WeThinkMedia has been appointed the exclusive advertising representative of the Los Angeles Times across Australia and New Zealand.
The Los Angeles Times is the largest metropolitan daily newspaper in the US, with a daily readership of 1.3 million and 2 million on Sunday, more than 40 million unique latimes.com monthly visitors (550,000 UVs in the Australia market, and 125,000 UVs in New Zealand), a combined print and online local weekly audience of 4.6 million and 7 million social media followers.
Los Angeles Times’ businesses and affiliates include The Envelope, Hot Property, Times Community News and Los Angeles Times en Español. The Envelope will soon transition into a premium print glossy magazine, with extra distribution going straight to the mailboxes of Hollywood filmmakers, publicists, and guild members.
The WeThinkMedia team is now in market presenting the LA Times’ array of brand-safe and high-impact content and targeting solutions which span digital, video, audio, print, editorial alignments, content creation, connected TV, behavioural targeting, programmatic, influencer marketing and events.
“With a large portfolio of multiplatform products, services and targeted solutions, the LA Times reaches distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests, and delivers innovative experiences for brands and consumers,” WeThinkMedia executive director, Peter Wiltshire, said.
“Australia enjoys a unique proximity to Los Angeles, and many similarities in climate and demographics. California is well known for being the engine of the US growth economy and is the fifth largest economy in the world. As well as its award-winning news heritage, the LA Times is the go-to for all things Hollywood. It offers a rich, premium and large multi-platform audience to Australian advertisers.”
Anna Magzanyan, chief of staff to executive chairman & Los Angeles Times head of strategy and revenue, said: “We are delighted to work with WeThinkMedia in Australia and New Zealand to help enhance and build commercial opportunities in California and throughout the United States. As the leading source for news and information on the West Coast of the U.S., with 40 million unique visitors each month, we look forward to working with advertisers and brands seeking to make an impact and engage with our audience.”
The Los Angeles Times joins WeThinkMedia’s portfolio of premium international publishers including The New York Times, Wall Street Journal/Barron’s Group, CNBC, NBC Universal, South China Morning Post, and Forbes.
WeThinkMedia is also the home for NZ media, with both Discovery (FTA, Pay TV, BVOD) and Mediaworks (Radio, OOH) in their portfolio.
The LA Times appointment is effective immediately.