Title: delicious.
Issue: July 2015
Publisher: NewsLifeMedia
Total Pages: 156
Cover Price: $7.50
Ad Pages: 32, including four house ads and an insert advertising delicious. subscriptions
Coverlines that work: Celebrating 150 issues, show-stopping celebration cakes
Editor-in-chief: Kerrie McCallum
delicious.’ July issue celebrates 150 issues of the NewsLifeMedia foodie title, which underwent a relaunch at the start of the year. As the confetti and cake-strewn cover shows, the issue is dedicated to the magazine’s history and success over the years. July also marks the first enhanced App version of the mag, which is promoted as featuring “all-new cook mode + exclusive content”. As well as a special issue, team delicious. are celebrating with daily prizes given away on social and MasterChef’s Matt Preston taking over it’s Instagram account to share some of his favourite delicious. moments. Nostalgia gets a big six pages to examine the world of food when the title launched in 2001 – special mention to the hip new dining scene in Sydney’s Surry Hills and pre-Paleo Pete Evans. The title’s big events push can be seen over the four pages it spends promoting its Next Gen dinner series (past and present) and food styling and photography workshop.
Elsewhere in the glossy, Duncan Welgemoed uses winter produce to showcase why New African cuisine is so hot right now across eight bright and shiny pages, and Kitchen By Mike’s Mike McEnearney delves into the oft-discussed food as medicine trend and his restaurant’s Physics Garden over two pages. MKR’s Colin Fassnidge creates a perfect boys’ night dinner over eight pages, while delicious.’s Valli Little creates a Christmas in July spread that could covert even the most stubborn believer in summer Christmases. Vegetarians can get into the issue too, with Melbourne chef Matt Wilkinson dedicating eight pages to spicy dishes for non-carnivores.
delicious. gives another nod to its heritage with Little’s The Best of delicious. including Italian-style sausage rolls, crab and mozzarella pizza and dulce du leche banana bread. There’s also a show-stopping eight pages of party cakes in a beautifully shot spread featuring coconut chiffon cake, spiced pineapple cake and stout chocolate cake.
SBS’ Silvia Colloca also makes an appearance in the mag, serving up Italian winter comfort food. Jamie Oliver also turns his hand to Italian food, although he’s more interested in the dessert side of things.
Local and international foodie destinations get a look in too, with Edinburgh, Ubud, North Melbourne and Philadelphia all being profiled – although there was not one mention of Philly Cheese Steaks!
Digital: This issue marks the start of the enhanced app with extra content, which can be downloaded from the App stote. A 12-month subscription is $19.99. The magazine has 266,000 fans on Facebook. It’s Twitter followers number 7,000 while on Instagram @deliciousaustralia has 39,800 followers.