As the battle over the AFL broadcast rights gets to the pointy end of the dealmaking process, the federal government has stepped in to issue a warning directly to the negotiators.
In a rare move for the federal government, communications minister Michelle Rowland has directly asked the AFL Commission to make sure that Australians are able to continue watching games on free to air TV. The comments come as per the anti-siphoning laws that are currently under review.
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Michelle Rowland
“I note reports AFL media rights negotiations have entered their final stages,” Rowland said in a statement.
“Free-to-air television is universally available and accessible, and it is an important source of information, education and entertainment for all Australians, regardless of their means or location.
“The broadcasting of key sports competitions like the AFL Premiership helps to create shared experiences, foster a collective Australian identity, and contributes to grassroots community-based sports participation.
“I encourage the AFL Commission and its broadcast and streaming partners to ensure there is no diminution in the availability of AFL matches on free-to-air television under the new deal.”
Whilst it’s likely that the AFL broadcast rights will go to the incumbent pairing of Seven and Foxtel, several reports have been made over the past weeks about Nine Entertainment Co and Paramount both throwing their hats into the ring. Currently, no decision has been announced.
Last week, the negotiations saw Foxtel agree to let Seven stream free-to-air matches on 7Plus. Foxtel also reduced its total borrowing position by $US170 million, using existing banking facilities ahead of the platform’s bid to retain the rights.
In response to the comments made by Rowland, Seven West Media managing director and chief executive officer, James Warburton, said: “As a proud, Australian-owned free-to-air television network, Seven welcomes Minister Rowland’s statement today, which backs up the Albanese Government’s stance on the issue of anti-siphoning prior to the federal election.
“Seven will continue to fight fiercely to ensure all Australians can watch the sports they love live and free.”
A Paramount ANZ spokesperson said “Paramount Australia and New Zealand (ANZ) supports the statement on AFL media rights made by the Minister for Communications, The Hon Michelle Rowland MP.
“Sport is an integral part of Australian culture and society, and Paramount ANZ agrees that all Australians should be able to watch major sporting events, particularly those of national and cultural significance live on free-to-air television.
“These should be easily accessible, live, and free. Not only does this foster a shared national identity but it contributes to the growth of community engagement and participation in sport.
“Paramount ANZ looks forward to participating in the review of the anti-siphoning laws which will commence in the coming weeks and is grateful to have the opportunity to share its views on major sporting events remaining live and free to all Australians.”