Mediaweek has revealed the top 10 TikTok creators in Australia according to Meltwater, based on their ranks with fans, reach and Meltwater Klear Influence Score, an indicator calculated using multiple variables and Klear’s proprietary AI algorithm.
Meltwater takes into account many variables, including the influencers’ following, reach, quality of engagement rate and audience quality. Collectively, this information is used in Klear’s algorithm to assign each influencer a Klear Score from 1-100.
Leading the top TikTok creators in Australia is Zachery Dereniowski, with 17.3 million followers on TikTok (as of publishing), a reach of more than 14 million on the platform and a Klear Score of 97. Dereniowski is a Canadian medical student at the University of Sydney and is known for his motivational videos about mental health.
@mdmotivator “Color means nothing” — 🥺❤️ (GoFundMe Live) #homeless #newyork #kindness #money #rent #bus #strangers #quarter #harlem #fyp
How Ridiculous, lead by Brett Stanford, Derek Herron and Scott Gaunson from Perth, Western Australia, made second place on the list. The group has a TikTok following of 14.5 million, reach of more than 9.7million and Klear Score of 99. The group is known for their outrageous trick shots and experiments.
@howridiculous That last throw 🤯
Angelo Marasigan made third place on the Meltwater rankings with 11.7 million followers, reach of over 10 million and an influence score of 97. He is known for his comedy skits inspired by the Kardashians and Woolworths voice-overs and was nominated for Creator of the Year at the 2023 TikTok Awards.
@_angelomarasigan So much drama about the shower 😬 (ib:@Bomanizer) #kardashians #kuwtk #realitytvshow #realitytvshows #comedytrending
At fourth place on the list is Adam Milardovic with 11.2million followers on TikTok, a reach of 1.9million and Klear score of 93. Professional gamer Lazar Beam made fifth on the list, boasting 10.6million fans, a reach of 5.4million and a Klear score of 99.
Thomas Sharpe, also known as tom on TikTok, makes number fifth on the list of top creators is Australia. He boasts a following of 9.8million on the platform, with a reach of 2.79million and a Klear score of 94. Nick and Carrie, known for sharing videos about their relationship, follow in sixth spot with 8.7million followers on TikTok, a reach of 2million and a Klear score of 98.
Taking seventh on the list with 7.7million followers is Andrew Walsh, with a reach of 5.12 and Klear score of 97. In eighth is “bogan candymakers” Sticky Australia with with 7.5million followers, reach of 1.9million followers and Klear score of 94. Rounding out the list is YBSbrodie with 7.3million followers, reach of 19.75million and Klear score of 97.
Ross Candido, VP ANZ and SEA at Meltwater, said: “Influencer marketing’s rapid growth and effectiveness in driving ROI underscore its pivotal role in modern brand strategies.
“With the emergence of innovative social platforms, which facilitate authentic connections with brand audiences through less polished content, the imperative for brands lies in forging authentic and measurable influencer collaborations that deeply resonate with their desired target audience.”
See also: Mediaweek’s Social Media Influence 100