Nielsen has released to market the May 2019 Digital Content Ratings tagged data news rankings.
The latest insights revealed that due to election voting day (18 May 2019) adult Australians accessing news entities saw an uplift across total time spent (+78%) when compared to an average of the previous four Saturdays.
news.com.au was again the top news entity in terms of highest unique audience (10.3 million). It was followed by ABC News Websites (10.2 million). In third place was nine.com.au (8.2 million), followed by smh.com.au (8.0 million).
Next in the Nielsen news rankings was Daily Mail Australia (5.4 million) which moves into the top five, followed by The Guardian (5.3 million) in sixth position.
In seventh position was Australian Community Media Network (3.7 million), previously known as Fairfax Digital Regional Network. This was followed by The Age with a unique audience of 3.6 million. The Melbourne news brand moves back into the top 10 this month.
In ninth place was Yahoo! (3.1 million), followed by The Daily Telegraph (2.7 million).
Dropping out of the top 10 this month is the Herald Sun and the BBC.
Notes regarding May data:
Due to an upgrade in Apple and Android mobile operating systems that resulted in third-party apps updating their technology a measurement gap was identified. Nielsen Measurement Science estimates that this change caused a coverage gap of 5% on average across all brands in Nielsen Digital Content Ratings.
Fairfax Digital Regional Network has been renamed to Australian Community Media Network.
May monthly data does not include 7news. Tagged measurement for 7news was enabled from June 1st hence it will be available in our next month’s release
Top 10 Current Events and Global News May 2019