Kitly Creator Network has launched after Australian tech innovator Q83 raised $3.2 million.
The Kitly Creator Network is a platform that brings together Australia’s top talent agencies and independent creators into one centralised database with real-time reporting data as well as integrated business tools for talent.
It is a solution to inactive mass databases that currently exist.
Anthony Richardson, Q83 and Kitly founder and managing director, said: “Professional content creators and influencers are unquestionably powerful drivers of marketing strategy, but finding and connecting with the right talent efficiently can be a struggle for many businesses and marketing agencies.
“The biggest problem facing brands and marketers is that finding talent manually is resource-intensive or they’re using costly and outdated databases where the talent isn’t active because they didn’t choose to be listed, so they often don’t get a timely turnaround to start a campaign.”
“Kitly Creator Network was made to streamline this process so that marketers and brands are able to quickly source pre-authenticated managed and independent talent. Brands will have instant access to thousands of influencers and be able to shortlist and report on them all from the same platform.”
With a growing number of talent agencies and independent content creators on board, the platform is presently the largest network of managed and independent creators in Australia. In just 6 months more than 16,000 independent creators have joined Kitly to use its media kit builder, campaign management, invoicing, or reporting tools.
Kitly Business, the brand side of the platform, is used by top Australian talent agencies including Simone Landes’ The Lifestyle Suite, Roxy Jacenko’s Ministry of Talent, One Management, Talent Ink, Mumpower, Day MGMT, Ivy Talent Co, Lime Agency and more.
Patrick Whitnall, an endorser of the Kitly Creator Network, marketing director of TWENTYFIVEFOUR and deputy chair of the Australian Influencer Marketing Council, said: “Marketers and agencies often connect to platforms as a tool to discover influencers, however, the creators are often disconnected to the platform, creating a slow, or unresponsive connection on a potential partnership.
“Frustration builds which pulls into question the trust and credibility in the market. Kitly already forms an integral part of a creators’ business, through media kits and invoicing, enabling them to focus on creating.
“The launch of the Kitly Creator Network adds a deeper solution for brands, agencies and agents by ensuring creators are active and in-market for partnerships. The added feature of being able to view the creator’s media kit in their profile also increases efficiency in the campaign flow,” he added.
Kitly Creator Network operates on a subscription-based model for talent agencies, brands, and marketing agencies, and provides free access to creators. It has also incorporated secure access to the talent’s audience demographics and performance insights on social content such as Instagram Stories that update in real-time and can be viewed after a post has expired.
Richardson added: “Kitly has been created with the talent and their agents front of mind. The need for first-party data in evaluating talent’s fit to the campaign and later measuring performance has never been more important for brands and marketers.
“However, until now there has never been a secure way for talent and agents to share these insights within one platform or for brands and marketers to search for this data without having to request each new account to go through the Facebook authentication process, which can be time-consuming.
“We feel that as the industry continues to grow, the business management aspect of professional influencing and content creation will benefit from efficiency-promoting apps like Kitly.
“We are proud to present a solution that will make it easier for brands and talent to work together in a commission free environment and look forward to seeing these relationships grow,” he added.