The partnership comes at a time where overall participation in football for 2023 grew by 12% to 1,715,441 participants, with a notable 8% increase in outdoor football registrations from the previous year, according to data sourced from Football Australia 2023 National Participation Report.
As part of the partnership, Football Australia and Milo will engage with participants across bespoke MiniRoos programs; Kick-Off, Club, and Sporting Schools. The Milo brand will also feature on MiniRoos participants and coaching apparel, as well as gain access to sampling and retail opportunities, and integration into educational resources, plus Football Australia digital channels and social media activity.
James Johnson, chief executive officer of Football Australia, said: “This exciting new partnership brings together two of Australia’s most-loved brands in Miloand MiniRoos to deliver the number one junior sporting program in the country at a time where participation and registration numbers are surging buoyed by the performances of our Subway Socceroos and CommBank Matildas, who continue to capture the hearts and minds of Australians.
“Together with Milo, we will provide a greater opportunity for more girls and boys to participate in football by delivering a positive playing environment for children aged 4 – 12 nationwide. This increased participation in MiniRoos will support Aussie kids to become more active, underpin growth in youth and senior football, and lay the platform for the future success of Australia’s national teams.”
Nestlé dairy business manager Rebecca Dobbins added, “Milo promotes the idea that the values learned through sports can be applied to life, so we are thrilled to provide access to sports activities through our partnership with Football Australia and MiniRoos.”
“It’s the perfect timing, as the sport grows, to help support the momentum of grassroots activities – something that’s been close to the heart of the Milo brand for many decades.”