Labelium Group has officially rebranded as Cosmo5, rolling out a new name and positioning designed to simplify its global presence and better reflect its evolution as a marketing services group.
Founded in Paris in 2001, the business has expanded into 18 countries and now manages nearly A$3.28 billion in annual media budgets.
With the rebrand, the group is anchoring itself around five connected pillars: Media, Commerce, Creative, Data, and Technology. They will be able to operate independently or in tandem, depending on client needs.
Simplifying a complex brand
President and CEO Stéphane Levy said the change was driven by the need to make the group easier for clients to navigate.
“The Labelium Group was often seen as complex, partly because the name referred both to the original agency and the entire group,” he explained.
“With Cosmo5, we aim to bring greater clarity and make our offering easier to understand: clients can now collaborate either directly with our specialist brands or via the integrated solutions of the group brand.”
The rebrand is accompanied by a new positioning: “Future-first marketing for the new era of intelligence.” The philosophy, according to the group, is about anticipating and shaping change rather than simply reacting to it, blending AI with what it calls operational, emotional, ethical and strategic intelligence.
Australian leadership and specialist brands
In Australia, Cosmo5’s business is led by Jean Kerboul, CEO APAC. Its local network includes Ryvalmedia, Foxcatcher, 1000heads and Tightrope. Kerboul said the rebrand brings both clarity and momentum.
“The evolution of Cosmo5 marks an exciting new chapter for the Group, one that unites our shared identity, amplifies the strength of our Australian business and brands, and most importantly, empowers our clients to stay ahead of their competitors and achieve future success.”
Globally, Cosmo5 will continue to pursue growth through a mix of acquisitions and internal development, targeting 10–15% annual expansion.
The group says it remains focused on strengthening hubs in North America, Europe and APAC while building out capabilities for emerging client needs.
Cosmo5 is now live worldwide, with the new name and identity rolling out across all offices, digital platforms and client communications.
Main image: Stephane Levy and Jean Kerboul