Manifest Group appointed as creative agency of record for ethical accessory brand TRIWA


Ryan Looysen: “We knew after the very first meeting with Manifest that it was the right agency to join us on this journey”

Manifest has been appointed as the creative agency of record for ethical Swedish accessory brand TRIWA.

The global brand comms agency has been Tasked with refreshing the pioneering makers of sustainable watches’ brand identity and strategy and running its creative press office simultaneously as devising and executing campaigns.

The appointment comes as the business is on the brink of rapid growth in its key markets USA, Australia, Nordics, and UK. The partnership is being led by the award-winning B Corp agency’s Stockholm and Melbourne studios.

Based in Stockholm, Sweden, TRIWA’s collection of watches and accessories are designed to offer not only a sustainable alternative, but to help societal issues by starting meaningful conversations about what it means to be a consumer product without leaving a vast amount of waste in its wake.

By tackling everything from water pollution, fossil fuels, ocean plastics and even gun violence, TRIWA hopes to inspire a new macro trend of well-doing among the fashion industry and beyond. 

Manifest founder and CEO Alex Myers said: “One of our values at Manifest is ‘if you can’t find what you’re looking for, build it’. A truer statement couldn’t be said of TRIWA as it has spent the last 15 years instigating a number of eco innovations in not just fashion but consumer products as a whole.

“From creating the first ever ocean plastic watch to making the first consumer products from deconstructed weapons and fossil-free steel, TRIWA is a prime example of what it means to properly show up for our planet.” 

Manifest’s appointment comes as TRIWA closes a new investment round under the guiding hand of CEO Ryan Looysen who recently joined TRIWA following time at Lush Cosmetics and BabyBjörn where he earned himself a reputation as the ‘turnaround guy’.

Looysen said: “As we look to bring our ethical ethos to new products such as belts, sunglasses, jewellery and more, we knew after the very first meeting with Manifest that it was the right agency to join us on this journey.
“With a presence in all our key markets and an innovative 24-hour creative services model, in just a few short weeks the Manifest team has been instrumental in helping us navigate what the next era of TRIWA looks like. We have some amazing campaigns in the works and I’m very much looking forward to seeing what we achieve together by using business as a force for good.”

Founded in 2007, TRIWA has sold more than 2.5 million watches worldwide and is 2030 Doconomy Carbon Footprint certified and through partnership with others driving positive change, every TRIWA item and action is connected to an ethical initiative. 

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