Lisa Gresens has been named Guardian Australia’s new account director for VIC and SA.
Gresens has a resume that includes previous roles at Carsales, Finecast and Criteo.
Speaking of the new role, Gresens said “I’m excited to join The Guardian as the company’s values perfectly align with my personal values, especially in terms of sustainability. I look forward to contributing to the ongoing success of the team by collaborating with our clients to execute impactful and purposeful campaigns.”
“We are thrilled to have Lisa onboard. She’s joining the team at a time when the Guardian has seen amazing commercial results and we look forward to future growth with Lisa’s expertise.” said Jillian Matthews, state sales director – VIC & SA.
“Lisa’s appointment continues our commitment to delivering exceptional advertising solutions for our clients. With her extensive background across various sectors of the industry including publishers, agencies and adtech, Lisa brings a unique perspective and a track record of delivering successful outcome driven partnerships. I couldn’t be happier with Lisa’s appointment.” said Mason Rook, commercial director.
In Mediaweek’s search for our Sales Team of the Year, The Guardian Australia’s sales team took the win for October 2023.
Reflecting on the highlights of the last 12 months or so for the team, Rook pointed out that the biggest wins have all been a long time coming, as the result of a lot of hard work.
“The big wins have been around executing our three-year commercial strategy, we’re starting to see that come into its own at the moment. If you cast your mind back three years, our client-direct approach was really anaemic, and I’d say we relied way too heavily on programmatic. For a brand like The Guardian, a premium publisher with a really attractive audience, it didn’t necessarily align,” he said.
Top Image: Lisa Gresens