By James Manning
“It’s all gone perfectly to plan. Our plan was to position this as a mobile optimised site for younger digitally savvy audiences and we are hitting that goal. Eighty per cent of our users are accessing 10 Daily on mobile and 58% of users are between 18-44.”
Harrison added that 62% of the site’s audience are female.
Harrison joined 10 Daily less than two weeks before launch. He joined the platform from HuffPost Australia, where he held the title of opinion editor. He previously held senior editorial positions at News Corp and has written for The Sydney Morning Herald, The Age, The Guardian, Sports Illustrated and Mamamia.
The content that is building a 10 Daily audience overs a broad range of topics. “A lot of people come to us because we are integrated with Network 10 content and its journalists and talent,” said Harrison. “They come for show related content – things like The Bachelor, Bachelor In Paradise, MasterChef Australia and I’m A Celebrity etc. But also we are leveraging our audience with 10 News First, The Project and Studio 10.
“We have some fantastic contributors like Lisa Wilkinson, Waleed Aly, Clementine Ford, Jane Caro and Tanya Hennessy. Our views and opinion platform is super popular and we are also doing bespoke content with features and video.”
Harrison noted 10 Daily also plays in the same news space as lot of other publishers. “You can’t be a news site without covering the news,” he said.
“We have lot of points of difference which people are coming to us for and we are pleased they are staying.”
Part of the attraction could be some of the edgier editorial they are running. Clementine Ford didn’t like what she saw as a cultural shift at Fairfax Media, so now she is feeding her following and attracting new readers at 10 Daily.
Harrison: “We are running some edgy content. Last Friday Clementine Ford wrote about the men who pass abortion laws will never have to suffer the barbarism of them. We run hard-hitting content when we need to.
“We have spent 12 months working out what our readers like and we are lucky to be able to cater to them across all our verticals from opinion and so on.”
Our tag line is “News with benefits” – a lot of people are coming to us for news, but they are also staying for the benefits.
Access to 10’s library of video content is a big drawcard with Harrison telling Mediaweek 10 Daily has so far served around 2.7m video streams. 10 Daily is able to use video from 10 and CBS programming, but it has its own dedicated video team too in addition to relying on its partners.
“We did a great feature on will Tony Abbot lose Warringah for example last week.”
10 Daily targets commuters morning and late afternoon and chooses stories that will satisfy that audience. “Hard politics is possibly preferred at other times of the day, but at the moment because of the election that can be across the board.
“Breaking news of course always takes priority whenever it happens.”
With a younger audience there is a perception that 10 Daily might stay away from stories like finance and superannuation. Not so. “We are finding younger people are getting more interested in superannuation stories.
“The challenge for us is not to ignore content we think our demographic won’t be interested in, but to make it relevant for them. Write it in a way that talks to people coming to our website.”
“Our TL; DR [Too long; didn’t read] wraps of The Bachelor and The Bachelorette have been hugely successful with Matt Whitehead and Nick Ray doing a fantastic job with their video recaps which are super quirky and off-the-wall. They are part of our signature where we are serious when we need to be and we have a lot of fun when we don’t.
“Our drought coverage has been fantastic and one of our video crew noticed a poem a young boy had done. It was a heartbreaking poem about living on a rural property during times of drought. We got him to narrate that to camera and that instigated a video and editorial series on the drought. We leveraged all our networks around Australia to cover the drought and did a 10-part story on it. It helped spark a national conversation and lots of other media started covering the drought too. We were very proud to be leading a national conversation just six months after launch.”
The original reading of that poem has been one of 10 Daily’s most-watched videos.
• Taking risks and the Hollywood star who wants to launch The Project in the US
By James Manning
Similar to what 10’s Sandra Sully told Mediaweek yesterday, Lisa Wilkinson too explained to us she was much more involved in the launch of 10 Daily than she is now.
“I had a lot of digital experience from my time at The Huffington Post Australia,” Wilkinson told Mediaweek. “At 10 Daily I helped set up the style of the site, employing some of the key people in addition to writing. This year I have had to scale back, mostly because of my additional duties at The Project filling in for Carrie. All I have time for at present is just writing for 10 Daily. Once Carrie is back that may change again.”
As to when Carrie Bickmore is returning to 10, her fill-in is not exactly sure. “I don’t think there is a definitive date yet.”
Wilkinson said part of the attraction to move from Nine to 10 was being involved with the launch of 10 Daily.
“I enjoy the writing but the trick is to find the time. I have been travelling constantly between Sydney and Melbourne and heading overseas for big interviews for The Sunday Project. I am also trying to fit in time to see my family and my husband.”
Wilkinson said the audiences watching The Project and reading 10 Daily were similar.
“10 Daily was set up to be completely integrated and capitalise on the 10 Network and its shows. 10 wanted the site to get the audience engaged with the social chatter around the 10 programming.
“It is a great news site, but a very positive site as well. That was a conscious decision at The Huffington Post and some of that team is at 10 Daily now.” (Including editor Chris Harrison who Mediaweek also interviews today.)
“We are about engagement, we are about breaking news and we are also about a very positive approach to the news. Very similar to The Project.
“So much of the media these days is about pushing buttons and making people look at the way the world is working in a very negative way. We are about finding a very positive spin. We do stories that other mainstream news and current affairs programs don’t do. We take risks, and is wonderful to be able to do that.”
One significant contributor missing from 10’s first rolling election coverage for several elections won’t be on board Saturday night. Lisa Wilkinson has something else to do.
But she wasn’t about to share the detail: “I have a couple of other things I am working on at the moment that I am unable to discuss. I will definitely be watching.”
When we pushed for even a hint, Wilkinson replied. “I could tell you, but I would have to shoot you.”
Wilkinson might have landed another major celebrity interview, but she really wasn’t ready to spill the beans. She did however talk about landing those Sunday night exclusives.
“If you don’t ask you don’t get. We have had some good wins, but we have great, tenacious producers. The Project has a fabulous reputation around the world. People come on The Project and tell the people in charge how much they have loved the experience and what they think of the journalism on the show.
“You get people like Sarah Jessica Parker coming on the program and saying she wanted to start it up in America because it is such a great program.
“We give people an opportunity to tell their story in a positive way.”
Wilkinson said she was happy not to have a 3am alarm any more after years on breakfast TV.
“I did have a great time on the Today show and I loved my time there. But it was time to move on.”
We wondered if there might be something in Wilkinson’s 10 contract saying she wouldn’t do breakfast TV again.
“I am loving working at Channel 10 so much I would always listen to anything they wanted me to do.”
The fight for two thrones is nearly over, with the Election on Saturday and Game Of Thrones on Monday. Here’s some new shows to fill the void, matched up with some of the contenders:
By Andrew Mercado
Bill Shorten – Still Laugh-In (Netflix)
Thanks to Shaun Micallef, we all know Bill Shorten loves a zinger, but so too did Laugh-In (1968 – 73). This new special, part retrospective and part recreated skits, could do with some snappier editing, as could Bill. But given Laugh-In set the standard for equal female representation (Goldie Hawn, Lily Tomlin etc), should Bill share his one-liners with Tanya Plibersek and Penny Wong? You bet your sweet bippy, he should!
Pauline Hanson – Gentlemen Jack (Sunday on FoxShowcase)
Pauline Hanson could learn so much from this period piece from HBO/BBC, created by Sally Wainwright (Happy Valley) and starring Suranne Jones (Doctor Foster) as Gentleman Jack. It’s based on the real-life dairies of an extraordinarily successful woman, written in code to hide her lesbianism. Oops, that might put Pauline off, so how about the final series of Veep (Foxtel) which ended with how history judges its politicians. Yep, she’s not going to like that one either.
Clive Palmer – Chernobyl (Foxtel)
Clive Palmer should love this HBO mini-series, given it’s about nuclear power, bad communists and eating. OK, there is no eating in Chernobyl, because everyone is vomiting from radiation poisoning, but maybe Clive will learn something. Just joking, Clive already knows everything you need to know about nuclear power stations, and it’s right up there with his plans for Titanic II and those giant dinosaurs he built after buying the Sunshine’s Coast’s classiest resort. It now lies abandoned, just like Chernobyl. Making Australia Great!
Scott Morrison – Celebrity Name Game (Ten)
10 axed Pointless for the same reason that the Liberal Party dumped Malcolm Turnbull. Get too sophisticated and you lose the common man, but dumb it down in and you could be in like Flynn! Who knows if Celebrity Name Game and Scott Morrison can survive, but the TV show may have more of a chance. 10 always needs more prime time shows and Family Feud did spin-off into All-Star Family Feud. ScoMo says to get a go, you have to have a go, so let’s have a go … Celebrity Celebrity Name Game, anyone?
• Breaking news of Bob Hawke’s death takes over Thursday
• News breaks during 7.30 and Leigh Sales’ leader interviews
• Nine’s Peter Overton and Seven’s Michael Usher host tributes
• David Speers and Paul Murray host memorable night on Sky News
By James Manning
• Seven News 941,000/900,000
• Nine News 903,000/851,000
• A Current Affair 731,000
• ABC News 679,000
• 7.30 545,000
• The Project 287,000/460,000
• 10 News First 405,000
• SBS World News 132,000
• Sunrise 258,000
• Today 185,000
• 7News 941,000
• 9News 903,000
• Celebrity Name Game 258,000 (Mon: 314,000, Tue/Wed: 248,000)
• The Drum 227,000
• Mastermind 101,000
Seven won its second consecutive night with leading network and primary shares.
Home And Away had its smallest audience of the week, but kept its average over 600,000 after a week high of 699,000 on Monday.
The Front Bar featured Jason Akermanis with the episode on 464,000 after 457,000 a week ago.
Britain’s Got Talent did 423,000 after launching with 411,000.
Michael Usher hosted the news about Bob Hawke’s death with 260,000 watching.
A Current Affair dipped to under 750,000.
The NRL match between the Storm and Tigers was a thriller with 371,000 watching – 217,000 in Sydney and 123,000 in Brisbane.
Melbourne viewers saw Paramedics instead of The Footy Show. Didn’t lift the audience much – 105,000 – but it would have been cheaper.
Peter Overton broke into programming during the night with reports and reaction to the death of Bob Hawke.
Nigella Week ended with another female contestant departing the series – that makes five in a row. After stumbling in a taste test, Mandy made a smoky peri peri chicken with cabbage and beurre blanc sauce that didn’t wow the judges. The episode did 636,000 followed by a Nigella Lawson Masterclass episode on 415,000.
Elsewhere on the channel, Celebrity Name Game had its second-best audience this week with 258,000.
The Project then did 460,000 with Kasey Chambers visiting the program.
News of the passing of Bob Hawke broke during 7.30 in between pre-recorded Leigh Sales’ interviews with Scott Morrison and Bill Shorten. The program stayed on air until 8.30pm and included a Louise Milligan tribute to the much-loved leader.
The first 30 minutes of the show did 545,000.
Escape From The City was on 479,000, but that number will eventually be corrected as it includes some of 7.30.
The first Semi Final replay of the Eurovision Song Contest was on 231,000. The evening replay of the first semi last year did 271,000. The audience watching live at 5am eastern on Wednesday morning was about 65,000.
News of the passing of Bob Hawke broke during The Bolt Report on Sky News while he was interviewing Athol Guy. The Seeker had some vivid memories of the leader.
David Speers, Kieran Gilbert and Paul Murray then hosted most of the rest of the evening where discussion centred around the former Australian PM.
Both the Bolt and Murray programs were in the top six shows on the Foxtel platform.
Speers and Murray hosted a compelling coverage, made even better with contributions from Graham Richardson and the man who has conducted the final interviews with Hawke for a biography, Troy Bramston.
|ABC KIDS/ ABC COMEDY||2.7%||7TWO||4.2%||GO!||2.7%||10 Bold||3.6%||VICELAND||1.0%|
|ABC ME||0.5%||7mate||3.4%||GEM||2.3%||10 Peach||2.2%||Food Net||0.7%|
|ABC||Seven Affiliates||Nine Affiliates||10 Affiliates||SBS|
|ABC KIDS/ ABC COMEDY||3.1%||7TWO||6.4%||GO!||2.4%||WIN Bold||4.0%||VICELAND||1.1%|
|ABC ME||1.2%||7mate||4.5%||GEM||4.1%||WIN Peach||2.2%||Food Net||0.7%|
|ABC NEWS||2.9%||7flix (Excl. Tas/WA)||2.4%||9Life||2.0%||Sky News on WIN||1.4%||NITV||0.2%|
|7food (QLD only)||0.4%|
|THURSDAY METRO ALL TV|
16-39 Top Five
18-49 Top Five
25-54 Top Five
Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM
Just a week ago News Corp global chief executive Robert Thomson reported how News Corp Australian subscription numbers were close to 500,000.
Yesterday Australian CEO Michael Miller told staff they had now ticked pass the half a million mark.
“This is an important achievement for us all to celebrate as it shows more and more people are willing to pay more for our trusted, quality journalism,” said Miller.
“Reaching 500,000 digital subscribers is a world-class achievement and my thanks to everyone who has played a role in achieving this goal. Growing our digital subscribers is made possible by the many teams behind our mastheads. Whether crafting stories, or supporting our online presence in marketing, digital and product, or editorial direction, your contributions have proven invaluable.
“Not only is 500,000 a significant number, it is also serves to reinforce that growing our digital audience is how we will continue to grow our business. We are a company with a rich, proud history in compelling storytelling and today, we continue to tell the stories, which inform, entertain and educate Australia in the most trusted and innovative ways. This is the premium content that resonates with our expanding audiences and is what will drive our long-term success.”
Miller finished his note to staff by indicating the next target – “I look forward to reaching one million digital subscriptions with you”.
US President Donald Trump has signed a full pardon for former media mogul and one-time business partner Conrad Black, who was convicted in 2007 of fraud and obstruction of justice and spent three-and-a-half years in prison, the White House said, reports Reuters.
Lord Black, 74, a Canadian-born British citizen, once ran an international newspaper empire that included Australia’s Fairfax newspapers, the Chicago Sun-Times, Britain’s Daily Telegraph and the Jerusalem Post.
“Lord Black’s case has attracted broad support from many high-profile individuals who have vigorously vouched for his exceptional character,” the White House said in a statement announcing the pardon.
Lord Black has written books and columns expressing his conservative views. Last year, he wrote the book, Donald J Trump: A President Like No Other.
oOh!media has reaffirmed its annual underlying earnings guidance, and flagged increased demand for advertising campaigns since Easter, reports The Australian’s Lilly Vitorovich.
The media group (OML) expects to book a rise in underlying earnings of between $152-$162 million in 2019 from $112.5m last year.
The guidance was first issued in February, along with its 2018 financial results, which wasn’t well received by investors and led to a share sell-off. At the time, chief executive Brendon Cook defended the guidance, saying the benefits from its $570m acquisition of outdoor advertising group Adshel would take time to flow through.
Cook will tell shareholders at its annual general meeting today that the guidance excludes “any integration costs incurred during 2019” and the impact from the compulsory change in accounting standards. It also takes into consideration the expected market softening in second quarter to the end of June.
Former general manager of marketing for APN Outdoor, Charlotte Valente, has been appointed GM for the B2B division of the Big Red Group (BRG).
Valente will head up Marketics, the exclusive distributor of Albert AI marketing technology in Australia and New Zealand, and the group’s workplace experiences product Redii from Monday May 20.
The Big Red Group is also the parent company to marketplace brands RedBalloon and Adrenaline (acquired in November 2018).
The group was formed in July 2017 by Naomi Simson and business partner and CEO David Anderson, and less than two years on is a $100m enterprise with eyes on further local and global growth and acquisition.
Valente has spent her career in media and BRG said she comes to the group with a strong data pedigree.
“I love getting under the skin of businesses and aligning solutions to their challenges, and that is exactly what this role is about. Ultimately what we’re selling at the Big Red Group is engagement – and engagement is the key to all growth,” Valente said.
“B2B brings with it a whole host of challenges and opportunities, and I am genuinely excited to lead the team as we deliver world-class marketing and employee engagement solutions to businesses across Australia and New Zealand.”
Big Red Group co-founder Naomi Simson (pictured with Valente) said the appointment of Valente was a nod to the enormous opportunity ahead for both AI marketing technology and the continued focus businesses are putting on their most valuable assets – people.
“I’m pleased to have a GM on board of the calibre of Charlotte to help deliver more meaningful programs to Australian businesses,” Simson said.
Rupert Murdoch has a couple of small quibbles with Ink, the British play about his rise as a media mogul, which he saw Tuesday night on Broadway, reports The New York Times.
Murdoch was at the Samuel J. Friedman Theatre with an entourage of past and present editors of The Sun, the British tabloid at the heart of the play. Other attendees included Rebekah Brooks, the chief executive of Murdoch’s News UK, who was embroiled in the infamous phone hacking scandal; David Dinsmore, another News UK executive; and Tony Gallagher, the editor-in-chief of The Sun. Also there was Col Allan, a former editor of The New York Post who was recently brought back to help run the paper.
A spokeswoman for the production said on Wednesday that a representative from News Corporation, Murdoch’s media company that publishes The New York Post and The Wall Street Journal, had reached out to Rupert Goold, the play’s director, to say they were buying tickets to the play and wanted to meet the cast.
After the show on Tuesday, Murdoch and the other editors met with many of the performers – including Bertie Carvel, the actor who plays him – onstage. Carvel was unavailable for comment on Wednesday, but in a statement he thanked Murdoch for being “generous with his time.”
Neither party’s plans will deliver the productivity overhaul that Australia needs, says an editorial in The Australian Financial Review. That must encompass tax, energy, education, industrial relations, and Australia’s place in the wider world.
Morrison barely has an agenda worthy of the challenge, but at least faces in mostly the right direction. Shorten has raised expectations that his economic plan, such as it is, cannot meet. Whichever side governs, the danger is that this will be exposed in another shock from the world economy when our choices will be less in our own hands.
The editorial in The Daily Telegraph advocates no change of Government:
Labor, having gone through the wrenching process of acknowledging the Coalition was right all along on border protection, now approaches tomorrow’s election without telling voters who will be the next Labor immigration and border protection minister.
Labor has no costings for potentially its most expensive policy and no name on the door of its most crucial minister.
Against that, the Coalition’s economic and border performances are both known and impressive.
Prime Minister Scott Morrison and his able and united team need to continue their work.
In an election campaign dominated by negativity and the leaders’ personalities, The Advertiser has chosen to focus strongly on policy settings. We pledged our coverage would be fair and ensure a contest of ideas. It has.
Today, we conclude that a re-elected Coalition Government is in South Australia’s best interests.
History will not look kindly on the past decade of Australian politics in which four elected prime ministers have been overthrown by their own parties, says The Sydney Morning Herald editorial.
The knifings of Kevin Rudd, Julia Gillard, Tony Abbott and Malcolm Turnbull have undermined faith in politics, damaged Australia’s international reputation and wasted time that should have been spent dealing with urgent problems such as climate change.
The Herald believes that above all else voters must use this election as a chance to put an end to that cycle of instability and with that in mind there is no choice but to endorse Bill Shorten and the ALP.
Politicians antagonise voters when they promise in poetry and govern in helter-skelter. Scott Morrison’s plan errs on the side of being safe but deliverable; his policies, consistent with traditional values, do not unduly raise expectations as Bill Shorten has done, says an editorial in The Australian.
The Coalition offers prudent fiscal consolidation and debt reduction, a mechanism to reduce tax and control spending, a plan to ease cost-of-living pressures on families, modest and costed emissions cuts in line with global deals, successful border protection and a disciplined approach to our foreign relations. This newspaper recommends a vote for the Coalition because it has a better, more practical and affordable plan than Labor to address the nation’s future challenges.
On the eve of the 2016 federal election, The Age advocated the return of the Turnbull government, says the newspaper in its editorial.
Opposition Leader Bill Shorten, while three years in the role and performing credibly, had not yet offered sufficient reason to justify the rare and economically disruptive dumping of a first-term administration. We believed the Coalition deserved more time.
Three years on, Shorten has presented, for the most part, an economically consistent and socially progressive reform agenda driven by a comprehensive review of taxation and spending priorities. This, combined with the Coalition’s infighting and lack of a comprehensive vision over the past six years, means that for Shorten and what appears to be a disciplined and united Labor Party, the time has finally come.
TV Tonight notes Bob Hawke was on once A Country Practice and it has a link to the clip.
Following the passing of former Prime Minister Bob Hawke, TV Tonight also has a flashback to when he appeared on A Country Practice circa 1986.
Hawke also appeared alongside Con the Fruiterer in The Comedy Company and played himself as a trade union leader on 1970s sitcom The Last of the Australians.
Richard Roxburgh starred as Hawke in the 10 telemovie.
Hell hath no fury like a Game of Thrones fan scorned – or Daenerys Targaryen, evidently – and now a quarter of a million of them are demanding the entire eighth season of the epic TV series be remade, reports The Sydney Morning Herald’s Genevieve Rota.
A change.org petition by fan Dylan D calls on cable network HBO to “Remake Game of Thrones season eight with competent writers”. At the time of writing, it had been signed by more than 500,000 people.
In the petition’s description, Dylan specifically criticises showrunners, creators and writers David Benioff and D.B. Weiss for the way they’ve developed the story beyond what was written in George R. R. Martin’s A Song of Ice and Fire books, which spawned the series.
“David Benioff and D.B. Weiss have proven themselves to be woefully incompetent writers when they have no source material (i.e. the books) to fall back on,” Dylan writes. “This series deserves a final season that makes sense. Subvert my expectations and make it happen, HBO!”