Past Hot List agencies have had a new business-winning steak with incredible momentum, market acclaim, and award success. However, in this case, I think Dentsu Media should be recognised for its vital retention of the Woolies business. Woolworths’ billings are estimated at $100+ million plus another competitive holding company with production affiliations behind the scenes was lobbying hard … I am sure there were major politics at play. I think this is a pivotal moment for the Dentsu agency group/leadership and hopefully puts them in a good position for future market success and growth.
You are sizzling hot when you pick up the Titanium Grand Prix at the Cannes Lions for Tuvalu: The First Digital Nation! What a brilliant well-deserved accolade on the world stage for The Monkeys that set new benchmarks for creative inspiration. Their client list is blue chip with recent work for Macpac, Qantas, Telstra, and Supercheap Auto continuing to deliver provocative ideas that drive client growth and more importantly results.
According to COMvergence latest global report OMD stays at the top of the global billings report and locally always delivers for some of the country’s most prestigious clients. For example, Telstra, McDonald’s, NSW & VIC Government, Qantas, Coles, etc. Their undisputed consistency and powerhouse performance are hot indeed. Plus, the recent win out of Brisbane for AMart is another testament to their success.
This hot indie definitely punches above its weight and its success at the Cannes Lions taking out the Independent Agency of the Year for Good award plus a number of Silver/Bronze Lions was further proof of the world stage of their creativity. Once again a very impressive client list including Maurice Blackburn Lawyers, Belong, TK Maxx, MYOB, Doordash, Matilda Bay, etc.
This Is Flow
With Jimmy Hyett taking out the inaugural Grand Prix Award at the Mediaweek Next of the Best, the agency continues its hot run. The recent win of Australian Payment Plus (BPAY, EFTPOS, NPP, etc.) caps off an impressive list of wins e.g. Air Asia, A2 Milk, etc.
Reimagining iconic campaigns with a fresh and contemporary appeal is not easy however Thinkerbell continues to bring the measured magic for Vegemite celebrating 100 years of Happy Little Vegemites. It has also done it for Tooheys with more magic and stretching creative boundaries with brilliant results for Dan Murphy’s, Repco, Lion, Bega, etc.
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Criteria for making the Mediaweek Hot List
• New business success
• Current client retention
• Industry acclaim and buzz