Manifest has announced its partnership with the global non-profit tech community Techfugees as the agency continues to focus its growth on purpose-led work.
The global brand communications agency will kick off with an evolved communications strategy to help Techfugees to achieve its ambitious goals to empower at least one million forcibly displaced persons by providing equitable access to information, education, health, work and social integration in the digital society.
Manifest’s global remit spans press office, creative campaigns, social strategy, community engagement, thought leadership and spokespeople profiling as well as developing a corporate comms programme.
Alexandra Annable, Techfugees Non-Executive Director, said: “It was clear from the outset that the Manifest team shared our core #DRENCH values of Dignity, Respect, Empathy, Neutrality, Commitment and Humility, along with a mutual passion to change the narrative on displaced persons and unlock the hidden value of brands to do good business and make the world a better place.
“Given the complexity of conversations surrounding displaced people, we sought for an extraordinary agency. A best-of-breed, with potential to go over and above the norm to collaborate with us in accelerating shared goals. The Manifest team couldn’t be a better fit with their strong passion and values across sustainability and inclusion.”
Techfugees is a global non-profit that advocates the use of responsible tech innovations to empower the digital inclusion of refugees across the world. Founded by TechCrunch’s editor-at-large Mike Butcher in 2015, the organisation mobilises a community of developers, humanitarians and social entrepreneurs and creates sustainable digital solutions contributing to the inclusion of displaced people.
Ali Maynard James, managing partner at Manifest UK, said: “Being able to work with an organisation like Techfugees is immensely humbling. It’s one of those briefs from an organisation that, in all honesty, you wish didn’t have to exist, but being able to offer our global creative team’s time to tackle such an important issue is something we’re very proud of.”
“Our agency mission is to build brands that change the world and when you look at the unwavering work that Techfugees conducts with the world’s displaced people, it is a perfect match for our team,” she added.
One person on the planet is being forcibly displaced every four seconds and there are currently over 100 million refugees globally, that’s one percent of humanity and this figure is set to rise with 1.2 billion people predicted to be displaced due to climate change by 2050. The recent floods in Pakistan saw 33 million people forcibly displaced in just 72 hours.
Manifest, the first agency to retain full Blueprint status in the industry diversity mark scheme, won International Agency of the Year and Global Campaign of the Year at PR Week Global Awards 2022.