Mastercard hosts Sparrow and Austin, Texas team who present their SXSW Download

SXSW

Last week Mastercard hosted a Legends and Leaders SXSW event with Adrianne Nixon the MC

Adrianne Nixon welcomed the crowd to the first Legends and Leaders live in-person event in over two years to learn about the highlights of SXSW 2022.

The Aussie crew of Alex Hayes and Akansha Singh (from Clear Hayes Consulting), Sarah May (from Run It Wild) and of course trainer, advisor and Mediaweek contributing editor Greg “Sparrow” Graham shared insights gleaned from their Texas trip.

SXSW

The Austin, Texas team (Akansha, Alex, Sarah and Sparrow) with Adrianne Nixon (centre in white)

The audience came away with incredible tips, insights, inspiration and learnings from the 2022 conference that were shared by the four guests.

They helped to create great buzz for the festival already for next year and they were encouraging everyone in the room to get to Austin Texas and attend SXSW 2023 in real life!

SXSW

Sparrow presenting about SXSW

Stay tuned to Mediaweek about opportunities and details about SXSW 2023.

If you haven’t already read about SXSW you need to read Sparrow’s daily capsule summaries of all the action as reported in Mediaweek.

SXSW

Sarah May from Run It Wild

There were five daily reports and an overall wrap. Included in the SXSW wrap special are Sparrow’s 12 festival highlights. Don’t miss the photo of the Aussie crew at the famous Salt Lick BBQ.

Mediaweek’s SXSW 2022 coverage:
• Sparrow at SXSW: Day 1 with Scott Galloway, Bob Odenkirk, Priya Parker & more
Brene Brown introduced her new HBO series Atlas of the Heart
• Day 2 Austin showcase ‘houses’ from Twitter, CNN+ to Amazon Prime
Sparrow gets a free hot dog, visits Fluf World and Lizzo’s ultimate fan experience
• Day 3 Emerging tech trends and Jules Lund on TikTok addiction
Plus Lizzo Live: ‘She owned the stage and captivated the full house with her realness, talent, empathy’
• Day 4 Pfizer CEO, author Rohit Bhargava + visit to Australia House
Sparrow interviews Jason Dundas about brand funded content and what’s next
• Day 5 Brisket and beers, then Hollywood powerbrokers
Plus: 400 drones promote Halo series and Andrew Watt on the SXSW experience

PLUS

Sparrow’s SXSW Top 12: Festival wrap after five days at conference sessions

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