LiSTNR has announced that it will be the exclusive sales representative for Wondery podcasts in Australia. Wondery, an Amazon company and one of the world’s leading podcast creators, will now make its podcasts available on the LiSTNR app.
LiSTNR is Australia’s fastest-growing digital audio destination since its launch in February 2021. The addition of Wondery’s original podcasts will further accelerate LiSTNR’s audience and monetisation potential.
In the latest Australian Podcast Ranker, Wondery podcasts had a monthly audience of 1.618 million and 5.85 million downloads.
Wondery was founded in 2016 and is a premium, multi-award winning podcast studio best known for its character-driven, binge-worthy stories including Dr Death, The Shink Next Door, Even the Rich, WeCrashed, and Business Wars, as well as distributing hit podcasts SmartLess, Morbid and My Favourite Murder. Its portfolio spans true crime and investigative journalism, entertainment, business, kids and family, comedy, sports, news, and personal growth.
As Wondery’s exclusive sales representative in Australia, LiSTNR will offer advertisers its powerful ‘LiSTNR Voice’ execution – custom creative using trusted, local voices to seamlessly integrate within the intimate podcast user experience.
SCA CEO, Grant Blackley, said: “We are thrilled to be partnering with Wondery in Australia Wondery’s premium slate of podcasts perfectly compliments our original, Australian-made podcasts, and our partnership will include exploring further creative opportunities together for this territory.
“International hits such as Dr Death, The Shrink Next Door and SmartLess will expand and diversify LiSTNR’s library of content to benefit our audiences. Now with the largest monetisable audience in the Australian Podcast Ranker, LiSTNR offers advertisers enhanced opportunities to connect to our highly engaged podcast audiences at scale.”
Wondery head of International, Declan Moore, said: “We’re excited to partner with SCA to represent our portfolio in Australia offering a full suite of audio and products to best engage clients without growing audience. We’re also delighted to expand our distribution with the addition of our titles to the LiSTNR service.”