Friday June 13, 2025

Sky News Australia's Cheng Lei on how three years in detention reshaped her identity

By Natasha Lee

‘The reason they do these things in secret is because they’re afraid it won’t stand up to scrutiny. So here I am.’

For three years and two months, Australian journalist Cheng Lei lived in enforced silence. The one-time CNBC China correspondent and current Sky News Australia presenter disappeared in 2020 not from the airwaves, but from the world, plunged into a Chinese detention system where even light was weaponised and time itself began to warp.

Now, she’s reclaiming her voice.

In this episode of Mediaweek’s Newsmakers, Lei recounts her ordeal, and the brutal machinery of state power that attempted to erase her.

But this isn’t just a story of imprisonment. It’s a story of memory, motherhood, and the quiet courage of staying human in a place designed to strip you of just that.

The room with no clock

When Lei speaks, the words come quickly. It’s clear she’s been waiting to be heard. “This, for me, is a massive release,” she tells Newsmakers. “I love to communicate, and for three years and two months, I could do so little of that.”

In the early days of her detention, Lei still believed there had been a mistake. That a lawyer might appear. That the Australian embassy might intervene. Instead, the door shut. “I never saw my apartment again. Never saw my things. Not even my kids… for nearly four years.”

Inside the confines of RSDL, China’s infamous “residential surveillance at a designated location”, Lei was kept in conditions designed to fracture identity. There was no pen, no paper, and no access to the outside world beyond monthly embassy visits. “You are not yourself anymore,” she says. “They own you.”

Finding rhythm in isolation

Despite the grim conditions, Lei reveals how she clung to memory, and even music, to retain her sanity. When a fellow detainee asked her to remember a phone number, she assigned each digit a note and hummed it on repeat. “It became a melody of hope,” she says.

And though the regime took nearly everything, it couldn’t take her sense of duty, to her cellmates, to her children, to herself.

The mother woundLei revealed she clung to motherhood like a lifeline, both agony and anchor.

Separated from her children for over three years, she says the pain at times was so visceral, “I couldn’t breathe.” She dreamt of them constantly, only to wake up to a reality where even their photos were forbidden.

And yet, somehow, she found a way to keep showing up for them, mentally, physically, emotionally. “You just become your life coach,” she says, describing the punishing routine of stationary jogs and squats she forced herself through daily, chasing endorphins, chasing strength.

“I want to be healthy for the kids.” Even behind bars, she softened her letters with positivity, choosing not to burden them.

But, she adds, the mother who returned to her children was not the same mother who left. “Now, I just want to make them happy. I just want to make up for all the times I wasn’t there”.

Lei with Australia's Foreign Minister Penny Wong

Lei with Australia’s Foreign Minister Penny Wong

Beyond survival: the fight for reputation

Freedom came in 2023, following diplomatic negotiations between Prime Minister Anthony Albanese and President Xi Jinping. But the return to Australia wasn’t a neat ending. Inside China, state-aligned accounts had already painted her a traitor, a “spy” for both the U.S. and Australia.

“Show me the money,” she says with a bitter laugh. “Where’s this supposed payoff?”

She shares how her reputation in China is “forever trashed,” making it nearly impossible to reconnect with former contacts or complete even basic legal processes. “I had to go through several lawyers before one had the guts to work with me,” she says. “And, of course, he charged a higher fee.”

But speaking out, she says, is its own kind of justice. “The reason they do these things in secret is because they’re afraid it won’t stand up to scrutiny. So here I am.”

Cheng Lei: My Story is available to stream now on Sky News Australia

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Kathryn Carter
Former Snapchat APAC GM Kathryn Carter launches AI-driven menopause startup

By Tom Gosby

Kathryn Carter, ex-Snapchat APAC GM, has launched MyPause Health to disrupt the $600 billion menopause market, backed by new Australian research.

Kathryn Carter, former General Manager of Snapchat Asia Pacific, has entered the women’s health sector with the launch of MyPause Health, a science-backed wellness platform offering personalised support and TGA-approved supplements for women navigating menopause.

Motivated by her personal experience of perimenopause at 39 after seven rounds of IVF, Carter founded the business at age 42. “All women go through menopause, yet it’s a minefield for this stage of life,” she said. “When I was in perimenopause, I didn’t know where to start. There’s such a lack of awareness.”

Kathryn Carter

Kathryn Carter

 

New menopause research highlights the AI impact

MyPause Health’s launch is underpinned by new national research revealing that 1 in 4 Australian women would prefer speaking to AI over a human about menopause. Other findings highlight widespread isolation and a lack of adequate support:

  • 46% wish they had a stronger support network.

  • 36% report having no menopause support system.

  • 25% feel dismissed by male GPs.

  • 64% want clearer “menopause” labelling on health products.

The startup has partnered with Tropeaka and a team of naturopaths, nutritionists, and physiologists. It also secured GenM accreditation, becoming the first Australian supplement brand certified as menopause-friendly.

 

Scalable by default

Carter has structured the business around AI and a global team of fractional talent to enable operational flexibility and avoid redundancies, a response to her previous experiences at Snap Inc.

“I have experienced the human impact and business disruption of having to reduce overheads,” she said. “Whether it’s systems helping with customer service, creating content, optimising trends and functionalities, improving logistics, or workflow processes – there are so many options, and ensures we’re able to be fluid with how we scale up or down various roles and requirements.”

The company is targeting global markets, with a focus on North America where demand for menopause-related products has surged, where they are up 335% on Amazon US.

Carter aims to replicate GenM’s UK success in Australia, pushing for dedicated menopause sections in retail environments. “You can walk into Boots or Tesco and find a ‘Menopause’ aisle. We want to see that here too,” she added.

Founded by Kathryn Carter in collaboration with Tropeaka, MyPause Health delivers regulated, science-based menopause support through digital tools and retail partnerships. The platform seeks to improve product accessibility and awareness in the growing women’s wellness sector.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Jacob Greber
ABC names Jacob Greber as 7.30 Political Editor

By Natasha Lee

‘It’s an incredible time to join 7.30 with Sarah Ferguson and the team’.

Award-winning reporter Jacob Greber has been appointed Political Editor of the national broadcaster’s flagship current affairs program 7.30.

Greber, currently the ABC’s Chief Digital Political Correspondent, will officially step into the role from 7 July. His appointment follows Laura Tingle’s recent elevation to Global Affairs Editor.

The announcement was made during Thursday night’s edition of 7.30, with host Sarah Ferguson introducing him on-air as someone who’s “not really a guest at all,” nodding to his longstanding press gallery experience.

7:30 Report's Sarah Ferguson announcing the appointment of Jacob Greber as the show's new Political Editor

7.30 Report’s Sarah Ferguson announcing the appointment of Jacob Greber as the show’s new Political Editor

 

Veteran journalist with global credentials

With close to three decades in journalism, Greber’s career has spanned state politics, international finance and economic reporting.

He began as a copyboy in the Canberra Press Gallery before stints with The Courier-Mail, the Swiss Broadcasting Corporation and Bloomberg News. During his time in Europe, he covered the fallout from the global financial crisis, Switzerland’s banking giants, and broader macroeconomic trends.

Returning to Australia in 2012, Greber joined The Australian Financial Review, serving as Economics Correspondent, US Correspondent based in Washington DC, and later as Senior Political Correspondent.

At the ABC, he will continue to contribute to the ABC NEWS website, Politics Now podcast, and Sunday morning panel show Insiders.

“It’s an incredible time to join 7.30 with Sarah Ferguson and the team,” said Greber. “Our audience rightly demands clarity and insight about the people who govern us and the challenges we face as a nation. I also salute Laura Tingle,  an absolute class act and fearless force of nature. I’m humbled and thrilled to pick up where she’s left off.”

ABC News Director Justin Stevens added: “We’re thrilled to have Jacob take on the role of 7.30 Political Editor. He’s been a fantastic addition to the ABC and has just come off a superb election campaign.”

Justin Stevens

Justin Stevens

 

Leadership transition and broader structural changes

Greber replaces Tingle, who was recently appointed as the ABC’s first Global Affairs Editor. Tingle’s move coincides with broader editorial and operational changes under new Managing Director Hugh Marks.

According to the Australian Financial Review, among one the first major structural shifts under Marks, the ABC has shuttered its digital content and innovation team and axed flagship panel show Q+A, resulting in 50 job losses.

In a message to staff, Marks said the decisions reflect a move away from areas “that no longer align with our priorities.”

Forty permanent staff have been made redundant, while 10 contracts will end early. Other changes include renaming the ABC’s content division to ABC Screen, and a reorganisation of audio operations to separate capital city and sports content.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Special x Mutti
All hail the Goddess of Pasta Sauce in new Mutti campaign

By Alisha Buaya

Samantha Filocamo: ‘We are excited to continue this campaign with a focus now on our pasta sauces with our new ‘Goddess of Pasta Sauce’ that captures the same witty and bold style we’ve become known for.’

Special has continues the ‘When you know, you know’ brand platform for Mutti’s tinned tomatoes with a heavenly twist for the pasta sauces.

The campaign introduces an Italian Goddess of Pasta Sauce to show there is more to Mutti than premium tinned tomatoes.

The creative agency puts an Italian-accented, playful twist on Botticelli’s masterpiece, The Birth of Venus, that famously portrays the Italian goddess of love emerging from a giant scallop shell.

It shows an ethereal, long haired beauty, The Goddess of Pasta Sauce in her shell, going straight to the ‘sauce’, opening a jar of Mutti and dipping her finger in for a taste of pure perfection and satisfaction. Because she knows too.

Special elevates Mutti Pasta Sauces by cheekily positioning it as another iconic Italian masterpiece.

The new campaign continues the instantly iconic ‘When you know, you know’ brand platform introduced by Special for Mutti in 2021 that firmly established Mutti as the premium choice for preserved tomatoes.

Sian Binder and Lea Egan, Group Creative Directors at Special said: “Mutti has a special place in our hearts. It is such a wonderful brand, and the playful, inventive and creative tone of voice is so unique for the FMCG category.

“We are so proud to continue this campaign and see it being able to live for a very long time.”

Samantha Filocamo, Marketing Director Mutti added: “When you know, you know’ brand platform has been extremely successful in driving awareness of Mutti as a premium grocery brand.

“We are excited to continue this campaign with a focus now on our pasta sauces with our new ‘Goddess of Pasta Sauce’ that captures the same witty and bold style we’ve become known for.”

The campaign targeting foodies is running across BVOD, SVOD, CTV, OLV, OOH, DOOH, digital, social and POS.

CREDITS

Mutti
Managing Director – Trish Pegorer
Marketing Director – Samantha Filocamo
Brand Manager – Alex Zappia
Shopper Marketing Manager – Amy Smith

Agency Special
CEO – Lindsey Evans
CSO – Dave Hartmann
CCO – Tom Martin
CCO – Julian Schreiber
Group Creative Director – Sian Binder
Group Creative Director – Lea Egan
Team Lead – Gill Russell
Business Manager – Molly Cording
Integrated Producer – Will Sealey

Production Company – Photoplay
Director – RBG6
Executive Producer – Oliver Lawrance
Line Production – Grandma
Line producer – Tadas Vaitmonas
DP- Nikita Kuzmenko
Production Designer – Sigita Šimkūnaitė
Costume stylist – Juozas Valenta
Editor – Gustav Ostrom
Colourist – Nicke Cantarelli
Online Artist – Brad Smith
Sound Post – Mosaic

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

The Australian Women's Weekly Children's Birthday Cake Book display
Celebrating the 45th anniversary of the iconic The Australian Women’s Weekly Children’s Birthday Cake Book with a limited edition coin from the Mint

By Dan Barrett

The Australian Women’s Weekly Sophie Tedmanson explains how the iconic Birthday Cake Book continues to find deeply-felt human connection as it takes a part in the lives of Australian families.

Australia is not short on beloved icons. But at the very top of the list of icons that mean the most to several generations of Australians is The Australian Women’s Weekly Children’s Birthday Cake Book.

Released in 1980, it became a staple in the homes of suburban Australia. Kids would paw through the book with regularity to determine which cake they would insist that their parents would bake for them each year for their birthday.

45 years later, the same book is still in print. The photography has been updated with fresher, hi-res images, and there have been a few recipes changed, but the book looks and feels almost the same as it did upon first release.

Are Media, publisher of The Australian Women’s Weekly, has partnered with the Royal Australian Mint and newsXpress to mark the 45th anniversary of the iconic book. The Mint has released a limited-edition coin collection that honours 12 of the book’s most beloved cakes, including the jelly-filled swimming pool, the unforgettable choo-choo train, and the iconic rubber ducky duck cake.

Mediaweek spoke with The Australian Women’s Weekly Sophie Tedmanson. Like so many Australians, one of her first introductions to the magazine was through the book.

“1976 was when I was born. And the reason I bring that up is because my brother was nine years younger and my step-mom used to make the cakes for my brother. So, I have vivid memories as a teenager of being very jealous of my brother getting the swimming pool cake and having lots of fun cakes, whereas by then, I thought I was too cool to ask for a fun cake as a teenager.

“I remember going through it with my little brother and sister and seeing the fruits of my step-mom’s baking. Being editor now, I love seeing the evolution of this book over 45 years and the joy that it brings different families and different generations. And when I think of my own family experience, my sister Brianna, who’s younger again than my brother, she’s actually grown into a very accomplished baker herself.

“And she makes really amazing cakes now for my brother’s two daughters. So my nieces now get these elaborate cakes and I just feel like it’s this amazing trade through that started with the Women’s Weekly Birthday Cake Cookbook, which our family loves to celebrate. So yeah, I have, like many Australians, I have a really great personal connection to it.”

Because all good conversations in Australia come back to Bluey, the book’s appearance in that show has become part of the continued fascination in the book. “I have a lot to thank Bluey for bringing the Duck Cake back to a whole new generation,” Tedmanson said.

“We love seeing the new life it has on social media through platforms like TikTok, where there’s a whole lot of influencers who embrace it. And, you know, the nostalgia factor is really big on social media. So people just have been loving these cakes and every now and then they go viral on social and we just love seeing the joy that it brings a whole new generation.

And then yeah, like I said, I’m now extremely honoured to help continue the legacy by celebrating, you know, it’s 45th birthday today and we’re bringing it to a whole new generation through, we love seeing the new life it has on social media through platforms like TikTok, where there’s a whole lot of influencers who embrace it. And, you know, the nostalgia factor is really big on social media. So people just have been loving these cakes and every now and then they go viral on social and we just love seeing the joy that it brings a whole new generation.

Samsung x Josh Gross
Samsung teams up with Sophie Monk's husband to celebrate the Unsung Snappers

By Alisha Buaya

Josh Gross: ‘If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.’

Samsung Australia has teamed up with Joshua Gross, Sophie Monk’s husband, to spotlight the overlooked heroes of social media.

The campaign celebrates the Unsung Snappers – dedicated people spotted often in the wild behind a phone camera, doing their best to get the perfect shot for someone else.

Almost half of Australians make up this group, with 45% of those surveyed admitting to taking photos for a partner, friend or family member’s social media at least once a week, according to research commissioned by Samsung.

While many Aussies will go to great lengths to get help out a mate, new research has found that the majority of Australians (70%) say that taking photos for social media can impact their ability to simply enjoy the moment. Meanwhile, 57% say their biggest frustration is when it takes too long to get the ‘perfect’ photo in public and almost half of Gen Z (50%) and millennials (46%) have said they’ve felt embarrassed taking photos of others.

The tongue-in-cheek campaign ties in with the recent launch of the super slim Galaxy S25 Edge, which aims to empower the Unsung Snappers of Australia with the tools they need to capture the perfect shot almost every time.

Gross said: “If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.”

“While I’m lucky to have a gorgeous subject, I’ll often take hundreds of shots to make sure we get ‘the one’. There’s always the risk of uncontrollable aspects – weather conditions or someone walking into frame without us realising.

“While I’m focused on securing the perfect shot, I have to put my muse first, and with the Galaxy S25 Edge, Samsung has made it easier for hard-working Unsung Snappers like me to get an amazing photo.”

Samsung noted research noted that almost a third of Australians have said they frequently get asked to retake a photo by a partner or friend as they aren’t happy with their facial expression, with the same percentage of respondents citing that photos are often ruined by someone or something in the background.

Samsung’s Galaxy AI editing tools allow Unsung Snappers can make easy and efficient tweaks to photos using features like Object Eraser, Best Face and Audio Eraser.

“The Galaxy S25 Edge, with its flagship camera and Galaxy AI enhanced image capture and editing suite gives Australians the tools they need to nail the shot— replacing retakes and complaints with effortless, shareworthy moments,” said Nathan Rigger, Head of Product, Mobile eXperience at Samsung Australia.

“By helping Australians get the shot they want the first time, they can hopefully focus on and enjoy the moment.”

Top image: Josh Gross

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Meta launches generative AI video editing feature

By Alisha Buaya

The update, available in the US, Australia and more than a dozen countries around the world, gives users the capability to edit short-form videos using a variety of preset AI prompts.

Meta has updated its generative AI video editing across the Meta AI app.

The update, available in the US, Australia and more than a dozen countries around the world, gives users the capability to edit short-form videos using a variety of preset AI prompts that can transform outfits, location and style.

The feature was inspired by the platform’s Movie Gen models and is a step toward bringing users AI video generation and editing across its apps and products.

Meta says its AI video editing feature is intuitive and easy to use and create high-quality video edits without video-editing expertise.

Meta launches generative AI video editing feature

The platform explained that when a video is uploaded to the Meta AI app, Meta.AI website or Edits app, a user can explore more than 50 editing prompts to transform 10 seconds of the video for free for a limited time.

Meta AI will edit the video to match the selected preset prompt which can then be shared directly to Facebook and Instagram or the Discover feed.

The tech giant said the platform was built to make experimenting creatively and accessible to share with friends, family and followers. It also worked with creators to understand which prompts would appeal to their audiences, and to make it it a seamless part of their creative process.

Meta launches generative AI video editing feature

Meta’s launch of generative AI video editing follows the creation of Make-A-Scene models, which enabled the creation of imageaudiovideo and 3D animation.

The platform also created the Llama Image foundation models, allowing for the generation of higher quality images and videos, and instruction-based image and video editing.

Last year, Meta combined all of these modalities to create Movie Gen, a model that can produce custom videos and sounds, and edit existing videos based on simple text inputs.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Wikimedia pauses AI summaries trial after backlash

By Natasha Lee

‘Just because Google has rolled out its AI summaries doesn’t mean we need to one-up them’.

Well, it’s been a week for AI.

Just a day after Apple announced its own internal report found its own AI systems were lagging behind its cohorts (we’re talking the likes of ChatGPT etc) Wikipedia has been forced to issue a mea culpa to its editors over its use of AI-generated summaries.

As a result, The Wikimedia Foundation (that’s the nonprofit organisation that runs Wikipedia) has hit pause on the experimental project.

 

The AI experiment that sparked debate

It all began with the Foundation quietly planning a two-week trial of what it called “Simple Article Summaries” for the mobile version of the site.

According to 404Media, The idea was to use AI to generate short, easy-to-read summaries designed to help readers engage with complex topics. The trial summaries would be clearly labelled as “machine-generated” and flagged as “unverified.”

The AI behind the summaries was an open-weight Aya model developed by Cohere.

Now, it’s this wasn’t some hidden replacement for human editing, the summaries appeared at the top of articles as expandable boxes, with human contributors able to review and flag issues. But despite the safeguards, many editors saw red.

 

Editors fear damage to trust and brand

The pushback was swift.

Editors from around the world argued that even a limited trial risked harming Wikipedia’s reputation as a reliable, sober source of information, an especially sensitive concern in an era of misinformation and declining public trust in media.

“Just because Google has rolled out its AI summaries doesn’t mean we need to one-up them,” one editor wrote.

Another noted that AI content could send the wrong signal about editorial standards: “It reinforces the belief that unsourced, charged content can be added, because this platforms it.”

 

A pause, not the end

Wikimedia has made clear this isn’t the end of AI exploration.

In a Wikipedia summary (no less) explaining the project, a spokesperson for the foundation noted the pause reflects its commitment to listening to its volunteer community.

Future experiments, they said, will ensure stronger collaboration with editors before any AI-driven tools go live.

“Bringing generative AI into the Wikipedia reading experience is a serious set of decisions, with important implications, and we intend to treat it as such,” a Wikimedia project manager noted.

Plans for any AI features will require editor moderation and involvement at every step.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

The cast of Mix Tape
New BINGE drama Mix Tape premieres in Sydney

By Dan Barrett

Teresa Palmer and Jim Sturgess walked the red carpet at the launch of BINGE Original Mix Tape in Sydney this week.

New BINGE original series Mix Tape saw its Australian premiere at an event in Sydney on Wednesday night at the Oxford Art Factory.

In attendance were series stars Teresa Palmer (The Clearing, The Fall Guy), Jim Sturgess (Across The Universe, Cloud Atlas), Ben Lawson (Bombshell, Designated Survivor), Julia Savage (The Clearing, Blaze), Jacqueline McKenzie (Force of Nature: The Dry 2, Savage River) and Chika Ikogwe (Heartbreak High, Land of the Bad).

Also in attendance were series producers Angie Fielder and Polly Staniford from Aquarius Films, along with series director Lucy Gaffy.

The show is adapted from Jane Sanderson’s novel about two Irish teens who fall in love, bonding over analogue mix tapes in the late 80s. Now middle-aged, the two reunite a world away in Sydney when social media brings them back together. The romance vibes are strong with this one, but it’s the soundtrack that will really put love in your heart.

MIX TAPE is a 4×1 hour limited event series commissioned by Foxtel Group and produced by Subotica and Aquarius Films in association with Boat Rocker. The series is written by Jo Spain and directed by Australian director Lucy Gaffy. The series is produced by Angie Fielder & Polly Staniford for Aquarius Films and Aoife O’Sullivan and Tristan Orpen Lynch for Subotica. Alison Hurbert-Burns, Lana Greenhalgh and Clare Mirabello serve as executive producers alongside David Fortier, Ivan Schneeberg, Nick Nantell, and Erik Pack for Boat Rocker. Major production investment from the Foxtel Group in association with Screen Australia and Fís Éireann/Screen Ireland. Financed with support from the Finnish Impact Film Fund, Screen NSW’s Made in NSW Fund and The Post Lounge. Boat Rocker will oversee global distribution for MIX TAPE.

New episodes Thursdays on BINGE and on Showcase at 8.30pm and will be available On Demand.

Vicky Skipp x Klaviyo
Loyalty programs: does a focus on retention distract from growth?

By Vicky Skipp

It is time to critically examine one that may have the greatest legacy of all: the belief that customer loyalty is the ultimate driver of revenue.

By Vicky Skipp, APAC GTM director at Klaviyo

In business and marketing, a well-worn thought can start to feel like gospel. Over time, familiar phrases like the customer is always right or content is king stop sounding like theories and start sounding like facts.

Left unchallenged, these so-called truths harden into dogma. We repeat them in boardrooms, bake them into strategy decks, and pass them down like heirlooms to recruits.

But, has anyone stopped to test out these “truths”? Do they still hold in 2025, especially with all the ongoing economic disruption and uncertainty?

We often cling to assumptions that no longer serve us, so it is time to critically examine one that may have the greatest legacy of all: the belief that customer loyalty is the ultimate driver of revenue.

Revenue expansion is more important than customer retention

In conventional business wisdom, we often prioritise customer retention over so many other metrics. It’s the primary reason behind companies launching loyalty programs, but what if focusing on loyalty isn’t as big a money maker as we once thought?

Klaviyo’s latest report with James Hurman challenges this notion, suggesting that focusing solely on retention, particularly through traditional loyalty programs, is a distraction from growth.

Brands with lower-than-average retention rates often experienced significantly greater overall revenue growth compared to brands with higher-than-average retention rates. This directly contradicts the long-held belief that simply retaining more customers leads to standout revenue growth.

Vicky Skipp x Klaviyo x Loyalty

In fact, brands without loyalty programs grew at over three times the rate of brands with loyalty programs. While it’s true retailers using loyalty programs achieved better customer retention, averaging 30% retention compared to 20% for retailers without loyalty programs, this higher retention didn’t translate into superior business performance.

For example, companies that do have a loyalty program and achieved 30% retention had average total revenue growth of 14%. In contrast, companies that don’t use a loyalty program and achieved 20% retention had average total revenue growth of 48% — over three times that of the loyalty program users.

Vicky Skipp x Klaviyo x Loyalty

The conclusion here isn’t the removal of loyalty programs. Instead, it’s that using a loyalty program solely to increase retention and minimise churn is not nearly as commercially impactful as using a loyalty program to incentivise spend increases from the retained customers.

Why? Because the common factor among brands with the most impressive growth is they increase the spend of the customers they retain.

 

Fostering an emotional connection is key to revenue expansion

The question now should be: how do I increase my retained customers’ average spend? While many factors will contribute towards that goal, one of the fastest, strongest and easiest ways to achieve it is through fostering a strong emotional connection with customers.

This principle holds especially true in retail as emotionally connected consumers spend significantly more than those who are merely satisfied — in most cases twice as much.

For example, in apparel, emotionally connected consumers spend an average of $699 annually, compared to $275 for satisfied customers, representing a 2.5x lift. This underscores that a deep emotional bond with a brand, not just transactional satisfaction, is what truly unlocks customer lifetime value.

 

Customer service is key to fostering an emotional connection

So, how do brands cultivate this crucial emotional connection? The answer is simpler than you may think — customer service.

A great customer service experience is the leading driver of emotional positivity toward brands. Conversely, a poor customer service experience is the leading driver of emotional negativity.

Our research shows the most frustrating customer service experiences are never hearing back after a customer service enquiry, waiting too long to hear back, and wanting to talk to a human service person and not being able to. Avoiding these poor experiences is critical, as they can quickly erode any emotional positivity a brand has earned through its product or brand.

In conclusion, the traditional focus on simply retaining customers, often via loyalty programs, misses the bigger picture for e-commerce growth. In fact, a loyalty program is probably about 5% of the loyalty challenge. The remaining 95% is everything else you do that is customer experience.

Based on our recent data, it is clear that true revenue expansion comes not from retaining more customers, but from increasing the spend of the customers you do retain. This critical shift in perspective means brands should prioritise metrics showing customers’ spending expansion and emotional connection, and activities that increase both.

Top image: Vicky Skipp

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

meeting of the minds logo - June 13
Meeting of the Minds: Bench Media’s Aaron Jansen and Laura Joye

By Alisha Buaya

Jansen and Joye reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.

This week’s Meeting of the Minds sees Aaron Jansen and Laura Joye from Bench Media reveal their leadership heroes, current streaming binge, and career goals.

The Mediaweek series showcases diverse perspectives, thoughts and opinions by bringing together two different points of view from an industry rookie and an experienced expert.

 

Aaron Jansen, Head of Performance, Bench Media

Meeting of the Minds Bench Media Aaron Jansen

Favourite podcast/read – The ‘Diary of a CEO’ podcast has been a go-to. It’s insightful, thought provoking, and feels like learning without the textbooks, packed with real world business wisdom and practical takeaways.

Current streaming binge –  I’m currently finishing the new season of Black Mirror. It’s interesting to think about how technology will change daily life in different ways, and it’s been an eye opener to consider that some of the scenes could be a reality in our lifetime.

Guilty pleasure content – I love watching geo guessing competitions. It’s surprisingly addictive to see how well people can identify locations based on minimal clues, and I enjoy trying to guess along with them!

What do you have on repeat – Binaural beats is my go-to background audio for deep focus. They use subtle frequency differences to help shift the brain into a more concentrated state. A simple but powerful way to get into flow.

Best career advice – The best career advice I’ve received: ‘Have a clear goal, then reverse engineer the steps to get there.’ It’s how I approach my work, personal growth, and support my team. Focus first on where you’re going, then build momentum through daily actions.

Leadership hero –  James Clear is a leadership hero of mine. Atomic Habits reshaped my approach to productivity, focusing on consistency over time, which aligns with how I pursue long-term goals.

Best training course/session –  Communication Strategies for Becoming an Inspiring Leader short course at Sydney University. It helped me be more intentional in how I communicate, motivate others, and show up as a leader day to day.

I wish someone had told me –  No one really knows what they’re doing at the start. You just take the next step and trust that your future self will figure it out!

Favourite place to network – The opportunities in this industry often bring us out to experience new activities, try exciting restaurants, and explore unique experiences. It’s a great way to network in a relaxed and enjoyable setting.

Something that surprised you about the industry – The only constant is change. If you don’t adapt, you’re not in the game. It’s like playing musical chairs, but the music never stops. 

What is your hot take on the industry – AI is reshaping how we plan, execute, and analyse campaigns, but its true potential lies in how it integrates with real world creativity and the human touch. The most successful early adopters will be those who blend the power of AI with human insights, to create more impactful and personalised experiences.

Career goal for 2025/26 –  Continue developing my skills, take on new challenges, and build on my leadership skills to create a greater impact and continue growing in an evolving industry.

 

Laura Joye, Digital Strategy Executive, Bench Media

Meeting of the Minds Bench Media Laura Joye

Favourite podcast/read – I caught the Fourth Wing bug and I’m not mad about it! I’ve just started on the second book of the series Iron Flame and I’m loving it. In terms of podcasts, I love Shameless. It’s so digestible and I love hearing their opinions on everything pop culture!

Current streaming binge – I’m a little late to the party but I’ve just binged the first series of The Last of Us. I might have timed it perfectly with the second season having just come out. I watched the second episode of the second season and those who have seen it will know- my jaw hit the floor. Every episode feels like a movie, I’m hooked.

Guilty pleasure content – I don’t know what it is about watching cleaning videos but my whole FYP is CleanTok. You’d think watching copious amounts of videos of people cleaning their houses would motivate me to deep clean mine everyday but watching them enjoy their clean houses seems to be enough to satisfy my need for that.

What do you have on repeat – I’m not sure if it’s by choice or my algorithm but all I’m hearing lately is theLet Them Theory by Mel Robbins. I’ve started putting it into practice and I have definitely noticed a difference in my attitude about the things we can’t control.

Best career advice – “You’ll never know everything”- I think there’s a lot of comfort in that. It’s easy to feel like everyone around you knows more than you do but in reality no one knows everything and everyone is just figuring it out.

Leadership hero – I have always been a big Grace Beverly fan. I love her becoming story and how she’s taken her  followers along with her on her journey from the start. The difference she wants to make in fashion sustainability is really inspiring but I love how she always remains relatable and not only shows her highlights but also how challenging things can get while starting a business. It’s interesting to watch her navigate life.

Best training course/session – I did a Time Management course last year and found it really useful. I learnt a lot about prioritisation and time blocking. I still use a lot of the things I learnt from it in my day to day.

I wish someone had told me – Everything falls into place- slow down and trust the process.

Favourite place to network – I love networking over coffee or a few drinks, something casual that feels more personal.

Something that’s surprised you about the industry – I think being new enough to the industry I automatically thought that Social Media was the best and only form of marketing but you quickly learn how many capabilities there are especially when it comes to targeting. It’s interesting to see just how niche and granular you can get with targeting- almost a little terrifying!

What is your hot take on the industry – TV streaming is moving backwards- from the consumer’s perspective. The whole point of streaming was to have an ad free environment but we’re heading right back to the traditional model we thought we left behind. Although the opportunity for advertising is positive, it will take some time to iron out the edges and make the ads feel more seamlessly integrated into streaming content.

Career goal for 2025/26 – To just keep learning. There’s so much to learn in this industry and it’s ever changing.

To take part in future editions of Meeting of the Minds, please email: [email protected]

Past editions of Meeting of the Minds.

Top image: Aaron Jansen and Laura Joye

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Meta Facebook post block legal action
Meta undresses AI “Nudify” apps in legal crackdown

By Tom Gosby

Meta has filed a lawsuit against CrushAI’s parent company and announced new detection tools and industry collaborations to curb AI-generated non-consensual imagery.

Meta has escalated its campaign against so-called “nudify” apps, filing a lawsuit in Hong Kong against Joy Timeline HK Limited, the company behind the AI-powered CrushAI app. The app enables users to generate fake, sexually explicit images of individuals without consent, an activity that violates Meta’s longstanding policies against non-consensual intimate imagery.

Filed on June 12, the lawsuit follows repeated attempts by Joy Timeline to circumvent Meta’s ad review system after its ads were removed from Facebook and Instagram. According to Meta, the legal action seeks to block the company from advertising these apps across its platforms.

Beyond legal avenues, Meta is expanding technical and collaborative enforcement strategies.

 

New detection strategies

The company has developed new detection technologies capable of identifying nudify-related ads even when explicit content is not visible, using enhanced matching techniques and broader safety term recognition.

Since the beginning of the year, Meta has dismantled four distinct ad networks attempting to promote nudify apps through coordinated inauthentic behaviour. The company is also sharing data, over 3,800 URLs so far, with other tech firms via the Tech Coalition’s Lantern program, which facilitates cross-platform enforcement.

“These actors are financially motivated and constantly shift tactics,” Meta said. “We are evolving our response accordingly.”

 

A push for new laws

Meta reaffirmed its support for broader regulatory action, including the U.S. “Take It Down Act,” aimed at helping individuals remove non-consensual intimate content.

The company also endorsed parental oversight legislation that would allow guardians to monitor and restrict app downloads, including nudify apps, on their children’s devices.

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doubleverify
DoubleVerify launches AI-powered 'AdVantage' for video ad optimisation

By Tom Gosby

DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled garden video environments.

DoubleVerify has introduced DV Authentic AdVantage, a new AI-powered solution designed to enhance ad performance across proprietary video platforms while maintaining media quality standards.

The integrated product merges DV’s established verification tools with DV Scibids AI optimisation, enabling advertisers to automatically adjust bids and budgets based on real-time data.

This aims to help marketers overcome long-standing trade-offs between reach, quality, and cost in premium video advertising environments.

“DV Authentic AdVantage eliminates that compromise by uniting media quality protection and campaign performance optimisation in a single, streamlined solution.” said Mark Zagorski, Chief Executive Officer of DoubleVerify.

Mark Zagorski

 

Key advertiser benefits

DV Authentic AdVantage enables advertisers to:

  • Protect brand equity with content and context controls tailored to brand settings

  • Maximise performance through AI-based bid and budget automation

  • Verify media quality and track campaign success via DV Pinnacle®

 

DoubleVerify Media AdVantage Platform

The launch is supported by DV MAP (Media AdVantage Platform), which consolidates the company’s verification, optimisation, and measurement capabilities under one framework.

DV MAP includes three core functions:

Verify:
Ensures ad placements meet brand safety, suitability, and viewability standards. Advertisers can reduce waste and protect brand integrity using DV’s verification tools, which include fraud detection, contextual alignment, and attention metrics across media channels and formats.

Optimise:
Delivers real-time performance improvements using DV Scibids AI. The AI analyses impression-level data, including pricing, first-party inputs, and third-party metrics, to automatically generate custom bidding strategies that align with specific campaign KPIs. This enables more efficient media spend and scalable reach.

Prove:
Measures campaign outcomes with tools from DV Rockerbox. This includes Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing, offering detailed insights into campaign effectiveness and informing future media planning.

 

Shift towards full-spectrum effectiveness

DV MAP and DV Authentic AdVantage signal a strategic evolution for DoubleVerify. With the acquisitions of Scibids in 2023 and Rockerbox in early 2025, DV is positioning itself not only as a verification provider but as a full-spectrum media effectiveness platform.

“This constitutes an evolution for DV and a paradigm shift for the verification category and digital advertising at large,” said Zagorski.

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Calum Hood strikes solo chord in Nova’s Red Room with a powerful debut set

By Natasha Lee

A calculated pivot for brand Calum.

After over a decade on the global stage with 5 Seconds of SummerCalum Hood is stepping into the solo arena.

Last night, inside the velvet-lit confines of Newtown’s Pleasure Club, Hood debuted a deeply personal set for Calum Hood Live in Nova’s Red Room, offering an exclusive live preview of tracks from his forthcoming solo album ORDER chaos ORDER.

The performance, hosted by Nova’s Kent “Smallzy” Small, marked his first as a solo artist in Australia, just two days before the album’s official release.

Calum Hood performing for Nova's Red Room

Calum Hood performing for Nova’s Red Room

 

A calculated pivot for brand Calum

While Hood has spent the last 14 years as a cornerstone of the 5SOS brand, touring, recording and cultivating a fierce global fanbase, his Red Room performance signalled something different: a strategic, personal repositioning.

But, this isn’t a rebrand for the sake of it.

As he told Smallzy during the show’s live Q&A segments, the solo record isn’t about distance from the band, it’s about depth.

“I wanted to hone in on who I was so I could bring that back to the band,” he said.

Calum Hood performing for Nova's Red Room

Calum Hood performing for Nova’s Red Room

 

Songs laced with emotion

Musically, the night was both stripped back and emotionally rich.

Hood opened with Don’t Forget You Love Me a meditative anthem he described as a mantra that wouldn’t leave his head, setting the tone for a set driven by personal storytelling and unpolished vulnerability.

Among the standouts was I Wanted to Stay, written about his dog, and Streetwise, a sobering reflection on homelessness, both met with stillness and then rapturous applause.

All My Affection offered a melancholic sway, while Sunsetter, his favourite track on the record, closed the show with a nod to the younger artist inside him.

 

A well-calibrated launch moment

With the album’s official release just around the corner, Hood’s Red Room appearance wasn’t just a performance, it was a soft launch.

Whether ORDER chaos ORDER charts globally or becomes a cult favourite, Hood’s intention is clear: to connect. And connection, as every advertiser knows, is the currency that counts.

 

Want to hear more?

From insights into his creative process to the real story behind some of his most emotional tracks, Calum Hood Live in Nova’s Red Room is now available to stream via Nova’s platforms.

Trump Tariffs

Aussies cool on US brands as Trump effect hits retail

American brands are copping the cold shoulder from Australian shoppers, as Donald Trump’s trade war rhetoric resurfaces ahead of the US election.

New research from Finder shows nearly one in four Aussies are already avoiding US-made products, and another 31 percent are thinking about it.

That’s roughly 11.6 million people turning away from American goods, and, as James Harrison writes for Sky News Australia, it’s not just politics, it’s personal.

Read more

Television

Waleed Aly’s quiet plea: don’t mourn The Project, worry about the industry

Waleed Aly has broken his usual rule of staying silent on his own work to mark the end of The Project, but his focus wasn’t nostalgia or greatest hits.

Instead, in this column for The Age, he’s gently shifted the spotlight to something more urgent: the industry-wide reckoning unfolding as commercial television stares down a revenue cliff.

Yes, streaming and social media have gutted linear TV audiences. But Aly points out a subtler shift: while ratings may be levelling out, ad dollars are vanishing even faster.

Read more

Jacob Greber steps into 7.30 spotlight as political editor

The ABC has named Jacob Greber as its new political editor on 7.30, stepping into the seat recently vacated by Laura Tingle.

Greber, who joined the national broadcaster less than a year ago from The Australian Financial Review, was introduced live on-air by host Sarah Ferguson as someone who’s “not really a guest at all”, in a nod to his long tenure in the press gallery.

As Cindy Yin and Calum Jaspan write in The Age, with nearly three decades in journalism under his belt, Greber’s career spans foreign correspondence, economics, politics and a start as a copy boy in Canberra.

Read more

Journalism

Spyware scandal grows as more journalists linked to Italian surveillance

Italy’s spyware saga just took another dark turn.

New findings from Citizen Lab reveal that at least two more journalists, including Fanpage.it‘s Naples bureau chief Ciro Pellegrino, were targeted with the same Israeli-made Graphite spyware that’s already been linked to the Italian government’s surveillance of activists.

As Stephanie Kirchgaessner and Angela Giuffrida write in The Guardian, earlier this month, a parliamentary intelligence committee confirmed that the Meloni government had indeed deployed the spyware, developed by Paragon Solutions, on two activists.

Read more

Business

Cannon-Brookes’ SunCable hits a funding wall as investor interest wanes

Mike Cannon-Brookes’ ambitious $40 billion SunCable venture is yet to pull in a single dollar from its first major capital raise.

According to Perry Williams and John Stensholt in The Australian the project’s $154 million pitch has landed with a thud among potential investors.

Despite more than a year of talks and a recent formal flyer to deep-pocketed backers, enthusiasm has been muted at best.

Read more

Virgin CEO plays it safe as airline marks long-haul comeback

Virgin Australia marked its official return to long-haul international flying this week with a splashy event at Sydney Airport, but its new CEO Dave Emerson remained firmly in soft-launch mode.

As Robyn Ironside writes in The Australian, almost three months into the top job, Emerson made a brief scripted appearance to mark the new Doha service operated by Qatar Airways, then quietly retreated without taking questions.

The flight itself is a big deal.

Read more

Technology

Inside Apple’s quiet obsession with dropping phones on purpose

While most of us wince when a phone hits the pavement, Apple has a whole lab dedicated to doing just that… repeatedly.

As Tim Biggs writes in The Sydney Morning Herald, tucked away in an unmarked building in Sunnyvale, California, Apple’s durability lab is a controlled chaos zone where devices are dropped, drowned, shaken and even salted, all in the name of resilience.

However, as those in the Mediaweek office will attest, the same durability test could easily be carried out by handing the phone to a toddler.

Read more

Meta circles superintelligence with reported $23 billion AI play

Meta is reportedly ready to pour $23 billion into Scale AI, snapping up a 49 per cent stake in the San Francisco-based startup in what’s being framed as a power move toward building “superintelligent” systems.

If confirmed, it would be one of the most aggressive bets yet by Mark Zuckerberg in the escalating AI arms race.

As Alex Blair reports in the Herald Sun, Scale AI is led by 28-year-old wunderkind Alexandr Wang, and specialises in data labelling and model training, the unsung backbone of modern AI systems.

Read more

Publishing

ProRata.ai steps up pitch to Aussie publishers after global wins

Fresh off sealing deals with The GuardianFinancial Times and New Zealand’s Stuff, LA-based ProRata.ai is now knocking on the doors of Australian media companies.

According to John Buckley in Capital Brief, the AI startup just inked its first local deal with men’s lifestyle site Man of Many and is reportedly in talks with a mix of big and boutique publishers.

ProRata.ai launched in January with a clear mission: help media companies get paid when AI models use their content.

Read more

Podcasting

iHeart boss Corey Layton says podcasting is a marathon, not a sprint

With entries piling in for the 2025 Asia Podcast Awards, iHeart Australia’s Corey Layton has chimed in with a timely reminder: great podcasts aren’t built overnight.

As Radio Today reports, Layton made the comments during a chat with Steve Ahern, adding he believes consistency is king, and longevity is often what separates chart-toppers from forgotten feeds.

Layton says the trick lies in finding a precise audience and filling a gap in their day. Try appealing to everyone, he warns, and you’ll likely appeal to no one.

Read more

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