Man of Many, Australia’s largest men’s lifestyle publication, has announced a partnership with ProRata.AI, a technology company focused on equitable publisher remuneration in the AI era.
The agreement enables ProRata.AI’s platform, Gist.ai, to license and use Man of Many’s editorial content in its AI-generated responses.
Ethical AI
The deal comes amid industry-wide concerns over AI systems scraping journalistic content without acknowledgment or compensation.
Gist.ai distinguishes itself by exclusively using content from licensed publishers and compensating them via a performance-based revenue share.
ProRata.AI allocates 50% of its platform revenue to content partners, calculated through a proprietary Attribution Engine that measures each publisher’s contribution on a per-answer basis.
“The rise of generative AI presents a critical inflection point for publishers,” said Scott Purcell, Co-Founder of Man of Many. “Partnering with ProRata.AI allows us to proactively shape a future where high-quality journalism is properly valued and sustainably funded.”
Scott Purcell
Gist.ai’s content environment aims to reduce misinformation by delivering answers grounded in verified sources, avoiding the pitfalls of open-web scraping used by general-purpose large language models.
Josh Freeman, Vice President of Business Development at ProRata.AI, welcomed the new partner, stating, “By providing the tools for transparent attribution and fair compensation, we are building the essential infrastructure for publishers like Man of Many not just to survive, but to thrive in the age of AI.”
Man of Many joins a growing network of over 500 global media titles aligned with ProRata.AI’s attribution-first licensing framework, including The Atlantic, The Guardian, Vox Media and Fortune.