Magnite has announced that they will be broadening their ClearLine solution through wider adoption by streaming TV media owners and advertising agencies.
ClearLine is an ad server-agnostic solution that gives agencies direct access to premium video inventory on Magnite’s platforms.
Sean Buckley, chief revenue officer at Magnite said: “Following our recent launch of ClearLine, we’ve been encouraged by the level of interest and adoption across the industry.
“While the underlying technology is critical, Magnite’s unparalleled relationships with the largest media owners in premium video are what differentiates ClearLine and make this offering so unique.”
The move will allow agencies to use ClearLine to buy inventory from a vast array of suppliers, including A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, and Warner Bros. Discovery, in addition to launch partners LG Ad Solutions and VIZIO.
Jim Keller, EVP, digital advertising sales and advanced advertising at Warner Bros. Discovery said: “We are excited to partner with Magnite’s innovative ClearLine solution to expand the way media owners and advertisers can work together. In addition to paving a direct path between media budgets and streaming inventory, ClearLine opens up a multitude of data enablement opportunities that we are eager to explore.”
Matt Jamison, head of ad sales partnerships at DIRECTV Advertising said: “The streaming TV ecosystem is notoriously fragmented which can be challenging for both media owners and advertisers. ClearLine is an opportunity to help address that fragmentation and increase collaboration by creating a more frictionless track between buyers and sellers. This is a positive outcome for all parties and we look forward to working closely with Magnite to make this a reality.”
Though ClearLine is US-originated, it has recently gained support locally, including from Australia’s Nine.
Jordan King, director of programmatic and digital sales at Nine, “At Nine we strive to provide our brand partners with the best technological opportunities to communicate with our audiences. ClearLine represents an innovative progression in the Magnite offering. Nine has worked closely with Magnite over many years, and we are interested in working with our clients to best utilise these developments as applicable.”