‘There isn’t anything more satisfying professionally’: Jacqui Capel on her proudest achievement at Today The Brave

Jacqui Capel - Today The Brave - Next of The Best

“I never stop learning off talented people with unique skills, and sharing ideas on how to move the industry forward.”

Jacqui Capel, head of Media at Today The Brave, has told Mediaweek that watching clients grow, evolve and improve their results in partnership with the independent full-service creative agency is one of her proudest achievements.

Capel took home the win for Media Agency – Independent at Mediaweek‘s 2024 Next of the Best Awards.

Mediaweek caught up with Capel to speak about the agency adapting to being fully holistic across disciplines, her outlook on the independent agency space, and what the industry can expect from her next.

The awards have been judged by an all-star line-up, what does it mean to you to be recognised by this group?

It genuinely means the world to me. I really respect what each of these legends has contributed to the industry, and their generosity with their time to participate in the process. It makes me proud to work in this field, and I hope I can give back myself in coming months and years through judging.

In three words, how would you describe the Today The Brave team?

Brave, Smart, Collaborative

What’s been your proudest achievement at TTB as head of media?

Watching clients like TRUE NORTH evolve their media strategy, and seeing their results improve as a direct result of our partnership. There really isn’t anything more satisfying professionally than that! I also am extremely proud of how we’ve adapted the agency product to be fully holistic across disciplines, with paid media, PR, social, design and creative all working to common purpose and a single comms for the client – it’s pretty magical stuff.

What excites you about the independent agency space?

The potential to build new models that are better suited to the needs of clients now, and develop really strong partnerships with these clients as we experience success together. Also, I love the diversity of people and backgrounds you find in the Indie space – I never stop learning off talented people with unique skills, and sharing ideas on how to move the industry forward.

Being Next of The Best – what can the industry expect next from you?

In one word – growth. We have an ambitious plan for media here at TTB over the next 12 months, and some fantastic new partners looking to do brave, effective work. We’re keen for the campaigns and results to tell the story for us as we build the capability further and bring new clients on board.

Top image: Jacqui Capel

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