage Joans win triple j’s Unearthed High competition

For the last two months, triple j Unearthed has been searching far and wide for the country’s best music makers in high school.

Yesterday the ABC adio station announced that the winner of this year’s Unearthed High competition is Teenage Joans from Gleeson College in Adelaide, South Australia!

Fronted by what triple j called two of the coolest kids in Adelaide, Tahlia Borg and Cahli Blakers, Teenage Joans make snappy, rough and tumble garage rock.

After meeting through a mutual friend and stalking each other on Instagram, the two teens have been making music together for two years. In that short amount of time, they’ve made a mark on the local Adelaide music scene, supporting acts like Ruby Fields and The Hard Aches on tour and played over 60 live shows in 2019.

triple j Unearthed music director, Dave Ruby Howe says of Teenage Joans, “The Adelaide duo rose to the top of the class this year showing stacks of potential to make a mark on the Australian music scene. On ‘Three Leaf Clover’ you really get a vision of what is ahead for the band. You can already picture the heaving moshes at their live shows, loose road trips in the tour van, and the cult fandom that’s sure to spawn stan accounts and inspire tattoos of their lyrics.”

Teenage Joans join triple j Unearthed High alumni like KIAN, Gretta Ray, George Alice, Montaigne, The Kid Laroi, Hockey Dad and Arno Faraji who have grown into staples on the Australian music scene.


'Keeping Up With the Kardashians' to End in 2021

After 20 seasons spanning nearly 14 years on E!, Keeping Up With the Kardashians will air its final season in 2021, reports The Hollywood Reporter.

“It is with heavy hearts that we say goodbye to Keeping Up With the Kardashians,” the Kardashian-Jenner family said in a statement posted to social media on Tuesday. “After what will be 14 years, 20 seasons, hundreds of episodes and several spin-off shows, we’ve decided as a family to end this very special journey. We are beyond grateful to all of you who’ve watched us for all of these years – through the good times, the bad times, the happiness, the tears, and the many relationships and children. We’ll forever cherish the wonderful memories and countless people we’ve met along the way.

“Thank you to the thousands of individuals and businesses that have been a part of this experience and most importantly, a very special thank you to [executive producer] Ryan Seacrest for believing in us, E! for being our partner, and our production team at Bunim/Murray who’ve spent countless hours filming our lives. Our last season will air early next year in 2021.”

The series premiered on E! in October 2007, helping make sisters Kim, Kourtney and Khloe Kardashian household names alongside their mom, Kris, and stepparent Caitlyn Jenner. Their brother Rob and younger sisters Kendall and Kylie Jenner became part of the show as well as it chronicled both mundane and extraordinary events in the family’s lives.

[Read more]

History under the influence: Australia stories re-examined, drunk

In any sense, Drunk History remains one of the wilder shows to ever grace commercial TV, reports The Sydney Morning Herald’s Robert Moran.

Launched as a Funny or Die web series in the US in 2007, when creator Derek Waters enlisted stars Jake Johnson (New Girl) and Michael Cera (Arrested Development) for its debut, the show’s sell was inspired stupidity: “A drunk History Channel,” as Waters once explained it. Over a decade on the series has been exported to at least a half-dozen countries, Australia’s version the latest after its successful run during 10’s inaugural Pilot Week in 2018.

“No one’s ever out of control because we monitor what they’re drinking quite carefully, and there’s a certain point when everyone has to have a glass of water,” explains executive producer Sophia Mogford. “We record with [the storytellers] for about four hours and then we cut that down, so there’s no danger in not getting what we need.

“Some people get more gregarious, some people get more giggly, but you don’t want to get people so sideways they can’t string a sentence together; that’s not the point. The point is getting a bit tipsy with mates and recounting a story. That’s the warmth of the series.”

Filmed last October and November with a vast cast (storytellers include Anne Edmonds and Brendan Fevola, while re-enactment talent ranges from Peter Phelps to Roxy Jacenko), the show’s launch was stalled by the COVID-19 pandemic, a delicious irony – real history getting in the way of drunk history – not lost on Mogford.

[Read more]

Jackie O ’not required’ to quarantine on return from Melbourne

The Masked Singer’s Jackie O Henderson has revealed why she was not required to complete the NSW government’s mandatory 14-day quarantine when she jetted into Sydney this week, reports News Corp’s Mibenge Nsenduluka.

Speaking on The Kyle and Jackie O Show on Wednesday, Henderson said she was advised by NSW Health that she did not have to self-isolate after travelling from Melbourne because she already completed 14 days of hotel quarantine in Victoria after a COVID-19 outbreak shut down the show last month.

“I was a close contact so I had to quarantine as did pretty much everyone for 14 days,” Henderson said.

“Now because we’ve quarantined for that 14 days, if we had of at the end of that gone back into our Melbourne studios to film that finale, we would not have been able to return to Sydney without having to do another two weeks’ hotel quarantine because we’ve broken the bubble.”

[Read more]

Sports Media

Repco deal to help rev up Supercars with naming rights deal

The Archer Capital majority-owned Supercars motor racing series will on Thursday morning announce auto parts and accessories retailer Repco as its naming rights partner for the next five years, reports The Australian’s John Stensholt.

The lucrative deal adds to the popular motor racing series’ relationship with Repco that already sees the brand as the major sponsor of the high-profile Bathurst 1000 annual race and comes at an otherwise tough time for sports to find commercial partners during a recession.

It also is a handy replacement for Virgin Australia, which was the Supercars’ major sponsor for the past six years, under a deal that was to expire at the end of 2020, until the airline entered voluntary administration.

Supercars chief executive Sean Seamer said Virgin remained the official airline partner of the series and that Repco had “invested considerably in our sport” in what is “great news for both parties”.

The deal is also good timing given Supercars is set to extend its broadcast rights deal with Fox Sports this week or next, also likely to involve James Warburton’s Seven West Media in a free-to-air TV capacity.

[Read more]


Leaked documents reveal the full extent of the bloated AFL bureaucracy

AFL staff numbers exploded to a staggering 795 before last month’s cuts were announced, leaked internal documents reveal, reports News Corp’s Michael Warner.

The Herald Sun can for the first time reveal the full scale of the AFL empire, which employs almost as many workers as the 18-team national competition has players.

A not-for-profit organisation that pays no tax, the AFL employed about 100 staff before the appointment of chief executive Andrew Demetriou in 2003.

A dossier detailing the body’s hierarchy has emerged as league chiefs begin slashing jobs because of the impact of the COVID-19 crisis.

The AFL has repeatedly refused to disclose how many staff it employs at its sprawling, two-storey Docklands headquarters and interstate outposts.

Not even club presidents are privy to the information.

But the documents obtained by the Herald Sun reveal there are 367 staff working in departments overseen by AFL general counsel Andrew Dillon, 116 under AFL Media boss Darren Birch, 100 for commercial boss Kylie Rogers and 93 in football operations run by Steven Hocking.

Birch will depart late next month under a plan to reduce the league workforce by about 20 per cent.

The leaked organisation charts reveal there are eight in-house lawyers, 42 staff in the AFL finance division, 26 in strategy and 10 in the integrity unit, including six ex-Victoria Police officers.

[Read more]

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