Lisa Ronson joins Medibank as new CMO

news corp - Lisa Ronson - Medibank

Ronson’s appointment follows the departure of senior executive of brand, marketing, and customer experience Fiona Le Broq.

Lisa Ronson has announced her next move as chief marketing officer of health insurer, Medibank. Ronson is set to start on 22 July.

Ronson’s appointment follows the departure of senior executive of brand, marketing, and customer experience Fiona Le Broq, who left on the 25 June after nine years with the company for a new opportunity, as Medibank told Mediaweek.

In a statement to Mediaweek, Medbank’s chief customer officer Milosh Milisavljevic said: “Lisa’s extensive experience and proven track record in building strong consumer brands and leading high-performing teams will be invaluable as we continue to enhance our customer engagement and drive growth. Her innovative approach and leadership will undoubtedly help us achieve our goals and unlock the potential of our people.”

Ronson is well known for her four-year stint as Coles CMO, departing in May 2023. Since then, she has served as an Adjunct Professor at Deakin Business School. She is also a board member of the AANA, a member of Chief Executive Women, GAICD of the Australian Institute of Company Directors, a director of Wheelchair Rugby Australia, and is represented by the Saxton Group as a keynote speaker, panelist, interviewer, and MC. Additionally, she is an investor and advisor at Journey Makr.

“I’m so excited about hoping such great team!” she said, speaking to Mediaweek.

Ronson took to LinkedIn to share the news: “Hi everyone! Im super excited to be joining the fantastic team at Medibank, as their new CMO!

“It has quite honestly been a lovely process of getting to know the Team I will be working so closely with. The company and brand ticks all of my key boxes – great people, culture and a purpose that is truly embraced across the entire business…..’the best health and well being for Australia.’

“Thanks Milosh Milisavljevic for your great support and kind words of welcome! A massive thanks also to Andrew Retschko, David Koczkar, Kylie Bishop, Becky Hyde, [and] Sally Damiani. I cant wait to meet the rest of the team when I start on 22 July!

“Thanks also to my great friends at Coles that continue to be a great source of support and guidance Leah Weckert [and] Kris Webb.

A recent Nielsen Ad Intel insurance report placed Medibank among the top insurance brands that spent the most on advertising in the last 12 months, alongside Youi, Auto & General Holdings, AAMI, and NRMA. In total, the insurance sector invested more than $446 million in advertising since between May 2023 and April 2024, a 6% year-on-year increase.

See also: Youi tops adspend for insurance brands: Nielsen

Top Image: Lisa Ronson

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