Aussies will see a different side of tennis player-turned-commentator Jim Courier in the seventh instalment of Uber Eats’s ‘Get Almost Almost Anything’ brand platform.
“Uber Eats has done so much amazing work around the tennis, so we felt the pressure to find a new way in, but it turns out there was an idea that had been hiding in plain sight all along,” said Special Group creative directors Sian Binder and Lea Egan.
“Mockumentary seemed like the right approach to tell the true-ish story of Jim Courier, courier, and his surprising, yet not surprising, post-tennis career move.”
Swapping backhands for backpacks
Jim-the-Courier swaps backhands for a backpack, trading tennis courts for the streets of Melbourne as he delivers food and groceries to Uber Eats customers.
Fellow tennis star Todd Woodbridge shared the backstory behind his friend’s shock career move – including an irrational love of oversized backpacks.
Pat Rafter is also seen paddling down the Yarra.
“It’s hard to believe it took us this long to connect one of the most recognisable names in tennis with what we do every day. There really is something in a name,” said Uber and Uber Eats ANZ marketing manager Rebecca Macciolli.
“This campaign is playful and a little cheeky, while still showing fans that Uber Eats is about far more than meals – you really can get almost, almost anything delivered during the tennis.”
The campaign launched on broadcast TV and BVOD on 18 January and runs through to 31 January, supported by OLV, OOH and social assets running across TikTok.
Credits:
Uber
Lucinda Barlow, Senior Director, Head of International Marketing
Nicole Bardsley, Head of Marketing ANZ
Tom Walter, Marketing Lead ANZ
Rebecca Macciolli, Marketing Manager ANZ
Danielle Hawley, Global Executive Creative Director
Adam Ledbury, Creative Director APAC
Tom Kropp, Associate Creative Director
Joshua O’Connor, Communications Manager ANZ
Haley Evirgen, Social Media Manager ANZ
Rob Maddison, Media Lead ANZ
Yvonne Young, Legal, Uber and Uber Eats ANZ
Special
Lindsey Evans & Cade Heyde, Partners/CEO
Julian Schreiber & Tom Martin, Partners/CCO
Peter Defries & Alan Wilson, Group Creative Directors, Uber APAC
Sian Binder & Lea Egan, Group Creative Directors / Lead Creatives
Lauren Portelli, Managing Director
Rachel McEwen, Team Lead
Will Payne, Senior Business Director
Tamara Young, Senior Business Manager
Celia Garforth, Regional Executive Strategy Director
Henry Bilson, Strategy Director
Tania Jeram, Executive Producer
Lucy Whirledge, Social Producer
Jake Ward, Social Director
Nick Lilley, Head of Stills
Di Williams, Stills Producer
Adam Shear, Head of Design
Cameron Morris, Designer
John Rivera, Finished Artist
Jen Bailey, Finished Artist
Production Company: Rabbit
Director: Ally Pankiw
Founder / Executive Producer: Lucas Jenner
Partner MD / Executive Producer: Alex Hay
General Manager / Producer: Katrina Maw
Casting: Nick Hamon
DOP: Gin Loane
Production Designer: Lucinda Thomson
Editor: Jack Hutchings
Post-Production: The Editors
Music and Sound: Sonar
Media Agency: EssenceMediacom
Owned Channels & CRM: RX