Kinderling Radio partners with G8 Education for new Play & Learn program

The move could see the broadcaster double its market share.

Kinderling Kids Radio has partnered with ASX-listed G8 Education to roll out its newest program Play & Learn to early education centres across Australia, in a move that could see the broadcaster double its market share.

A first within Australia’s DAB radio space, the initiative will see the SCA-backed station run a program specifically dedicated to auditory learning activities for a 10-week trial period in 24 centres across Victoria, South Australia and New South Wales.

With the Play & Learn program designed to enhance children’s cognitive and emotional development through a mix of guided auditory exercises, results of the pilot could see the program introduced into all 450 G8 early education centres operating nationally.

Having won Best Digital Radio Format at the ACRAs last year and averaging a weekly listenership of 200,000, Kinderling’s average weekly audience would double from this uptake.

Joan Warner, chief executive of Commercial Radio Australia, is an advocate of how Play & Learn is innovating digital radio:

“Kinderling is a wonderful example of how more diversity and choice can be offered using DAB+ broadcast technology and a leader in innovation within Australia’s digital radio space. We commend the development of this outstanding approach to the provision of engaging and educational audio for young Australians, showcasing what is possible with digital radio.”

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